Configure-Price-Quote (CPQ) & Product Configurator Software
Proven advertisersSales & Marketing - Sales configurators and CPQ tools that let manufacturers and dealers select, configure, price, and quote complex engineered products (windows, doors, machinery, made-to-order goods).
Demand context (from the categories these products live in): 83k monthly searches, ~$15 avg CPC, KD 38.
Opportunity reportOpportunity score
79
Products
162
Active Google advertisers
7
Persistent advertisers
7
Avg ad tenure
3.0 yr
LinkedIn advertisers
5
Pixel advertisers
4
CPC (incumbents)
$6
Incumbent ad spend/mo
$189
Weighted rating
4.65
Common complaints - recurring incumbent review gaps = the wedge to build
Configuration, rule setup, 3D model creation require significant technical knowledge; confusing for non-technical users.
Front-end rendering delays with large product libraries and mobile variants; sluggish performance on older devices.
Missing user manuals, training guides, and help resources; users struggle to self-serve on feature usage.
Manual workarounds needed for some integrations (Printful, WooCommerce variations, Zoho, Etsy); uni-directional CRM sync.
Expensive for small/simple use cases; per-product limits inflate costs; billing accuracy issues; limited transparency on fees.
Too many features for simple needs; hard to disable unwanted functions; limited UI layout/view customization options.
Small-to-medium bugs take months to resolve; slow Salesforce integration revision speed; some support gaps.
Step-by-step customization UX could be smoother; quote follow-ups not tailorable; can't go back steps without restarting.
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
Offers / CTAs
Value props
Products in this niche - 162, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
ZakekesecondaryAlso provides product configurator functionality. | 4.9 | 44 | - | 10078 active | 2.5y | 24 | - | $121 |
Epicor CPQEpicor's cloud CPQ for complex customizable manufactured products. | 4.6 | 21 | 1 | 73 | 3.2y | - | 1 | - |
QuoteWerksTurn-key quoting and proposal solution with CRM integrations for sales teams. | 4.6 | 192 | 1 | 6715 active | 4.6y | 5 | 3 | $68 |
ElfsquadCPQ platform for manufacturing companies selling configurable engineered products. | 4.5 | 13 | 1 | 3522 active | 3.2y | 22 | - | - |
Hive CPQHive CPQ allows users to configure complex products in 3D with real-time pricing and quotes. | 4.9 | 10 | 1 | 2319 active | 4.6y | 15 | 1 | - |
iQuoteXpressiQuoteXpress is an affordable sales quoting solution integrating with CRMs to configure and produce quotes. | 4.8 | 21 | 2 | 162 active | 4.1y | - | 1 | - |
QuotientsecondaryProvides quoting functionality across industries. | 4.8 | 135 | - | 52 active | 1.1y | 3 | - | - |
ACCEPIOAccepio is a quoting tool to create price quotes, proposals, and estimates. | 0.0 | 0 | 1 | 5 | 1.1y | - | - | - |
AutoQuotesAutoQuotes is flagship CPQ for the foodservice equipment industry with a million-product catalog. | 4.7 | 88 | - | - | - | - | - | - |
DesignNBuysecondaryIncludes product configuration and personalization features for printed products. | 4.4 | 60 | - | - | - | - | - | - |
WBudgetWBudget is a cloud-based solution for generating and managing quotes and proposals. | 4.7 | 59 | - | - | - | - | - | - |
ShapeDiverOnline platform enabling 3D product configuration via parametric design (Grasshopper). | 4.9 | 46 | - | - | - | - | - | - |
TireConnectTireConnect quotes and sells tires with configurator-like in-store quoting and e-commerce features. | 4.6 | 29 | - | - | - | - | - | - |
Experlogix CPQExperlogix CPQ streamlines sales and ordering for configurable products and services. | 3.8 | 21 | - | - | - | - | - | - |
CabentryOrder entry software for cabinet manufacturers that lets designers configure, quote, and order custom cabinet jobs. | 4.5 | 19 | - | - | - | - | - | - |
Kaseya Quote ManagerQuote management tool for MSPs and VARs to deliver IT product quotes. | 4.2 | 19 | - | - | - | - | - | - |
RoomleRoomle is a 3D product configurator platform for personalization and AR visualization. | 4.8 | 19 | - | - | - | - | - | - |
PrintXpandsecondaryIncludes configurator capabilities for product variants. | 4.7 | 18 | - | - | - | - | - | - |
QonfiGuided selling configurator that users embed on their websites. | 4.8 | 18 | - | - | - | - | - | - |
Simplio3DNo-code 3D product configurator platform for showcasing customizable products. | 4.6 | 18 | - | - | - | - | - | - |
KickflipVisual product customizer for configuring custom product options and variants. | 4.4 | 17 | - | - | - | - | - | - |
XaitCPQXaitCPQ enables quoting of large, complex projects, reducing time-to-quote. | 4.7 | 15 | - | - | - | - | - | - |
VisaoWeb-based 3D & AR product configurators for manufacturers. | 4.9 | 14 | - | - | - | - | - | - |
CIS ConfiguratorCIS Configurator is a rules-based configurator for accurate quotes and orders. | 4.8 | 13 | - | - | - | - | - | - |
Tacton CPQTacton is a CPQ platform for industrial manufacturers to configure and price complex products. | 4.4 | 13 | - | - | - | - | - | - |
PortalPortal.io is a sales platform for AV integrators centralizing product data for faster proposals. | 5.0 | 12 | - | - | - | - | - | - |
eCon for Dynamics AX NAV & CRMeCon delivers unified configuration and quoting for Microsoft Dynamics and Salesforce. | 4.4 | 11 | - | - | - | - | - | - |
LEEGOO BUILDERLEEGOO BUILDER is CPQ software for product configuration, pricing, and proposal generation. | 4.5 | 11 | 1 | - | - | - | - | - |
SAP CPQSAP CPQ is SAP's product configuration and quoting solution for instant quotes. | 4.2 | 11 | - | - | - | - | - | - |
3D CloudsecondaryIncludes 3D product configurator capabilities. | 5.0 | 10 | - | - | - | - | - | - |
bit2win CPQBit2win CPQ automates product configuration, quote creation, and order capture. | 4.8 | 10 | - | - | - | - | - | - |
SpectrumEnd-to-end 3D product customization configurator platform. | 3.7 | 10 | - | - | - | - | - | - |
SynoptiveGuided selling with product visualization, compatibility rules, and dynamic pricing. | 5.0 | 10 | - | - | - | - | - | - |
3D SourcePhotorealistic 3D configurator to view and customize products. | 5.0 | 9 | - | - | - | - | - | - |
AscendAscend helps users get quotes out faster to close deals. | 4.9 | 8 | - | - | - | - | - | - |
ITQuoterITQuoter is a cloud quoting platform with customizable proposals, ePayment, and online ordering. | 3.8 | 8 | - | - | - | - | - | - |
LivelineSales/engineering 3D layout design and quoting tool functions as a product configurator/CPQ. | 4.7 | 7 | - | - | - | - | - | - |
Powertrak CPQPowertrak CPQ enables guided selling and 2D/3D visual configuration for quotes and orders. | 4.9 | 7 | - | - | - | - | - | - |
GleanQuoteGleanQuote handles configuration, pricing, and proposal generation for complex quoting. | 4.8 | 6 | - | - | - | - | - | - |
Magento 2 Product DesignersecondaryProvides product customization/configuration on Magento. | 4.0 | 6 | - | - | - | - | - | - |
QmazeWeb-based sales and product configurator. | 4.5 | 6 | - | - | - | - | - | - |
ServicecpqsecondaryIncludes CPQ functionality for manufacturers. | 5.0 | 6 | - | - | - | - | - | - |
CombeenationCloud-based 2D/3D product configurator platform with AR. | 4.8 | 5 | - | - | - | - | - | - |
ConfigBoxProduct configuration with visualization and order management for Joomla, WordPress, Magento. | 5.0 | 5 | - | - | - | - | - | - |
PALMAPALMA is a product portfolio and configuration management SaaS solution. | 4.6 | 5 | - | - | - | - | - | - |
SAE CPQSAE CPQ configures complex products and generates quotations automatically. | 5.0 | 5 | - | - | - | - | - | - |
Bold Product OptionsShopify add-on giving customers product customization/configuration options at checkout. | 4.8 | 4 | - | - | - | - | - | - |
CoolSalesSupports sales teams in configuration, pricing and quoting processes. | 4.8 | 4 | - | - | - | - | - | - |
DriveWorksDriveWorks automates custom product configuration for engineered/SolidWorks products. | 4.0 | 4 | - | - | - | - | - | - |
Infor CPQInfor CPQ enables users to select, specify, quote and order products. | 4.0 | 4 | - | - | - | - | - | - |
Instant Design ToolsecondaryProduct customizer/configurator tools. | 4.8 | 4 | - | - | - | - | - | - |
Quote Manager CPQQuote Manager CPQ is a CPQ add-on native to Dynamics 365. | 5.0 | 4 | - | - | - | - | - | - |
SCOPE BetterSCOPE Better is a CPQ tool that simplifies intricate pricing models. | 4.5 | 4 | - | - | - | - | - | - |
Carport CentralVisual sales/configurator for carports and similar products from multiple manufacturers. | 4.7 | 3 | - | - | - | - | - | - |
ConfigitConfigit manages complex product configuration models across sales, engineering, and manufacturing. | 5.0 | 3 | - | - | - | - | - | - |
FF&EZFF&EZ is an FF&E spec quoting and presentation tool for designers and procurement. | 4.7 | 3 | - | - | - | - | - | - |
LightningCadLightningCad is a browser-based CAD/CPQ product configurator with instant estimates and parts lists. | 5.0 | 3 | - | - | - | - | - | - |
Price HivesecondaryIntegrates with CAS Merlin CPQ. | 4.7 | 3 | - | - | - | - | - | - |
showefyPhotorealistic 3D product configuration showing all variations via 360° experience. | 5.0 | 3 | - | - | - | - | - | - |
Technicon CPQCPQ software for manufacturers of complex products. | 4.7 | 3 | - | - | - | - | - | - |
Vendavo Intelligent CPQVendavo Intelligent CPQ is an enterprise CPQ solution for sales productivity. | 5.0 | 3 | - | - | - | - | - | - |
3PLEX3PLEX provides visual planning and automated quoting for complex systems providers. | 5.0 | 2 | - | - | - | - | - | - |
Cylindosecondary3D product configurator capabilities for ecommerce. | 5.0 | 2 | - | - | - | - | - | - |
Merkato EssentialsCloud-based CPQ platform to configure products and manage pricing. | 4.0 | 2 | - | - | - | - | - | - |
OpenJanelaDoor/window MTO product configurator with CPQ and CRM modules. | 5.0 | 2 | - | - | - | - | - | - |
Ruler Rules EngineSales and design automation platform for CPQ, CTO and ETO. | 4.5 | 2 | - | - | - | - | - | - |
SilhouetteHandles product customization order flow from configuration to factory floor. | 4.5 | 2 | - | - | - | - | - | - |
VendoriVendori is no-code software for deal configuration, pricing, quoting, and approvals. | 5.0 | 2 | - | - | - | - | - | - |
XPO Product ConfiguratorProduct visualization/configurator rendering designs, colors, surfaces, textures. | 5.0 | 2 | - | - | - | - | - | - |
360 Product ViewerWeb-based 3D product configurator and viewer. | 5.0 | 1 | - | - | - | - | - | - |
Cabinet Pricing & Ordering SoftwareCabinet Pricing & Ordering is customizable ERP/configurator for kitchen cabinet businesses. | 5.0 | 1 | - | - | - | - | - | - |
CET Material HandlingCET Material Handling is a sales/design configurator for material handling systems to drive sales and quotes. | 5.0 | 1 | - | - | - | - | - | - |
CONFIGONCPQ software with visual 2D/3D customization of complex products. | 5.0 | 1 | - | - | - | - | - | - |
Custom ConfiguratorsGuided selling tools to ensure products are properly configured. | 1.0 | 1 | - | - | - | - | - | - |
Digital DrapingDigital draping tool letting customers visualize product finishing options. | 5.0 | 1 | - | - | - | - | - | - |
Dock DesignerBrowser-based 2D/3D dock designer with instant estimates — product configurator. | 4.0 | 1 | - | - | - | - | - | - |
IBM Sterling CPQCPQ software with guided selling and automated approval workflows. | 4.0 | 1 | - | - | - | - | - | - |
Mobileforce CPQMobileforce CPQ for modern sales teams. | 5.0 | 1 | - | - | - | - | - | - |
Product ConfiguratorDynamics 365 Business Central add-on for product configuration creating BOMs and routings. | 5.0 | 1 | - | - | - | - | - | - |
ProductimizeCustomization engine for ecommerce retailers to sell customized products. | 5.0 | 1 | - | - | - | - | - | - |
QgQg provides 24/7 access to sales quote and order information via internet. | 5.0 | 1 | - | - | - | - | - | - |
QLM Distributor QuotingQLM Distributor Quoting streamlines supplier sourcing and customer quoting for distributors. | 5.0 | 1 | - | - | - | - | - | - |
QotbildCloud-based CPQ reducing time to quote and order for SMEs. | 4.0 | 1 | - | - | - | - | - | - |
RenoworksBuilding material visualization/configurator for home remodeling industry. | 4.0 | 1 | - | - | - | - | - | - |
Sales Rep's Assistant (SRA)Sales rep productivity solution with compatibility checking for product configuration. | 3.0 | 1 | - | - | - | - | - | - |
Sculptor CPQSculptor CPQ is a native quoting solution built on Salesforce Lightning. | 5.0 | 1 | - | - | - | - | - | - |
Shopify Product Options AppShopify product options/configurator app for pricing infinite product variants. | 5.0 | 1 | - | - | - | - | - | - |
Smart Part Number QuoterSmart Part Number Quoter provides instant quoting with customer-specific pricing for many part combinations. | 5.0 | 1 | - | - | - | - | - | - |
ThreekitsecondaryIncludes 3D product configurator capabilities. | 5.0 | 1 | - | - | - | - | - | - |
WorkRailsWorkRails makes selling professional services faster for enterprise tech companies via services CPQ. | 5.0 | 1 | - | - | - | - | - | - |
360° household360° household is sales and planning software that lets users configure, plan, simulate, and quote energy components for a household, fitting a sales configurator/CPQ pattern for residential energy installers. | 0.0 | 0 | - | - | - | - | - | - |
3CADsecondaryAlso serves as a furniture product configurator. | 0.0 | 0 | - | - | - | - | - | - |
3D configuratorOnline 3D product configurator for individual product customization. | 0.0 | 0 | - | - | - | - | - | - |
3D ConfiguratorVARAi is a 3D eyewear configurator for designing and visualizing custom eyewear. | 0.0 | 0 | - | - | - | - | - | - |
3D Configurator3D configurator for real-time product customization. | 0.0 | 0 | - | - | - | - | - | - |
3PQCPQ software for 3D product configuration, pricing, and quoting. | 0.0 | 0 | - | - | - | - | - | - |
⁴PEP Product Structure and Variant ManagementVariant management/configuration solution with matrix-based mapping. | 0.0 | 0 | - | - | - | - | - | - |
AD CONFIGURATORWeb app managing order flow for custom made products including configuration. | 0.0 | 0 | - | - | - | - | - | - |
AircadaWeb-based 3D product configurator with AR for Shopify and headless eCommerce. | 0.0 | 0 | - | - | - | - | - | - |
AlphaCPQEnd-to-end CPQ for manufacturers replacing price books and spreadsheets. | 0.0 | 0 | 1 | - | - | - | - | - |
Apto.ONEConfigurator software for customizable product options and complex configuration. | 0.0 | 0 | - | - | - | - | - | - |
calcITFlexible CPQ software for individual configuration requirements. | 0.0 | 0 | - | - | - | - | - | - |
Camos CPQcamos CPQ digitizes sales of complex multi-variant configured products. | 0.0 | 0 | - | - | - | - | - | - |
CET Commercial InteriorssecondaryAlso includes product configuration and specification for commercial furniture dealers. | 0.0 | 0 | - | - | - | - | - | - |
CET Essentials for Material HandlingsecondaryAlso generates quotes from configured layouts. | 0.0 | 0 | - | - | - | - | - | - |
COMBINUMCombinum is a product configurator/CPQ for complex configurable products. | 0.0 | 0 | - | - | - | - | - | - |
configuratorwareVisual configurator for online shops enabling product package configuration. | 0.0 | 0 | - | - | - | - | - | - |
Configure 1stBrowser-based configurators for modular and made-to-measure cabinets and industrial products. | 0.0 | 0 | - | - | - | - | - | - |
CPQingCPQ software streamlining complex configurations, pricing, and quoting. | 0.0 | 0 | - | - | - | - | - | - |
Csmart CPQCsmart CPQ configures products, applies pricing/discounts, and generates quotes — core CPQ functionality. | 0.0 | 0 | - | - | - | - | - | - |
CustomilyProduct personalization/customization software integrating with e-commerce for customer product configuration. | 0.0 | 0 | - | - | - | - | - | - |
DashQsecondaryAlso provides quoting/configuration for MTO products. | 0.0 | 0 | - | - | - | - | - | - |
Deal PuzzlesCRM-integrated platform creating AI-tailored quotes to close deals. | 0.0 | 0 | - | - | - | - | - | - |
DevSpecDevSpec is a requirements management solution that provides visibility and traceability of requirements, which overlaps with technical specification and configuration workflows often found in CPQ/product configurator contexts for complex engineered products. | 0.0 | 0 | - | - | - | - | - | - |
Dextara CPQSalesforce-native CPQ for complex product configuration and pricing. | 0.0 | 0 | - | - | - | - | - | - |
DynaMakerOnline parametric CAD configurators for mass customization. | 0.0 | 0 | - | - | - | - | - | - |
Easy+Flexible platform for fleet procurement and configuration. | 0.0 | 0 | - | - | - | - | - | - |
encoway CPQLeading CPQ solution for product configuration, price calculation, and quotation preparation. | 0.0 | 0 | - | - | - | - | - | - |
Expivi3D product preview/configurator for browser-based product visualization and sales. | 0.0 | 0 | - | - | - | - | - | - |
Fenêtre sur MesureThe product is a configurator for windows on construction sites, handling measurements to material ordering, which aligns with product configurator/CPQ software for made-to-order building products. | 0.0 | 0 | - | - | - | - | - | - |
FenzonConfigurator for windows, front doors and shadings. | 0.0 | 0 | - | - | - | - | - | - |
FIE Car ConfiguratorCar configurator for managing company car policies and fleet procurement at international level. | 0.0 | 0 | - | - | - | - | - | - |
FlexileFlexile is a CPQ platform for configuring and quoting products. | 0.0 | 0 | - | - | - | - | - | - |
IdeaRoom3D product configurators for sheds, pergolas, buildings, and RVs with sales analytics. | 0.0 | 0 | - | - | - | - | - | - |
INKAS CPQ+Product configurator/CPQ providing customized configuration solutions. | 0.0 | 0 | - | - | - | - | - | - |
InstaQuoteVARStreet sales quoting software for IT/VAR resellers automating quote creation. | 0.0 | 0 | - | - | - | - | - | - |
Intelliquip ConfiguratorProduct configurator that builds products, price sheets and arrangement drawings. | 0.0 | 0 | - | - | - | - | - | - |
K3-KonfiguratorConfigurator enabling guided customer journeys from click to order. | 0.0 | 0 | - | - | - | - | - | - |
KlaroCPQKlaroCPQ lets sales create complex configured quotes quickly. | 0.0 | 0 | - | - | - | - | - | - |
Konfigear3D product configurator software for visualizing and customizing products. | 0.0 | 0 | - | - | - | - | - | - |
LogikalLogikal is a configurator/quoting tool for windows, doors, and curtain walls. | 0.0 | 0 | - | - | - | - | - | - |
MateriaAll-in-one sales automation combining CPQ, PIM, and AI for manufacturing. | 0.0 | 0 | - | - | - | - | - | - |
MercuraCPQ platform for SMEs with configurations, pricing, and CRM/ERP integration. | 0.0 | 0 | - | - | - | - | - | - |
Pergola ConfiguratorProduct configurator for designing, customizing, and quoting pergolas and verandas. | 0.0 | 0 | - | - | - | - | - | - |
Projet137Configurator for industrial equipment manufacturers to streamline sales and quote generation. | 0.0 | 0 | - | - | - | - | - | - |
PSQuoteSalesforce-native quoting of professional services with roles, rates, schedules. | 0.0 | 0 | - | - | - | - | - | - |
QLM CostingSourcing/supplier management and customer quoting for value-add distributors. | 0.0 | 0 | - | - | - | - | - | - |
QuotejamB2B quoting with product catalog, approvals, and customer portal. | 0.0 | 0 | - | - | - | - | - | - |
QuotomateAutomates aviation spare parts quote requests and pricing across marketplaces. | 0.0 | 0 | - | - | - | - | - | - |
Railing DesignerCustomized railing design configurator with 2D/3D, instant estimates, and parts lists. | 0.0 | 0 | - | - | - | - | - | - |
Repcon ConfiguratorConfigurator for custom quotes, manufacturing BOMs, routes, and drawings for complex products. | 0.0 | 0 | - | - | - | - | - | - |
RevalizeRevalize Configure One Cloud is a CPQ/product configurator for manufacturers. | 0.0 | 0 | - | - | - | - | - | - |
RuleDesignerPlatform for product configuration and lifecycle management. | 0.0 | 0 | - | - | - | - | - | - |
SalesDoc ArchitectConfigures and prices solutions and produces proposals, SOWs, and RFP responses. | 0.0 | 0 | - | - | - | - | - | - |
SalesRunQuoting solution turning agreements into engineering-grade sales orders for ERP. | 0.0 | 0 | - | - | - | - | - | - |
Salsita 3D ConfiguratorSalsita 3D Configurator helps companies sell complex modular products via a visual configurator. | 0.0 | 0 | - | - | - | - | - | - |
SHOWin3DCodeless multidevice solution for engaging audiences with interactive 3D product content. | 0.0 | 0 | - | - | - | - | - | - |
Smart CustomizerProduct customization platform for configuring and pricing products. | 0.0 | 0 | - | - | - | - | - | - |
Soft Tech V6Soft Tech V6 is software for window and door manufacturers, typically configurator/quoting focused. | 0.0 | 0 | - | - | - | - | - | - |
TailoorAI-enabled 3D platform for visualizing and selling customized products. | 0.0 | 0 | - | - | - | - | - | - |
TwikBotCloud platform for complex product configuration with 3D visualization, logic, and pricing. | 0.0 | 0 | - | - | - | - | - | - |
VARStreet CPQCPQ solution for VARs to automate pricing and generate quotes. | 0.0 | 0 | - | - | - | - | - | - |
Vast Edge CPQAI-powered CPQ for configuration, pricing, and accurate quotes. | 0.0 | 0 | - | - | - | - | - | - |
VCPowerPackCPQ engine and product configurator for complex SAP ERP/S/4HANA product configurations. | 0.0 | 0 | - | - | - | - | - | - |
VelesSales software managing lifecycle from conversation to contract optimized for revops. | 0.0 | 0 | - | - | - | - | - | - |
Visual CPQCPQ for Salesforce with 3D visualization, rule-based configuration, and quote generation. | 0.0 | 0 | - | - | - | - | - | - |
VividWorksVividWorks is a 3D product configurator for B2B and B2C sales of complex/modular products. | 0.0 | 0 | - | - | - | - | - | - |
vPersonalizevPersonalize is a 3D apparel configurator for print-on-demand customization. | 0.0 | 0 | - | - | - | - | - | - |
Windowmaker ExpressProduct configuration solution for window/door manufacturers managing designs, features, and quotations. | 0.0 | 0 | - | - | - | - | - | - |
XfiguratorProduct configurator for SMB manufacturers providing fast dealer quotes. | 0.0 | 0 | - | - | - | - | - | - |
ZILEXEngineer-to-order software for configuring, comparing, and ordering custom products. | 0.0 | 0 | - | - | - | - | - | - |
Zomentum GrowQuoting module focused on tailoring accurate, professional quotes for prospects (MSP CPQ). | 0.0 | 0 | - | - | - | - | - | - |
