Rating
4.6
114 reviews
Categories
8
Elevate your data collection with our survey software—a comprehensive solution designed for organisations requiring advanced features, robust security, and seamless collaboration. Create customised, branded surveys that resonate with your audience, utilising a wide array of question types and logic to gather precise insights. Distribute surveys across multiple channels, including email, SMS, and web embeds, ensuring maximum reach and engagement. Analyse responses in real-time with dynamic dashboards, enabling you to monitor key performance indicators (KPIs) and make informed decisions swiftly. SmartSurvey's platform integrates effortlessly with your existing systems through Native Integrations, APIs and webhooks, streamlining workflows . With UK-based data storage, GDPR compliance, and certifications like ISO 27001 and Cyber Essentials Plus, your data's security and privacy are assured.
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(114 reviews)
Pros: I like that it’s flexible for any kind of survey needs and the language translation helps include more people.
Cons: You’ve always got to check the previews though, ’cause sometimes the template might not match the one you edited or were aiming for.
Nick N. · Owner · Textiles · July 29, 2025
The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this.
Pros: Looks professional for users. .
Cons: Support is totally impersonal .
Gill H. · Marketing and Fundraising · Non-Profit Organization Management · July 23, 2025
I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.
Pros:
Domain confidence 98%
Cons: It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved
Trevor H. · Product Trainer · Electrical/Electronic Manufacturing · May 29, 2025
Brilliant, known them a long time, highly recommend (though prefer you use me to get the best out of it! : O )
Pros: its flexibility and professional, great for all types of services and research purposes
Cons: Unsure of roadmap which would be great and generally knowing some top tips etc
Sharon K. · Employee Engagement Consultant · Market Research · October 23, 2024
An enjoyable platform to use, that can quickly become addictive. Results are professional and impressive.
Pros: Easy to use. Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses.
Cons: The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework.
Paul B. · Business Analyst · Government Administration · October 11, 2024
I have only recently found Smart Survey, and I have to say I'm very impressed. My support ticket was resolved very quickly, particularly important to me at the moment as I want to make the most of my 14 day trial period. I had a couple of questions regarding monthly billing, so I phoned. All of my concerns were answered very clearly by [sensitive content hidden]. When the time comes for the live survey I'm planning I will definitely use Smart Survey it beats Survey Monkey by miles. Thank you
Pros: Feature rich, reasonable costs, the ability to pay by month rather than having to take out a 12 month subscription
Cons: Found it difficult to navigate between some of the setup options, but I'm sure this will ease as I use it more
David P. · Webmaster · Non-Profit Organization Management · September 28, 2024
Estou gostando, uso com frequência para realizar minhas pesquisas.
Pros: Funcionalidade, recursos, relatórios e agilidade.
Cons: Administrar e realizar pesquisas de satisfação on line pelo celular.
Carlos A. · Sócio Gerente · Human Resources · July 26, 2024
Pros: Easy to use, lots of customisation, strong reporting features and fab customer service. Really easy to use product and good value for money.
Cons: There is no real downfall to the software, we just need help with API's and plug ins from other departments, and it does not have a ' web page / engagement page' but we can embed these into existing websites.
Katie N. · Principal Business Intelligence Officer · Government Administration · July 26, 2024
I've been using the system for over four years. We started out with a basic account that did everything we needed at the time. It is so easy to use and adaptable that we've extended our usage and tools and now use SmartSurvey for all documents that we ask our clients to complete. We can analyse responses and create reports without effort.
Pros: We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations. The support is exceptional. Whenever I've had an issue or needed support the team have gone well beyond expectations.
Cons: There is really nothing I would change. It even has a quick learning curve so even less obvious features are mastered first time.
Nicole Y. · Administrator · Individual & Family Services · July 26, 2024
Pros: Offers detailed survey functionalities and data insights Can detect cheating
Cons: Would probably add more design features.
Maria Z. · CEO · E-Learning · July 6, 2024
Pros: How easy it is to use! Very good navigation
Cons: It is a little limited on the things that your able to do.
Ruxshin A. · Inspector · Hospital & Health Care · June 21, 2024
Overall, my experience with SmartSurvey has been positive. The platform's user-friendly interface allowed for easy survey creation and distribution. Responsive customer support was helpful as well.
Pros: I liked SmartSurvey's user-friendly interface, extensive customization options, and detailed analytics. Customer service is also very impressive!
Cons: Some advanced features are complex and require a learning curve.
Meda J. · Team support administrator · Government Administration · June 14, 2024
Pros: It makes me feel happy when I use it online
Cons: Nothing it is very important to use it i don't think about it is least important
Abdurauf I. · Confirmation offer · Education Management · January 13, 2024
Pros: The best application for tracking customer satisfaction & engagement.
Cons: We did not found any least option for this app.
Belal U. · Sr. Executive · Apparel & Fashion · December 17, 2023
Pros: Easy to use and good value for money. Easy to set up and send a simple survey.
Cons: Some features are fairly basic but it's good for the price point.
Oliver E. · Market Research Manager · Financial Services · October 27, 2023
Overall, this is a fantastic program. I really enjoyed using it!!
Pros: I love it's simplicity, and easy to use features, while still having enough detail to perform complex tasks. It has great options, and even with upgrading to the Professional Option, which can be kind of expensive, it delivers incredibly impressive results.
Cons: One of the most negative things about it are some of the free features that require upgrading to the Professional version. Upgrading can be kind of expensive, specially compared to some other versions that have some of the same features for free.
Joshua F. · File Clerk/ Receptionist/Office Services · Legal Services · July 6, 2023
Overall, the SmartSurvey app has been very useful in rolling out surveys, collecting data for research and development and automating the survey forms.
Pros: SmartSurvey is a very good application to rollout surveys, automate the forms, data collection and market research. Not just these, it has excellent reporting capabilities which helps to extract a meaningful information out of the data collected. The tool is very easy to use and can be customized as per our requirements. It allows to add queries of all types and has various options like drop down, radio buttons, logic creation capabilities, etc. Overall, I find it a fantastic application to conduct online surveys.
Cons: The forms have very minimal options to customize the look and feel of the forms. Also, the free basic version has very less features which lets the users to upgrade mandatorily.
Anonymous User · Technology Consultant · Information Technology and Services · April 29, 2023
the real benefit for the software are it saves my time and it helped me do my survey accurately
Pros: user friendly software helps my survey more interesting
Cons: every aspect of the software worked well with me
jamie k. · Monitoring & Evaluation Officer · Non-Profit Organization Management · March 21, 2023
I have used smart survey to create questionnaire for my university research module feedback collection. I found this software as an easy and quick way to collect responses.
Pros: There are plenty of structures and templates that I can choose from and can customize contents into the surveys. I get triggered once responses are completed. I love the pre selected answers where users do not have to respond to those questions.
Cons: I think analytical features could improve and I hope there will be more updates in the near future.
hasini w. · Software Engineer · Computer Software · February 12, 2023
Good
Pros: Easy to get customer feedback since it wont make the customer to type everything and only choose options as per their experiences
Cons: None as such, all the options currently are very good and useful
Balasubramanya y. · Customer support executive · Health, Wellness and Fitness · October 27, 2022
Create tool to create regular member surveys to find out their satisfaction, market research to find out if there’s any other services we can provide
Pros: Really easy to create a good customer survey and collate the results to analyse
Cons: There isn’t anything negative I can think of
Clare W. · Director · Health, Wellness and Fitness · June 21, 2022
Customer feedback on products.
Pros: Simple yet great application with exceptional ease of use and cost friendly. Results are available as soon as the survey is complete. User Interface is amazing and a piece of art. Customization in picking up the pattern is the best feature, you can customize your survey as per need, could be a ranking based survey or question answer based, or can get simple feedback. There are multiple themes available which lessen the work load. It is an amazing software.
Cons: Nothing much to add here, it meets all the needs.
Anonymous User · Business & Quality Assurance Analyst · Information Technology and Services · August 26, 2021
I highly recommend this product, the software itself is great, easy to use and gives a great survey experience. The customer service team have been absolutely great, responsive, helpful and more than happy to assist in any way they can. Well done Smart Survey! I have widely shared within our Trust what a great product this is.
Pros: I cannot praise this product enough, the simplicity, the detailed and complex features and options and the finished product, absolutely fantastic
Cons: I honestly can't really fault this system, the only thing I would say is that 7 days may just be a little short for the trial - 14 days would be better.
Elaine W. · Operational Support Manager · Hospital & Health Care · April 6, 2021
My overall experience was very good.
Pros: It is easier to use and tutorials on how to use the survey are provided which in my view are very very adequate. I did not encounter any problem.
Cons: To do one particular function it used to prompt me to upgrade my membership which in my view proved costly for me.
Able M. · Head Human Resource & Administration · Government Administration · October 12, 2020
Positive
Pros: The tool is very intuitive and easy to use. It has multiple functionalities, such as the ability to send via multiple methods and the integration with Salesforce. I also like the ability to create different tracking links for various target groups. The company staff are also very responsive, knowledgeable and helpful.
Cons: Perhaps the graphical displays of the results could be nicer
Chitua K. · Chief of Staff · Banking · October 9, 2020
| Market Research | 1 | 24 | - |
| Form Builder | 2 | 21 | - |
| Customer Satisfaction | 2 | 25 | Shortlist |
| Forms Automation | 2 | 43 | - |
| Survey | 2 | 50 | - |
| Customer Experience | 3 | 13 | - |
| Employee Engagement | 3 | 27 | - |