Rating
4.3
315 reviews
Categories
8
Founded
1996
Employees
19000
Funding
50M
Venture (Round not Specified)
Zoho Campaigns is a feature-rich email & SMS marketing software for businesses of all sizes. From topic & list management to automation & tracking your reports, this easy-to-use email and SMS marketing tool has it all at a reasonable price. Create responsive campaigns using ready-to-use email templates or the drag-and-drop editor to create eye-catching emails. You can also automate your entire email & SMS campaign process and track your reports to plan, execute & manage future campaigns.
Ad spend / mo
$5.5M
12,653 paid keywords
Paid visits / mo
450,161
Organic keywords
379,423
Organic visits / mo
985,301
Authority
80
200,506 ref domains
Creatives run
100
as Zoho Corporation Pvt. Ltd.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Zoho CRM - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Email Marketing Software advertisers - the validated angles to copy. See the niche →
(315 reviews)
It’s a good email marketing solution for businesses already using the Zoho ecosystem because the integrations work pretty smoothly. The platform covers most of the important features like automation, segmentation, templates, and analytics without being too expensive. At the same time, there’s definitely a learning curve and some areas still feel less polished than competitors like Mailchimp or HubSpot. But for the price, it does a solid job overall.
Pros: Affordable compared to a lot of other email marketing tools, especially for small businesses. The drag-and-drop email builder is easy enough to use and the automation features save a lot of time once everything is configured. I also liked how well it integrates with other Zoho apps like CRM which makes managing contacts and campaigns much easier. Overall it gives a lot of value for the price
Cons: The interface can sometimes feel outdated and a little clunky compared to newer marketing platforms. The email editor also has some limitations and occasionally feels buggy when designing templates. I’ve also noticed that reporting and deliverability can be inconsistent at times depending on setup and email configuration. Support response quality also seems hit or miss from my experiance
Anonymous User · Senior IT Project Manager · Biotechnology · May 8, 2026
With Zoho Campaigns, I am able to create and send personalized marketing emails which leads to high ROI.
Pros: Zoho Campaigns is among the email marketing tools and automation tools that I use for our financial services. Lead nurturing is the best thing that I like most about Zoho Campaigns because it send drip sequences which guide prospects from initial contact to conversion.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Email Tracking | 1 | 21 | Shortlist |
Domain confidence 90%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| data analysis tools | $12.47 | 1 | 19.6% | www.zoho.com/analytics/data-analytics-software.html |
| how to create invoices | $5.79 | 1 | 7.4% | www.zoho.com/lp/billing/ |
| knowledge base software | $18.72 | 3 | 6.9% | www.zoho.com/creator/create-online-database.html |
| payroll | $34.03 | 2 | 3.6% | www.zoho.com/us/payroll/ |
| accounting software | $18.19 | 1 | 2.6% | www.zoho.com/lp/books/accounting-software/ |
| expense management | $17.79 | 1 | 2.0% | www.zoho.com/expense/expense-management-software/ |
| cloud accounting software | $35.71 | 1 | 1.9% | www.zoho.com/books/ |
| payroll services for small business | $96.37 | 1 | 0.7% | www.zoho.com/us/payroll/ |
| quickbooks | $4.54 | 3 | 0.6% | www.zoho.com/ca/books/quickbooks-alternative-new.html |
| computer programs for payroll | $46.29 | 1 | 0.6% | www.zoho.com/us/payroll/ |
| password management | $2.44 | 4 | 0.6% | www.zoho.com/vault/ |
| cloud based accounting software | $35.71 | 1 | 0.6% | www.zoho.com/books/ |
| project management software | $19.07 | 1 | 0.5% | www.zoho.com/projects/ |
| hris | $23.88 | 1 | 0.5% | www.zoho.com/people/lp/hris-systems.html |
| small business payroll | $97.86 | 1 | 0.5% | www.zoho.com/us/payroll/ |
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Cons: I use a wide array of Zoho tools and therefore whenever I lack some features I always acquire them via Zoho and non-Zoho external Apps integration.
Dharmpreet A. · Backend Software Developer · Financial Services · January 13, 2026
Pros: We've been using this for 5+ years. Our Marketing team sends emails with this every week, and it manages the activity fine. The integration with Zoho CRM makes this great.
Cons: Templates are not always 100% what you want them to be, not everything is customizable but overall it's decent.
Kevin V. · Product manager · Internet · November 28, 2025
Pros: Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails. I also like that Zoho Campaigns has a robust integration capability that allows me to access a lot of features in one place.
Cons: Even though Zoho Campaigns lack advanced features, I do not have any experience it as a bug since I have integrated with external applications.
Michele M. · Team Coordinator · Telecommunications · August 20, 2025
Zoho campaigns is very affordable and cost effective to all sizes of businesses looking for a reliable email marketing tool
Pros: Zoho Campaigns is a remarkable tool fir email marketing. The software is easy to deploy due to its user friendly interface and responsive customer support services providers. I like the ability of the software in email campaigns management and real-time insights.
Cons: The software has a robust design and sms enabled. I have not experienced notable drawbacks during implementation process.
Chourouk D. · Marketing Manager · Mechanical or Industrial Engineering · August 5, 2025
Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well.
Pros: Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked.
Cons: We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this
Richard R. · IT Support Manager · Real Estate · June 16, 2025
We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent.
Pros: Zoho Campaigns integrates perfectly with our process, allowing us to easily create sequences for our clients' brands. Automation tools are timesavers.
Cons: The design templates could be more flexible some of them feel a bit restricting if you’re looking for very unique emails.
Imogen R. A. · Digital Marketing Specialist · Marketing and Advertising · May 11, 2025
It is user-friendly and its display is flexible for the new users
Pros: It is well designs for marketing tools that gives an easy way though that helped my business to grow fast
Cons: I haven't found any challenges with this software
Gabrielle M. · Professional Mentor · Broadcast Media · April 28, 2025
User friendly, easy to comprehend, great
Pros: It has allowed for me to get my name out there
Cons: There is nothing that I did not like about Zoho campaigns
Ken W. · Owner · Retail · April 10, 2025
Positive and simple. Somethings don't need to be overcomplicated.
Pros: The live support option makes understanding technical issues, bugs or user error a lot more simple.
Cons: I don't like the fact that the subject in the email I followed by an unchangeable line. It looks unprofessional.
Anonymous User · Lead · Computer Software · April 9, 2025
overall experience with Zoho Campaigns is average good
Pros: zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market.
Cons: some user not feel good and finds some bugs,but it can be managed
Anurag S. · administrative assistant · Mental Health Care · February 20, 2025
We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho.
Pros: We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical.
Cons: There may be more ready-made email templates. Contact list import may be more practical.
Emin Z. · Co. Owner - Sn. Developer · Internet · January 11, 2025
Zoho campaign is easy to use to generate message and campaigns for clients.
Pros: Use Zoho campaign because it's internally integrated with Zoho social and Zoho people which makes content marketing easier.
Cons: Zoho campaign features are easy to operate.
Elia M. · Content marketing intern · Information Technology and Services · January 2, 2025
Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease.
Pros: The software seamlessly integrates with email communication workflows and availability of built-in email automation solutions.
Cons: The product has a very wide range of features which makes its user interface complex.
Marco M. · IT Manager · Information Technology and Services · December 21, 2024
Overall I was pleased with the number of functions, Zoho provided
Pros: It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf
Cons: There was no direct phone number associated with Zoho Campaigns so it made it difficult to reach anyone
Laura M. · Administrative Manager · Construction · December 18, 2024
Easy and simple to use. Marketing Team is happy with the limited timed.
Pros: Automations is Great. Plenty of good email templates for starters.
Cons: Some weird glitch moments of losing emails randomly is annoying. Some designs could be better.
Tommy T. · AV Technician · Construction · December 10, 2024
Once I was able to set up the CRM it all worked fine, it's a great price for the value.
Pros: I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and easy to use.
Cons: I had a bit of a hard time setting up the CRM but once I was able to it was easier to use, also I was not able to see when a campaign was sent
Ania C. · Assistant manager and logistics · Consumer Goods · November 26, 2024
Overall great experience. Email delivery is reliable and big lists can be uploaded. The reporting and tracking feature is super great and helpful. Managing contacts is also easy.
Pros: Easy setup and good feature to send an email blast out. I like the user interface and that it comes with Zoho one. Email addressed can be uploaded easly.
Cons: Interface has a lot of settings. It take a while to find your way around and figure out what topics are and how to assign them.
Anonymous User · IT Director · Marketing and Advertising · November 22, 2024
My overall experience with Zoho Campaigns was moderate - not the worst in the worst, but far more to be desired.
Pros: What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters.
Cons: What I'd enjoyed least about Zoho Campaigns was how difficult and buddy the UI was. The support that the company offered was not very high qualify either, and frustrated me more than needed.
Omar M. · Healthcare Recruiter · Human Resources · November 14, 2024
Like I said, very easy to use and the fact that it integrates so well with Zoho CRM makes it even better. Just love it!
Pros: Very easy to use and the fact that it integrates so well with other Zoho products
Cons: They are somewhat limited in their features, but all the important ones are there
Anonymous User · VP · Marketing and Advertising · October 28, 2024
We have been using Zoho Campaign for a few years now and it has been great in our marketing efforts.
Pros: Zoho Campaigns is easy to use for those who are new to building email campaigns. It is entirely "drag and drop" for all text and image elements.
Cons: We wish that the "plain text" emails were more built out so we could use it to send organic looking emails.
Connor S. · Brokerage Operations Associate · Financial Services · October 11, 2024
We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a learning curve, I'm glad we did. It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company. The integration with Zoho has provided us with valuable insights. Just be patient with the initial learning curve.
Pros: Once you get to know how the interface works is very easy to use for creating and managing our email campaigns. Just a bit of a learning curve on some of the advance features with workflows. Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with customers. The integration with our Zoho CRM provides great analytics and reporting on which campaigns are performing well, allowing us to refine our overall game plan.
Cons: The user interface is a bit cluttered and can be overwhelming at first, especially with some of the advanced features. I just wish it were more intuitive at first.
Tyler Q. · Director of Business Development · Transportation/Trucking/Railroad · September 26, 2024
Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations.
Pros: The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use.
Cons: Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better.
Anonymous User · Managing Director · E-Learning · September 26, 2024
Pros: I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails
Cons: Pricing is extremely expensive for this solution and I would appreciate if they reduce the pricing
Amos B. · Principal IT Officer · Computer Software · August 13, 2024
Zoho Campaigns allows us to achieve the work of a larger team with limited resources.
Pros: Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent.
Cons: Zoho Campaigns is what I have been looking for, no cons.
Filipe P. · Co-Owner · Leisure, Travel & Tourism · August 8, 2024
| 1 |
| 25 |
Shortlist |
| Contact Management | 2 | 15 | - |
| Customer Engagement | 2 | 19 | Shortlist |
| Social Media Marketing | 2 | 21 | - |
| Campaign Management | 2 | 22 | Shortlist |
| Email Marketing | 2 | 33 | Shortlist |
| Marketing Automation | 2 | 45 | Shortlist |