Rating
4.6
272 reviews
Starting price
$69
Flat Rate
Categories
10
Founded
2012
Employees
26
Pointerpro is a software platform to create online branded surveys that automatically generate personalized reports. Discover why consultants and companies like Capgemini, EDF, and Bare International automate the delivery of personalized advice with Pointerpro. Whether the goal is to scale your business, generate leads, or save time through automation, Pointerpro makes things easier for you. We integrate with all your favorite apps and send collected data wherever you want. Book your demo today!
Ad spend / mo
$0
0 paid keywords
Paid visits / mo
0
Organic keywords
4,444
Organic visits / mo
4,648
SEMrush reports no paid spend for this domain, but Google confirms 38 ad creatives- a paid channel SEMrush's panel misses.
Creatives run
38
as Objective7
Active now
8
last 14 days
Advertising since
Oct 2023
2.5+ yrs running
Last seen
yesterday
still active
The shared messaging across Assessment, Exam & Quiz Platform advertisers - the validated angles to copy. See the niche →
(272 reviews)
This only needs one word (but I have to write a minimum of 100 characters to satisfy the system): Exceptional
Pros: I am a long-time user of Pointerpro and consider it to be an excellent tool. In my view, it is the top tool in the market for (a) building great online questionnaires. surveys, tools, and then (b) producing fantastic customized PDF output. Technically: I love the look (and overall UI) of what Pointerpro creates and I love how well it works across devices. Support: All the staff at Pointerpro are just delightful. So professional and so helpful. Solid tool run by professional people. The kind of company I like to have on my side.
Cons: It's a complex tool, but that said, it has be really: building decent, multi-branch surveys with scoring systems behind them *is* a complex endeavour! If you start off by accepting that it'll take you a while to get up the learning curve, you'll be fine. One improvement I would welcome would be better page-break control (within the output PDF) when inserting customised output from surveys.
Chris D. · Managing Director · Information Technology and Services · May 18, 2026
Pointerpro has been so user friendly and it's been great to have one platform for all of our survey and assessment needs!
Pros: Pointerpro is great for all of the features it provides--way more than other survey-like platforms we've used.
Cons:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Assessment | 1 | 15 | Shortlist |
Domain confidence 99%
Anna K. · Director of Strategy and Communications · Non-Profit Organization Management · April 7, 2026
Overall, my experience with Pointerpro has been very positive. It’s a robust tool for anyone using personality‑based assessments (DISC‑style, Big Five‑style, or custom models) who wants branded, automated reports without heavy technical support. For our programs, it has streamlined assessment delivery and feedback, improved consistency, and enhanced how participants perceive the value of the insights they receive.
Pros: I liked that Pointerpro makes it easy to create branded personality‑style surveys and automatically generate personalised feedback reports without manual scoring. The platform is flexible enough to support complex scoring logic behind personality‑type outcomes, and the reports look professional and feel like a natural extension of our own programs. It has saved us significant time while still delivering a high‑quality participant experience.
Cons: The main downside is the learning curve: it takes a bit of time to fully understand how to structure the scoring and outcomes to get exactly the personality‑style results you want. The interface is functional but can feel a little dense at first, so new users might need a short period of experimentation before feeling completely confident in building and testing their surveys.
James W. · CEO · Hospital & Health Care · March 23, 2026
Our experience with Pointerpro has been consistently positive from both a product and support perspective. The platform is easy to use and enables us to deliver high-quality surveys with a polished user experience. On top of that, the customer support has been excellent - responsive, solutions-focused, and genuinely supportive whenever we’ve had questions or needed guidance.
Pros: We love the Pointerpro user interface. The surveys look professional, are easy to build with a variety of question types, and are very intuitive for respondents. Our clients frequently comment on how smooth and user-friendly the experience is.
Cons: There’s nothing we dislike. We’ve been a long-term Pointerpro customer and have been consistently happy with the product. The platform meets our needs well, and the team has always made us feel supported.
Tina C. · CEO · Health, Wellness and Fitness · February 20, 2026
I was alot happier with the support this year. Product is complicated or could potentially just be what we require in our project.
Pros: I have very little knowlege of your product. I have inherited the project and the process/project requirements has been set and continued for the last 4 years. I do not know I how to use and if it can benifit me and the organisation more. Condisering the cost, I would like to create other use cases for the product and services
Cons: This year, the collaberation between PP team and us was better and smother. Timlines were managed better with depper explanations as to what changes were being faced and how they were being resolved.
Sean H. · Head Customer Solutions · Marketing and Advertising · December 18, 2025
Generally good overall experience with assistance from their team. We really would have liked the ability to print off the results in plain format (not in the more expensive report format).
Pros: We used for personality assessments which we developed as well as a tool to help people improve their listening skills, which we did for relcap.academy. It is easy to pick up and use though you do get training which was helpful.
Cons: Our only major issue with it our package did not allow users to print off their results. To have that facility would have cost a lot more.
Paul N. · COO · E-Learning · December 17, 2025
In general, Pointerpro is a great tool that provides the survey and reporting capabilities that other tools do not.
Pros: Really love the onboarding/orientation program when signing up and configuring the account. [sensitive content hidden] was an attentive and extremely knowledgeable account representative, and the support team was great in helping us through some of the tougher challenges in setting up exactly as required. The translation function is also super easy to use!
Cons: The report designer tool has a little bit of a learning curve and feels a little primitive. While the tool does have the ability to modify beyond the basic parameters, it requires advanced technical skill and custom CSS. There are also limited aggregate/group variables available.
Dan J. · COO · Health, Wellness and Fitness · December 12, 2025
Pointerpro has significantly streamlined our processes with its simplicity and speed. The ability to work collaboratively within our department is a major plus. However, enhancing template reusability would further boost efficiency and reduce manual effort. Today we created an inactive campaign which we duplicated
Pros: Departmental usability: Seamlessly integrates within our team’s workflow. User-friendly: Intuitive interface that’s fast and easy to navigate, reducing onboarding time.
Cons: Template optimization: Limited flexibility in reusing or quickly adapting existing templates, or we haven't found the method yet
Seppe V. · Chapter Lead · Financial Services · December 9, 2025
Pros: Its powerful software that allowed me build the exact project i had in mind, which i could not find anywhere else
Cons: It was quite technical and the learning curve a bit steep but the onboarding team was incredibly helpful.
Margot F. · manager · Mental Health Care · December 9, 2025
A powerful and dependable survey platform with standout flexibility. It lets us deliver clear results to customers without forcing an all-or-nothing approach to sharing data. Reporting is one of the best parts of the tool, and it supports a wide range of survey use cases. We plan to keep using it.
Pros: Pointerpro is extremely flexible for survey design and distribution. The dashboard and sharing controls are a big strength, because you can tailor what each customer sees and keep reporting focused on the right insights. Reporting quality is high, and the platform works well for both engagement surveys and other research projects. ReportR is a great add-on for creating professional reports quickly.
Cons: The depth of configuration means there is a lot you can do, so new users may need a bit of time to explore all the features. Once you’ve got your templates in place, it’s straightforward.
Adrian M. · co-founder · Computer Software · December 5, 2025
Pros: Pros: +Flexibility of both their online assessment/survey tool & the personalized PDF report builder. +Onboarding includes multiple sessions with an onboarding expert to help you get your first assessment built.
Cons: Cons: -Using some advanced features required a significant learning curve and/or lots of trial & error. -Payment feature doesn't natively support re-attempts after a customer payment attempt fails, though you can build a workaround using multiple conditional survey questions with a payment prompt. -Use of HTML coding in the PDF report builder would occasionally results in different spacing across sections despite using the same HTML code. -Maximum graphic size is fairly small which required me to split up graphics in some instances in order to appear to be a single high-resolution image. -Font options included many Google standard fonts, though having more font options would have been helpful to better align with my brand.
Brian J. · CEO · E-Learning · September 18, 2025
Pros: Pointerpro has become an essential tool for us. We use it both in marketing—offering a free basic assessment with instant reports—and in consulting, where we map innovation culture within organizations. The platform is very flexible, with powerful options to design questionnaires and create custom formulas.
Cons: Because of the many possibilities, it can sometimes feel a bit complex at first. But once you get the hang of it, the flexibility is exactly what makes the tool so valuable. Luckily, their tech support is fast and very helpful whenever we need a hand.
Pieter D. · Ceo · Management Consulting · August 26, 2025
Been amazing! Great personal customer service.
Pros: Love love love how it has automated my work and my consultancy.
Cons: Design layouts for reports could be improved.
Ivory V. · Corporate Climate Action Lead · Environmental Services · April 9, 2025
Pros: Easy to use platform that has report generation software like no other survey platform. Very helpful staff and support.
Cons: Some features are somewhat dated but told the team is working hard to upgrade this year.
Josh H. · Co-Founder · E-Learning · March 31, 2025
Tremendous. Support team is responsive and they continue to evolve the product
Pros: Ease of use and ability to create multiple assessments for a variety of uses.
Cons: Upgrade to ability to aggregate reports was a bit expensive
Tony F. · Director of Coaching · Management Consulting · March 31, 2025
Overall I would recommend Pointerpro, their customer service has been exceptional.
Pros: Our client user experience is very good - ease of use
Cons: The backend interface is a little bit clunky - navigation could be a little more intuitive
Nathalie V. · Head of Quality and Systems · Education Management · March 26, 2025
Very positive. Anytime we have had any hiccups or needed any help, support is responsive and helpful. They also offer unique or custom solutions if you need something different.
Pros: It's one of the very few platforms that allows for instant creation of custom PDF reports based on the survey. PointerPro also frequently updates their platform with new features so it's always fresh.
Cons: The cost. It gets to be a bit more expensive with multiple users and becomes a considerable investment.
Evan L. · Director of Agency Solutions · Insurance · March 25, 2025
The team at Pointer Pro is nothing less than first-class! They're always there when we need support, and the platform is very user-friendly and professional. They're always looking to improve and help us succeed. That's more than. enough for us. Thanks, Pointer Pro!
Cons: Initially, the customization options for PDF reports were limited and clunky. They've made improvements, and we're pleased with the upgrades. From a design and graphics standpoint, it would be nice to see further improvements, but for the most part we're pleased.
Paul M. · Director of Operations and Communications · Management Consulting · March 24, 2025
Superb. The support is excellent. I really made hard work of it but they were very supportive.
Pros: It's easy to use and I'm rubbish with tech
Cons: Honestly can't think of one. Easy to use, looks good, clients like it.
Michael P. · Director · Information Technology and Services · March 21, 2025
Both our use of the Pointerpro platform and our interactions with the staff that support the system have been extremely positive. I’d recommend the system for anyone looking to professionalise their questionnaires or reports.
Pros: Pointerpro has allowed us to streamline and automate our questionnaires and report generation, saving significant amounts of admin time. This has resulted in us being able to scale our offering in ways that would have previously been impossible.
Cons: As a relatively early adopter of some of the new elements of the platform, such as aggregated reports, there have been some teething issues. However, the team have been very responsive in helping to work around problems in the short term, and releasing updates that fix problems in the longer term.
Michael H. · CEO · Hospital & Health Care · March 20, 2025
Overall, we've been extremely satisfied with the experience provided by Pointerpro and have been a customer for many years.
Pros: Pointerpro offers exceptional feature functionality, making it a valuable tool for our survey needs. We particularly appreciate the ability to add custom fields and formulas, allowing us to generate tailored reports from survey responses. The platform’s branding capabilities enable us to create surveys that align seamlessly with our visual identity. Additionally, its integration options with other tools enhance overall efficiency. Beyond its powerful features, Pointerpro provides excellent customer support whenever needed, ensuring a smooth user experience. We highly recommend it for anyone looking for a versatile and user-friendly survey solution.
Cons: The rich feature functionality means there is a lot to learn when using the tool.
Jamie G. · Consultant · Hospitality · March 20, 2025
Positive. It took a little to learn the program at first.
Pros: Pointer pro is quite easy and intuitive as a tool. Pointer pro has been quite positive for our company usage.
Cons: It's a little expensive especially if you're not using it to generate income.
Brandon J. · COO · Staffing and Recruiting · March 20, 2025
Pointerpro has provided the product we need with excellent and responsive customer service. The team has always been quick to respond with replies to email queries or requests for a meeting.
Pros: Pointerpro allows for the creation of highly personalized surveys and the delivery of customized results reports to participants. The ability to tailor cover pages and adjust the overall look ensures that the final product aligns with our branding. It's the best tool I've so far found for combining both functionality and flexibility in survey reporting.
Cons: Some of the bulleting and numbering formatting features for text in the reports can feel clunky and limiting. Additionally, there is a bit of a learning curve when it comes to programming the system for more complex results calculations. It takes some time to fully understand how to set up these advanced features efficiently.
Lisa M. · Senior Training Advisor · Health, Wellness and Fitness · March 19, 2025
Solid. Their customer support is very responsive and helpful while I was getting used to the interface.
Pros: It's powerful. We have a simple survey with dynamic outputs & a much more robust survey with a custom PDF report. Both work great!
Cons: There are a few quirks of the interface that take getting used to.
Jason W. · CEO · Media Production · March 19, 2025
Very quick response times from the support team at Pointerpro.
Pros: Very professional-looking report outputs which have enhanced our client service offering.
Cons: The structuring of the report question bank took a bit of time to work out.
Tom W. · Finance Director · Financial Services · March 12, 2025
| 2 |
| 6 |
- |
| Forms Automation | 2 | 13 | - |
| Lead Capture | 2 | 15 | Shortlist |
| Lead Generation | 2 | 15 | - |
| Customer Experience | 2 | 17 | - |
| Survey | 2 | 17 | - |
| Reporting | 2 | 21 | Shortlist |
| Performance Management System | 2 | 25 | - |
| Employee Engagement | 2 | 30 | - |
| Training | 2 | 33 | - |