Rating
4.8
6,170 reviews
Starting price
$4
Per User
Categories
10
Founded
2008
Employees
6200
Funding
7.9B
Other
We have a suite of tools that enable a fully managed Application Development workflow. GitHub Repos enable open-source culture and best practices in your organization. GitHub Codespaces is a cloud dev environment that lets you code from anywhere. Use GitHub Actions to automate everything, including CI/CD. GitHub packages allow you to host packages and code in one place. GitHub provides a fully managed DevOps platform.
Ad spend / mo
$41K
585 paid keywords
Paid visits / mo
11,673
Organic keywords
6,783,523
Organic visits / mo
16,056,407
Authority
100
3,811,407 ref domains
Creatives run
100
as TRENT SLADE
Active now
99
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 22 ads on LinkedIn as GitHub - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Agile & Software Development Collaboration Tool advertisers - the validated angles to copy. See the niche →
(6,170 reviews)
Overall, my experience with GitHub has been very positive. It has been a reliable platform for source code management, collaboration, and automation testing workflows. The integration with VS Code improved developer productivity, and using Playwright with GitHub helped organize and maintain automated test scripts efficiently. Features like pull requests, issue tracking, and GitHub Actions added value to the development lifecycle and team collaboration.
Pros: GitHub made collaboration and version control very efficient for development and automation testing projects. I especially liked the seamless integration with VS Code, which made committing, reviewing, and managing code much easier directly from the editor. Using GitHub together with Playwright helped streamline test automation workflows, maintain test scripts, and collaborate effectively with team members through PRs and branch management.
Cons: Managing merge conflicts and repository permissions sometimes required extra attention. Some advanced enterprise features and CI/CD capabilities may also become expensive for smaller teams.
Sarav T. · Senior software engineer · Computer Software · May 20, 2026
Ich nutze GitHub jetzt schon eine weile und kann es nur weiterempfehlen. Es ist einfach das beste Tool wenn man code verwalten und teilen möchte. Vorallem für Entwickler ist es ein must-have!
Pros: GitHub ist wirklich ein tolles Tool für die Versionsverwaltung von Code. Man kann super einfach mit anderen zusammenarbeiten und Projekte verwalten. Die Oberfleche ist übersichtlch und man findet sich schnell zurecht.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Source Code Management | 1 | 2 | - |
| Static Application Security Testing (SAST) | 1 | 3 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| github copilot | $3.71 | 1 | 25.9% | github.com/features/copilot |
| gpt5 | $6.89 | 2 | 3.2% | github.com/features/copilot |
| github copilot pricing | $2.96 | 1 | 2.8% | github.com/features/copilot |
| codex cli | $8.68 | 2 | 2.7% | github.com/features/copilot/cli |
| openrouter ai | $3.52 | 1 | 2.7% | github.com/features/copilot |
| v0 vercel | $5.85 | 1 | 2.4% | github.com/features/copilot |
| openai/gpt-oss-20b | $11.94 | 1 | 2.2% | github.com/features/copilot |
| amazon q developer | $4.31 | 1 | 2.2% | github.com/features/copilot |
| qwen3-8b | $5.85 | 1 | 1.9% | github.com/features/copilot |
| qwen 2.5 | $1.14 | 1 | 1.9% | github.com/features/copilot |
| ai-toolkit | $4.68 | 1 | 1.6% | github.com/features/copilot |
| comet ai | $1.57 | 1 | 1.5% | github.com/features/copilot |
| copilot github | $3.51 | 1 | 1.4% | github.com/features/copilot |
| github copilot pro | $4.28 | 1 | 1.4% | github.com/features/copilot |
| openai codex cli | $7.55 | 2 | 1.3% | github.com/features/copilot/cli |
GitHub Copilot
Your code’s favorite agent — Your AI pair programmer, now across the entire GitHub ecosystem. The trusted AI developer experience, built into GitHub itself. Services: Agent mode, Code review, Coding...
https://www.github.com
GitHub Copilot
Your code’s favorite agent — The trusted AI developer experience, built into GitHub itself. Your AI pair programmer, now across the entire GitHub ecosystem. Services: Agent mode, Code review...
https://www.github.com
GitHub Copilot
Get started for free — The trusted AI developer experience, built into GitHub itself. Your AI pair programmer, now across the entire GitHub ecosystem. Services: Agent mode, Code review, Coding...
https://www.github.com
GitHub Copilot
Copilot in VS Code — Your AI pair programmer, now across the entire GitHub ecosystem. The trusted AI developer experience, built into GitHub itself.
https://www.github.com
GitHub Copilot
Command Line Interface — Your AI pair programmer, now across the entire GitHub ecosystem. The trusted AI developer experience, built into GitHub itself.
https://www.github.com
Cons: Am Anfang ist es etwas gewöhnungsbedürftig, vorallem wenn man noch nie mit Git gearbeitet hat. Die Lernkurve ist am anfang ein bisschen steil aber das gibt sich schnell.
Nino Z. · - · Internet · May 15, 2026
Very good. Great community, good support, and the features even in the basic version are excellent. I have already completed several projects using GitHub.
Pros: It's very widely used, very popular among developers, and above all it's free to use. You can very easily collaborate on projects with multiple people.
Cons: I can't really report anything negative — it works the way I imagine it should and all features are supported. Perhaps the menu structure could be simplified a little, as some functions or settings are hard to find.
Anonymous User · Projectmanager · Transportation/Trucking/Railroad · May 9, 2026
Exceptionally positive. GitHub has evolved from a simple version control system into a comprehensive work hub. Having our codebase, CI/CD pipelines, AI assistance, and even our technical hiring processes centralized in one ecosystem has drastically improved our team's overall efficiency and transparency
Pros: With the rapid advancement of its AI features GitHub has become incredibly powerful for almost everything we do. It has evolved far beyond just a code repository. It is so versatile now that we actually moved our entire technical recruitment pipeline here. We use GitHub repositories with Claude Code and to review candidates and track hiring stages. Having our developers review candidates in the exact same environment they work in daily is just brilliant and saves a lot of time.
Cons: The UI is built strictly for developers, so getting business teams comfortable with issues, project boards, and markdown takes some training. Additionally, the licensing costs for advanced AI features and Enterprise tiers can add up quickly for larger teams
Denis M. · Recruiter · Financial Services · May 1, 2026
Mon expérience avec GitHub est très positive. Il me permet de gérer efficacement mes projets, de collaborer facilement avec d’autres développeurs et de suivre les modifications du code de manière structurée.
Pros: J’apprécie particulièrement la gestion des versions avec Git, la collaboration efficace entre équipes, ainsi que les fonctionnalités comme les pull requests et l’intégration continue.
Cons: L’interface peut être complexe pour les débutants, et certaines fonctionnalités avancées nécessitent du temps pour être maîtrisées.
Julia k. · commis comptable · Real Estate · April 29, 2026
GitHub serves as the backbone of our development cycle. It’s more than just a place to store code; it’s our primary collaboration hub. While the pricing structure for advanced security features can be a bit high, the reliability, ease of automation through Actions, and the peace of mind provided by its robust version control make it an essential tool for our business."
Pros: GitHub Actions: The built-in CI/CD automation is a game changer. It allows us to automate testing and deployment without needing to manage a separate third-party server. Vast Ecosystem: The integration with almost every other dev tool (Slack, Jira, AWS) and the massive community support make troubleshooting very easy.
Cons: Pricing for Enterprise: While the Free tier is generous, the jump to Enterprise pricing can feel steep for growing teams, especially when adding advanced security features. Learning Curve for Non-Devs: The interface can be intimidating for Project Managers or Designers who aren't familiar with Git terminology. Notification Overload: Managing the volume of email and web notifications on high-activity repositories can be overwhelming without significant fine-tuning.
Ariel P. · CEO · Consumer Services · April 26, 2026
Pros: What I liked most about GitHub is how it simplifies version control and collaboration in a very structured way. It makes it easy to track changes, work with others on the same project, and keep everything organized without losing history of the code. The platform offers strong features for both individuals and teams, especially with tools like pull requests, issues, and branching. Automation through GitHub Actions is also very useful, as it helps reduce manual work and speeds up development workflows. Setup is fairly straightforward, and once familiar with the basics, it becomes quite easy to use on a daily basis. It generally runs smoothly with very few bugs or issues affecting workflow. In terms of value for money, it provides a lot of useful features even in the free version, which makes it suitable for both small projects and larger teams. Overall, it feels reliable and well built for software development and collaboration.
Cons: What I liked least about GitHub is that there are not really any major cons in day to day use. It is a very solid platform overall. The only small point is that GitHub Actions can take a bit of time to get used to when setting up more advanced automation, especially if the workflow is complex. Simple use cases are straightforward, but the deeper configurations may need some trial and error at first.
Anonymous User · Software Engineer · Information Technology and Services · April 25, 2026
Overall, my experience with GitHub has been very positive for managing and collaborating on development projects. I regularly use it to store code, track changes, and manage versions while working on backend and data-related projects. The workflow with commits, branches, and pull requests helps keep development organized and makes it easier to work on features without affecting the main codebase. It also integrates well with tools like Visual Studio Code, which makes pushing and updating code more efficient. While there is a learning curve in understanding concepts like branching and merge conflicts, once understood, it becomes a reliable and essential part of the development workflow.
Pros: GitHub is very effective for version control and managing code repositories. I use it to push projects, track changes, and manage branches while working on backend and development tasks. The integration with Visual Studio Code makes it easy to commit and push code directly from the editor without switching tools. Features like pull requests, issue tracking, and commit history help in organizing work and collaborating efficiently. It is also useful for maintaining a portfolio and sharing projects publicly.
Cons: One challenge with GitHub is that it can be difficult for beginners to understand concepts like branching, merging, and resolving conflicts. The interface has many options, which can feel overwhelming at first. Also, for larger projects, managing repositories and permissions can take time to configure properly. Occasionally, merge conflicts require manual resolution, which can slow down development.
Anonymous User · Ai Developer · Computer Software · April 24, 2026
It provides a reliable and well-structured environment for managing code, collaborating with teams, and tracking development work. The platform is especially strong for version control, pull requests, and maintaining visibility into changes across a project. At the same time, some parts of the interface, such as permissions and complex pull request discussions, can feel harder to manage as projects grow. Overall, it has been a valuable tool for keeping development organized and improving team collaboration.
Pros: Its strong version control, because it makes it easy to track changes, identify who made them, and restore earlier versions when needed. I also liked the pull request workflow, since it makes code reviews more organized and helps improve code quality before anything is merged. Another major advantage is how easy it is to collaborate with a team through branches, comments, and shared repositories without disrupting the main codebase. Finally, GitHub’s integrations and automation features are very useful because they support testing, deployment, and overall project management in one place.
Cons: managing permissions and repository settings can become confusing, especially in larger teams where access levels, branch protections, and admin controls are spread across different places. Another pain point is that pull requests can get hard to review when they are large or when there are too many comments, making it easy to miss important feedback or lose track of what still needs to be addressed.
Rakhi V. · QA Lead · Information Technology and Services · April 23, 2026
I have used GitHub for my personal projects and my professional work for multiple years. The platform provides a full development ecosystem which goes beyond its basic function as a Git hosting service. The platform's main strengths come from its community features and its dependable performance. The application functions as my most reliable tool which I can use without any concerns.
Pros: The developer experience remains the highest level of quality. GitHub Actions provides an easy way to implement CI/CD. The pull request interface offers the most effective solution for conducting code reviews in the industry. My daily work output has increased because the system now integrates with almost all my essential tools which include Slack and Jira and IDEs and Copilot.
Cons: The notification system can become overwhelming on large projects if not carefully configured. The Project Management boards (GitHub Projects) provide excellent user experience but still require additional development to reach the same level of functionality found in dedicated tools like Jira, which handle complex agile workflows.
Enguerran M. · Fullstack web developer · Sporting Goods · April 23, 2026
$90
Pros: $91
Cons: The project management section (GitHub Projects) still feels rough compared to dedicated tools like Linear. It works, but the UX is unintuitive and I usually reach for other tools when I need real project tracking. Issues and Discussions are great; Projects needs more work. Stability has also become a concern. GitHub has been experiencing more frequent outages lately. They are usually short, but they are disruptive — when your entire workflow depends on GitHub (pushing code, running pipelines, reviewing PRs), even brief downtime brings everything to a halt. Finally, the notification system is genuinely broken for my use case. The sheer volume of notifications makes it nearly impossible to find the ones that actually matter — a comment on your own issue, a review request, a mention. I often miss important updates unless someone tells me directly or I stumble across them manually.
Davide I. · Tech Lead · Security and Investigations · April 17, 2026
I have had a hard time getting things right. So the learning curve is a bit much. Using it with claude
Pros: Excellent collaboration tools. Strong version control. Large ecosystem integrations. Cloud based and remote friendly
Cons: Steep learning curve for beginners. Git concepts and workflows take time to learn. Initial setup complexity.
Anonymous User · Ceo · Writing and Editing · April 17, 2026
Utilizzo GitHub da molto tempo e mi ha soddisfatto in tutte le sue parti. La possibilità di integrazioni con software esterni è perfetta, e i suoi utilizzi vanno oltre alla sola gestione del codice.
Pros: Un ottimo software che si integra perfettamente con Git, offrendo anche un interfaccia personalizzata da terminale e come GUI. Rende lo sviluppo, la gestione del codice e la collaborazione qualcosa di fantastico e facile da utilizzare.
Cons: La parte delle actions potrebbe essere semplificata, in modo da rendere la creazione di workflow efficienti più semplice.
Samuele R. · CTO · Computer Software · April 14, 2026
Overall, GitHub has been a very effective platform. It gives me a reliable place to store projects, build and share prototypes, and manage version control so I can clearly show different iterations to clients and easily roll back if needed. While the support experience can be frustrating at times, especially the reliance on tickets and slower response times, the core features, stability, and collaboration tools have made it a valuable part of my workflow.
Pros: GitHub helps me keep my client projects organized and easy to manage. I use it to store and share prototypes, track versions, and show clients how things change over time. Being able to see changes and quickly go back if something doesn’t work is really helpful. It makes both my clients and me feel more confident as we try out new ideas and make improvements.
Cons: The main downside of GitHub for me has been the support experience. It’s difficult to get direct help beyond the community, since you’re mostly limited to creating support tickets. Response times can be slow, and it often feels hard to get timely, personalized assistance when issues come up.
Jerrid C. · CEO · Computer Software · April 10, 2026
Before using GitHub, I struggled a lot with managing different versions of my codebase, especially while working on multiple projects. But now I can track changes, collaborate with the team efficiently, and manage my codebase in one place, which boosted by productivity. Overall, it has saved me several hours each week that I previously spent on manual backups and resolving confusion between different code versions.
Pros: I love GitHub for its ease of use and many useful features that make version control and collaboration very smooth in my daily workflow, GitHub is really helpful to resolve bugs/issues and merge conflicts directly without any IDE. The setup is straightforward and super simple, and I find the automation through GitHub Actions especially useful for saving time on repetitive tasks like builds and deployments. Overall, it provides good value for money for me, as it combines code management, collaboration, and automation in one platform.
Cons: I actually don't have anything to dislike GitHub, but I feel GitHub can sometimes be confusing when dealing with advanced features, which affects ease of use for me in certain situations
Anonymous User · Software Engineer · Computer Software · April 10, 2026
I enjoy working with GitHub so much that we've recently migrated all our bitbucket repos to GitHub. It's great that we can keep client repos private but still show our activity on our own personal accounts
Pros: I enjoy working with GitHub due to its ease of use and that so many people use it so there are tons of online resources available if you get stuck trying to set something up
Cons: Sometimes swapping between repos can be cumbersome. If you have multiple organisations it's not always a smooth transition between repos
🧑💻 Owain W. · .net developer · Internet · April 6, 2026
Overall my experience with GitHub has been fantastic, it is an ideal platform for developing software collaboratively.
Pros: GitHub makes it easy to host and manage version control, as well as collaborate with others and plan software changes.
Cons: I'd like to see the feature added that would also maintainers to disable the fork button so they can encourage a flow where contributors are added to a project.
Gunther C. · Software Engineer · Computer Software · April 3, 2026
Since I am a Language Instructor, and in charge of our digital tools, our students need to have their custom web applications stable. I store our code repositories on this and do version control of our interactive exercises. It is very powerful to the developers, yet very daunting to the teachers.
Pros: After the initial configuration, the powerful functionalities and the default automation processes are unbelievable to implement quick updates and new interactive quizzes to our school-based custom language learning site.
Cons: The high learning curve renders the user-friendliness of the software rather appalling to our non-technical teaching staff, and support in relation to frustrating bugs and problems is fully dependent on community forums as the direct customer support service is currently not worth the money considering that the school is small and lacks an IT-specific staff.
Blerta K. · Language Instructor · Education Management · April 2, 2026
Overall, the experience is great. It's a very convenience way to store my git repos online, and I can trust that the data will be there to stay since it is owned by Microsoft. I've have my github for almost 10 years. Some years I am more active than others, but I can always count on the experience being consistent and reliable.
Pros: I appreciate the github actions, which allows me to run automated testing for each one of my pull requests.
Cons: It's annoying that I am not able to have unlimited github actions for private repos that I pay for. It's limited to a cap, which I think is a little stingy considering that I am a paying customer. I would have expected the same caps as public github repos.
Anonymous User · Director R and D · Medical Practice · March 26, 2026
Esperienza nel complesso più che ottima. Fantastico strumento per il salvataggio del proprio codice come backup o strumento per la portabilità tra più dispositivi, con versioning e condivisione al pubblico o con il team.
Pros: Ampissima quantità di funzioni e massima integrazione con ogni sistema operativo. Presenza dell'applicazione desktop per i meno affini con la shell. Nessuna presenza di limiti su repository e quantità di file in generale. Integrazione ottima con software e servizi di terze parti.
Cons: Dispersività della gui web, e mancanza di un tutorial iniziale passo passo, a primo impatto complicato da usare nella gestione delle repository.
Daniele d. · Freelancer · Computer Software · March 15, 2026
Pros: The strong community support I believe is the greatest point on GitHub. Can get code reviews easily from community. It's remote friendly, I can have access to my repos from anywhere. It integrates with Azure DevOps, Jenkins and other third parties, which is great to enhance automation workflows.
Cons: No major issues found, but I'd say at the beginning found it a bit challenging with Git commands, branching and merging.
Flavio M. · Senior QA Analyst · Banking · March 11, 2026
Always pleased with any project I am working on. Contacting the Devs for support is a breeze to have issues resolved in a timely manner everytime.
Pros: Super easy to use. All commonly used functions are always laid out in a very user friendly layout to allow easier navigation.
Cons: Nothing major at all. If I had to say something I would maybe like to see improvement of access to files in repos.
Josh A. · Tech · Computer Hardware · March 3, 2026
My overall experience with GitHub has been mind blowing. It has made my work on large code projects so much easier since I started using it. I am not giving up using this tool. I has great support and helps manage bugs in my code so efficiently.
Pros: Microsoft GitHub is the best collaboration and code management tool I have ever used in my life. It is so hassle-free and makes my day to day code collaboration so much effortless. It is definitely worth the money.
Cons: Like most complex tools, GitHub has a steep learning curve. It took me a while to get used to it. With that, GitHub being a cloud tool, requires a stable internet connection to push/pull code.
Manish S. · AI and Automation Engineer · Information Technology and Services · March 2, 2026
GitHub helps in managing source code efficiently and maintaining proper version history for projects. As a developer, it allows me to collaborate with team members, review code and maintain structured project repositiories in one place. It significantly reduces risk of code loss and improves team coordination during development. Also, new automations like git hub actions works very well.
Pros: I have been using GitHub for the past few years as a part of my daily development workflow. it is very reliable for version control, code management and collaboration with the team members. Vreating repositiories, managing branches and tracking changes through commits is very smooth and well structured. Specially find pull requests and issue tracking very useful when working on team-based projects, as it keeps the development process organized.
Cons: One thing is slightly challenging for the begineers in the learning curve, especially when understanding advanced Git worklfows like rebasing and conflict resolution. Also, sometimes the interface can feel a bit complex for new users who are not familier with version control systems.
Anonymous User · Software Engineer · Information Technology and Services · March 1, 2026
Overall great experience. GH is still the gold standard for repos and is baked into the workflows for many orgs.
Pros: Great free tier for personal use, fast and easy to create repos and push code, Actions make deployments easy and great integrations with IDEs.
Cons: Sometimes can be noisy. Builds can run slow on occasion. Copilot use is getting a little pushy. Can have a learning curve for those not familiar.
Anonymous User · Sr. Solutions Engineer · Computer Software · February 20, 2026
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| Continuous Integration | 1 | 6 | - |
| Nonprofit Project Management | 1 | 6 | - |
| Bug Tracking | 1 | 7 | - |
| DevOps | 1 | 10 | Shortlist |
| Agile Project Management | 1 | 11 | - |
| Application Development | 1 | 11 | Shortlist |
| Issue Tracking | 1 | 12 | - |
| Project Management | 2 | 15 | - |