Rating
4.7
1,685 reviews
Starting price
$10
Per User
Categories
34
Founded
2011
Employees
2000
Funding
863M
Merger / Acquisition
Miro helps small businesses and distributed teams collaborate visually, brainstorm ideas, and plan workflows. It’s most used in software services, IT, and marketing, with standout strengths in real-time editing and mind mapping. Reviewers cite navigation and pricing as common drawbacks. Recent AI upgrades and enterprise-level controls enhance automation, clarity, and data governance.
Ad spend / mo
$30K
690 paid keywords
Paid visits / mo
13,045
Organic keywords
143,061
Organic visits / mo
651,882
Authority
74
77,513 ref domains
Creatives run
100
as RealtimeBoard, Inc.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 23 ads on LinkedIn as Miro - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Online Whiteboard & Visual Collaboration Platform advertisers - the validated angles to copy. See the niche →
(1,685 reviews)
we have been using Miro for almost all team projects for simpler visualization of workflows and Dataflows . It is useful for team work and saving time. Miro is good for interactive presentations.
Pros: An easy to use visual collaboration platform. For planning and Brainstorming this software is super useful. The build in Templates are efficient in time saving. Way many features are already packed in the free tier.
Cons: As the canvas is infinite , sometimes navigation can be frustrating on a larger canvas. User management and control are not strengths of this software.
Anonymous User · Data Engineer · Consumer Goods · May 18, 2026
Occasionally, boards can become cluttered and difficult to navigate when multiple teams are collaborating, and very large boards may experience performance slowdowns. Alternatively, this products handles messy ideation early on, then helps you organize, cluster, prioritize, and turn ideas into clear plans.
Pros: We used Miro for presentations and really enjoyed the experience. The platform is highly effective in connecting designers, product managers, engineers, sales, and quality teams, allowing everyone to collaborate seamlessly. Its intuitive interface makes it easy for cross‑functional teams to adopt and use without a steep learning curve.
Cons: Although the basics are easy to pick up, some advanced functionality (workflows, integrations, automation) takes time to fully learn and adopt.
| Category | Page | Rank | Placement |
|---|---|---|---|
| User Experience (UX) | 1 | 1 | - |
| Prototyping | 1 | 2 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| diagram | $3.42 | 2 | 8.8% | miro.com/diagramming/ |
| mindmap | $2.19 | 1 | 7.5% | miro.com/aq/paid-search/free-mind-map/ |
| miro board | $2.08 | 1 | 5.8% | miro.com/ |
| flow chart | $3.30 | 3 | 3.9% | miro.com/aq/paid-search/flowchart/ |
| lucidchart | $1.08 | 2 | 3.4% | miro.com/aq/paid-search/alternative-lucidchart/ |
| mind map | $2.19 | 3 | 2.1% | miro.com/aq/paid-search/mind-map/ |
| organizational chart | $5.01 | 4 | 2.1% | miro.com/aq/paid-search/organizational-chart/ |
| flowchart maker | $2.79 | 2 | 1.8% | miro.com/aq/paid-search/flowchart-maker/ |
| map mind mapping | $2.19 | 2 | 1.7% | miro.com/mind-map/ |
| miro ai | $2.50 | 1 | 1.7% | miro.com/ai/ai-overview/ |
| flow chart creator | $2.79 | 3 | 1.2% | miro.com/aq/paid-search/flowchart-creator/ |
| flow chart maker | $2.79 | 3 | 1.2% | miro.com/aq/paid-search/flowchart-creator/ |
| miroboard | $2.08 | 1 | 1.1% | miro.com/ |
| drawing software | $1.87 | 1 | 0.8% | miro.com/aq/paid-search/free-technical-drawing-software/ |
| flow chart builder | $2.79 | 1 | 0.8% | miro.com/aq/paid-search/flowchart-creator/ |
Flowchart Maker | Create Flowcharts Easily for Free
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Find out why over 1 million new users sign up for Miro's visual...
https://www.miro.com
Flowchart Maker | Create Flowcharts Easily for Free
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Find out...
https://www.miro.com
Org Chart Creator | Free Organizational Chart Maker | Miro
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Find out why over 1 million new users sign up for Miro's visual...
https://www.miro.com
Free Online Wireframing Tool | Create Wireframes with Miro
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Find out why over 1 million new users sign up for Miro's visual...
https://www.miro.com
Whiteboard for Online Collaboration | Web Whiteboard
Don't start from scratch, try one of 300+ templates our experts made for you. It’s free. Find out why over 1 million new users sign up for Miro's visual...
https://www.miro.com
Angel u. · QC · Import and Export · April 29, 2026
It’s a very good tools for collaboration and visual thinking, especially for cross-functional work where you need quick alignment and shared context. While large boards can become messy or slower over time, it’s still extremely effective when used with good structure and a clear purpose.
Pros: It is how quickly it helps teams get aligned—whether it’s brainstorming, mapping flows, or running a workshop, everyone can contribute in real time without needing to be in the same room. I also really like how flexible it is: sticky notes, diagrams, templates, and frames make it easy to turn messy ideas into something structured and shareable.
Cons: As boards get larger, Miro can start to feel a bit heavy—performance can slow down, and it becomes harder to find things unless the board is kept tidy. Also, when multiple people are editing at once, boards can get cluttered quickly, so it takes discipline (or strong templates) to keep things organized and easy to follow
Rakhi V. · QA · Information Technology and Services · April 13, 2026
Miro has genuinely changed how our team collaborates, especially working remotely. Before, aligning everyone on ideas or plans meant long email threads or meetings that could've been a document. Now we just open a board and figure things out together in real time. It became one of those tools that you don't realize how much you rely on until you try to work without it. Planning sessions, brainstorming, feedback rounds — it all just lives in Miro now and it makes everything feel a lot less scattered. It's not perfect, but it fits naturally into the way modern teams actually work, and that's honestly what matters most.
Pros: Honestly, Miro just feels like the kind of tool that gets out of your way and lets you think. The canvas is huge, everything is drag and drop, and you never really feel boxed in by the structure of it. What I liked most though is how easy it is to get everyone involved — even people who aren't particularly "visual" types. You send someone a link, they jump in, and within two minutes they're adding sticky notes and moving things around like they've been using it for years. There's almost no learning curve, which is rare for a collaboration tool. The templates are also genuinely useful. Not just filler actual ready-to-go boards for things like retrospectives, brainstorming sessions, or roadmap planning that you can just pick up and run with. It makes remote collaboration feel less like a compromise and more like you're actually in the same room together.
Cons: The one thing that got to me after a while is how heavy it can feel once your boards start filling up. Like, the more content you add, the slower things get especially if you're on a video call at the same time. It's not a dealbreaker but you do notice it. Also, the pricing. It's generous enough to get started, but the moment your team grows or you need some of the more advanced features, you're looking at a jump in cost that feels a bit steep. Feels like some things that should just be included are locked behind higher tiers. And honestly? Sometimes the amount of options and templates can be a little overwhelming. You open it up to do something simple and suddenly you're spending 20 minutes just picking a board layout. First world problem, I know but still. Nothing that made me want to stop using it, just small friction points that add up over time.
saidi b. · product designer · Animation · April 6, 2026
Overall, my experience with Miro has been smooth and productive, especially for team collaboration, brainstorming sessions, and organizing workflows visually.
Pros: Miro makes real-time collaboration very easy with its intuitive interface, flexible canvas, and a wide range of templates that help speed up brainstorming and planning.
Cons: Large boards can become cluttered and slightly hard to navigate, and performance may slow down when working with complex or content-heavy boards.
Taiba B. · Email Marketing Associate · Marketing and Advertising · April 3, 2026
I enjoyed using Miro for project management because it allowed me to visually collaborate with other users and absorb information while getting stuff done together.
Pros: Miro was easy to use with multiple collaborators - I could see everything we were working on in the same frame, and I could zoom in and out to focus on specific parts.
Cons: It could get laggy with lots of users on the file, sometimes we would have trouble locating specific parts of the project because there were too many details in one screen.
Nicole G. · Senior Insurance Agent · Insurance · March 16, 2026
I’d describe my overall experience as good. It does have it’s disadvantages, such as the limit on dashboards and the small number of free templates, but it also has many advantages that make virtual teamwork easier and faster. Once you get the hang of it, it becomes a very useful and even fun tool!
Pros: What I most enjoyed of Miro is that it turned out really fun and easy to use for making mental maps, flowcharts and diagrams. It helps automatizing the creation of these tools, because it’s a big dashboard without space limits, and you just need to add the elements you want without worrying about the space limit (if it’s going to be too small or too big). It’s also very collaborative, which is something’s that stands out when you got to work with groups of coworkers; it has been a game changer for me and my peers when it comes to teamwork and organizing our works and projects. It feels fun, chill, but professional at the same time. The navigation in the platform is fast and intuitive; you don’t need to type much to find what you want. Talking about the elements, I was thrilled when I saw the variety of cool things (Colorful post-its, arrows, pie charts, bar charts, etc) you can add to make the dashboard more organized and easier to digest. Loved that!
Cons: For the cons, the one that stood out the most for me, is that the free version doesn’t let me create more than 3 dashboards at the same time, because when I need to open many dashboards for the big projects, then I need to use another tool or just try to adjust to the limit it is giving me, and it’s not really comfortable.
Orest R. · Sales manager · Chemicals · March 15, 2026
I use Miro regularly for workshops, trainings, and brainstorming sessions with clients, and it's become hard to imagine running those formats without it. The flexibility, the depth of features, and the fact that most people already have it in their toolkit makes it a reliable go-to. It's one of the few tools where the visual format actually adds value rather than just adding steps.
Pros: Miro fits naturally into how I work as a freelancer. The visual whiteboard is flexible enough to handle anything from structured workshop flows to open brainstorming sessions. Most clients already know it, which saves a lot of onboarding time. The feature set is deep without feeling overwhelming once you're in it.
Cons: The free plan is limited - you'll likely need a paid tier to get the most out of it for client work.
Said S. · Facilitainer · Education Management · March 14, 2026
I really like it, found it really easy to get started and loved how I could customise the look of it all.
Pros: Its very good UX, very visually pleasing adn very easy to get started, use and share with others. It's flexible and makes brainstromign easy, interactive and inclusive.
Cons: You have to pay for a lot of the most useful features, which is frustrating. you can only have a small number of boards on the free version.
Anonymous User · Coach · Health, Wellness and Fitness · March 6, 2026
Wonderful experience in terms of project management, visual roadmap.It makes team collaboration, brainstorming, and meetings more interactive and organized. The interface is user-friendly, and real-time editing keeps everyone aligned. Overall, it’s a reliable and efficient tool for visual project management.
Pros: Miro offers strong value for money, especially for teams needing a flexible collaborative whiteboard, though larger plans can be pricey. Customer support is responsive with solid documentation, but live help can be slow at peak times. The platform scores high on ease of use, with intuitive drag-and-drop tools and templates that reduce the learning curve. Organizational management features like team spaces and permissions help keep boards structured, while meetings feel more engaging with real-time co-editing and presentation modes. Workflow management integrates well with tools like Jira and Asana, making task tracking smoother. Overall navigation is clean and logical, though very large boards can occasionally feel cluttered.
Cons: It gives the ready made templates for workflows, inbuilt AI features, and endless whiteboard. important is value for money.
Shrishail K. · Product development engineer · Furniture · March 3, 2026
Overall my experience is ok. I like to use it when I want to make a cisual coillaboration with the team.
Pros: I like about Miro, the easy way to contribute with other people at the same time about a project and the usefull tools that they provide.
Cons: What I don't like about Miro is that the mobile side doesn´t work well nd crush really easily. Because sometimes the whiteboard is too big, there is extra downloading that makes things hard.
Anonymous User · Art · Retail · February 26, 2026
Pros: We use Miro quite a lot, it's a very interesting tool to design workflows, organise retrospective meetings. Also the Miroverse community where you can get some templates saves us a lot of time. Literally, white boards are dead after Miro.
Cons: No major issue to report, but sometimes when the board is a bit heavy with some PDFs, images or heavy content, the board could become a bit laggy and slow to load.
Flavio M. · Senior QA Analyst · Banking · February 25, 2026
Very practical for visual collaboration and brainstorming. It allows ideas to flow freely without forcing a rigid structure. I am fully satisfied.
Pros: Practical and efficient to work across devices and it allows for visual collaboration in real time.
Cons: Large boards can become overwhelming. More structure tools would help keep complex projects organized.
María C. · Teacher · Education Management · February 21, 2026
Pros: Miro includes features like a built-in timer, an anonymous voting system, and a "Bring to me" function to force all participants to follow what you are presenting.
Cons: For a beginner, the interface can be intimidating. There are so many tools and menus that it's easy to feel lost during your first few sessions.
Koichi M. · Software Engineer · Design · February 4, 2026
This is used in my team daily to ensure we can map out processes. It does create great process maps which are a great visual to display to understand what we are doing in our process and to share with stakeholders
Pros: My current team are designing a new app within our business , to allow us to map out the project we use Miro and integrate with Jira tickets to see the bigger picture on Miro.
Cons: I feel its quite hard to navigate around , I find unless you know the full ins and out of Miro its quite hard to draw out a flow chart etc
Katie B. · Business Analyst · Oil & Energy · January 28, 2026
Overall we've had a very positive experience with Miro and plan on continuing to use this tool for our team.
Pros: Our team loves Miro. The value this tool provides is immense for planning meetings and wire-framing out ideas. The UI is easy to use for any team member and we most commonly use it during meeting screen shares.
Cons: The infinite scroll is great, but sometimes, it can be hard to get your bearings if you zoom around too fast.
David V. · Lead Developer · Information Technology and Services · January 23, 2026
Overall, my experience with Miro has been great. It has made collaboration more effective and creative, especially for remote teams. It’s a tool I genuinely enjoy using and would recommend to others.
Pros: Miro makes collaboration easy and enjoyable. Real-time editing, visual tools, and a user-friendly design really stand out.
Cons: Some advanced features are only available in paid plans, and very large boards can sometimes feel a bit slow.
Anonymous User · Business Analyst · Information Technology and Services · January 21, 2026
A wonderful contribution to the world of data and idea visualisation. Easy and accesible for all ages and types of people. Made easier with a desktop and mouse, but equally at home on an iPad. You can spend hours expanding your visualisations with a smile on your face. A joy to use and so useful for teaching, learning and other project visualisation applications
Pros: I absolutely love Miro. It has helped me with teaching tasks, presentation tasks, group collaboration and simply visualising ideas and structures. It is incredibly well designed and thought through. It looks beautiful and is a joy to use. They have very appealing licenses for Universities which makes getting everyone onboard a breeze. Really reccomend for a wide range of uses.
Cons: It is hard to find fault with Miro, but it might simply be that it takes a tiny bit of time and commitment to learn the ropes and become a creative genius. The time is well spent though, as once you master the art of creating engaging designs and presentations it is hard to imagine going back to anything else.
Will B. · Pre-Degree Student Experience Officer · Education Management · January 20, 2026
Our experience with Miro has been excellent. This product enables seamless collaboration, supports creative problem-solving, and keeps my team aligned, especially in and out of the office.
Pros: What our company likes most about Miro is how easy it makes collaboration. Our teams can brainstorm, plan, and share their ideas in real-time when they are out in the field.
Cons: Overall, our company finds very few downsides to this product. If I were to mention one thing it would have to be, there can be a small learning curve and occasional performance issues with very large boards.
Bry O. · Office Manager · Building Materials · January 19, 2026
Miro has been transmormational in the way we work with many different people in various different locations. Without this we would have had had to all be back in the office printing things out onto peices of paper!
Pros: During covid Miro allowed us to transition to seamlessly from printing masses of designs on giant whiteboards to doing this all virtually. This has saved us thousands in rpinting costs and allows peoplke from any location to dial in a see whats going on in the project. The organizational features allows us to manage this data easily and keep it set upin a way that works well for the team. The board can easily be shared online in a meeting or on a large display or touch screen for in in person collaboration. This is now an integral part of our workflow and is super easy to use.
Cons: We ideally would like to be on the enterprise plan to take advantage of the security settings like scim but these are fenced off and we are priced out as a small business. Its a shame but unfortunately a lot of major apps are like this.
Jonathan N. · Technology Director · Graphic Design · January 19, 2026
Excellent collaboration tool for realtime brainstorming and facilitating workshops. Very easy to work with.
Pros: Excellent for collaboration and facilitating workshops. Very easy to use and setup. Good for brainstorming.
Cons: Sometimes sharing and access becomes difficult cross-organisations. There should also be a way to manage version control.
Prachi P. · Manager · Management Consulting · January 18, 2026
Pros: Really easy to use, streamlined, and great for visual mapping. It's relatively low cost and the free version works well.
Cons: Could be maybe more robust like Figma if you need more functionality. It also could be smoother with collaboration.
Anonymous User · LX and Technology Manager · Higher Education · January 12, 2026
excellent for visual thinking and workflow mapping in operations using the free version, it really helped us iterate on process design but we won't be using the full system at this time.
Pros: We specifically tested Miro for its operational capacities. It really shines at helping ops teams visualize complex workflows and dependencies. Mapping processes, swimlanes and bottlenecks on an infinite canvas makes it easier to see where work stalls and who owns what. Real-time collaboration and templates help teams align quickly and linking boards to work in other systems (via integrations) keeps things connected. We found it especially useful for cross-functional planning sessions, retros, ops playbooks, etc.
Cons: If you need structured task assignment, or resourcing built in, you might still need complementary tools? Boards can get messy without disciplined organization (even though that is the same in most tools). We didn't test it out with the whole team, but intuitively it feels like some teammates would struggle with the freeform canvas at first.
Anonymous User · Founder · Apparel & Fashion · January 8, 2026
Miro has been a solid tool overall. It’s easy to use, makes it simple to visualise ideas using templates and drag-and-drop, and it’s great for sharing and collaborating. We’ve used it effectively to scope a CRM build and to map out requirements in a way that’s easy for others to understand. The main downsides are that structured diagrams don’t export in a useful hierarchy, overlapping items can be painful to work with because of the layers, and it would be better if you could add more detail to items without cluttering the board.
Pros: It is very easy to use. The click and drag interface and the templated actions make visualising data and concepts easy. It is also easy to share and collaborate with others. The free licence tier makes it easy for others to join in.
Cons: $98
Matt B. · Senior Application Solution Analyst · Non-Profit Organization Management · January 4, 2026
I think Miro is a necessity in my working life now - especially for startups where you need to juggle multiple tasks at the same time. It is flexible and easy to use.
Pros: Easy visualization tool especially when we need to do brainstorming and information presentation - Miro comes in easy and flexible.
Cons: Sometimes when there's too much data or boards it will lag and the launching time will be quite long.
Monica S. · Regional Field Marketing Executive · Information Technology and Services · December 4, 2025
| Mind Mapping | 1 | 3 | - |
| Wireframe | 1 | 3 | - |
| App Design | 1 | 4 | - |
| Flowchart | 1 | 5 | - |
| Diagram | 1 | 6 | - |
| Innovation Management | 1 | 6 | - |
| Whiteboard | 1 | 6 | - |
| Idea Management | 1 | 9 | Shortlist |
| Product Roadmap | 1 | 9 | Shortlist |
| Display Advertising | 1 | 10 | - |
| Marketing Planning | 1 | 11 | Shortlist |
| Creative Management | 1 | 12 | - |
| Internal Communications | 1 | 13 | - |
| Scrum | 1 | 13 | Shortlist |
| Digital Asset Management | 1 | 14 | - |
| Strategic Planning | 1 | 14 | Shortlist |
| Advertising Agency | 1 | 15 | - |
| Kanban Tools | 1 | 15 | Shortlist |
| Product Management | 1 | 15 | Shortlist |
| Agile Project Management | 1 | 17 | Shortlist |
| Gantt Chart | 1 | 17 | Shortlist |
| Project Tracking | 1 | 17 | Shortlist |
| Meeting | 1 | 19 | - |
| Workflow Management | 1 | 19 | - |
| Data Visualization | 1 | 21 | - |
| Project Portfolio Management | 1 | 23 | Shortlist |
| Task Management | 1 | 23 | - |
| Project Planning | 2 | 1 | Shortlist |
| Productivity | 2 | 10 | Shortlist |
| Collaboration | 2 | 12 | - |
| Team Communication | 2 | 14 | - |
| Project Management | 2 | 25 | - |
| Remote Work | 2 | 25 | Shortlist |