Rating
4.5
348 reviews
Starting price
$100
Per User
Categories
11
Founded
2004
Employees
27000
ServiceNow is a robust help desk and IT service management (ITSM) platform built for enterprise-level organizations and IT teams. It helps support efficiency with automation tools, streamlined ticket management, and a self-service portal. While ServiceNow stands out for advanced automation and regular updates, it can be difficult to set up, is costly, and its interface may feel outdated.
Ad spend / mo
$852K
2,987 paid keywords
Paid visits / mo
115,973
Organic keywords
281,515
Organic visits / mo
844,473
Authority
67
38,248 ref domains
Creatives run
100
as ServiceNow, Inc
Active now
100
last 14 days
Advertising since
Aug 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as ServiceNow - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across IT Service Management (ITSM) Platform advertisers - the validated angles to copy. See the niche →
(348 reviews)
Overall, my experience has been very positive, especially for streamlining business operations. ServiceNow does a great job of bringing everything—IT support, requests, workflows—into one centralized system, which makes tracking and managing tasks much more efficient.
Pros: Its ability to centralize and automate workflows—everything from IT support tickets to HR and operations—making processes faster, more organized, and easier to manage in one platform.
Cons: The biggest downside is the complexity and steep learning curve—it can take time to fully understand and configure. It’s also expensive, and customizing workflows often requires technical expertise or developers, which can slow things down for smaller teams
Melinda W. · Owner · Arts and Crafts · April 30, 2026
Pros: Streamlined method to submit, assign, and manage IT tickets. Allowed for quicker resolution of tickets than with in-house system.
Cons: Some employees report that it was not user-friendly, especially for non-IT professionals. For example, employees were asked if their issue was hardware or software, but some employees did not know how to answer.
Lance C. · Solution Architecht · Oil & Energy · April 27, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Configuration Management Tools | 1 | 3 | - |
| CMDB | 1 | 9 |
Domain confidence 100%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
Get Started with ServiceNow® | CRM System Support That Lasts
Boost productivity and free up agents' time using ServiceNow’s intelligent CRM solutions. See how our customized solutions combine our...
https://www.servicenow.com
ITIL 4 Framework Explained | ServiceNow® Expert Guide
Understand ITIL principles to improve IT operations and drive organizational efficiency. Master ITIL foundations, service management stages, and...
https://www.servicenow.com
ServiceNow® ITIL V4 Guide
Learn ITIL 4 Best Practices — Learn what ITIL is all about, including how it works, 5 elements of ITIL, and more. Learn about the latest version of the IT service management (ITSM) best practice framework. ITSM Simplified.
https://www.servicenow.com
Get Started with ServiceNow® | CRM System Support That Lasts
Learn more about how ServiceNow is modernizing CRM to address real customer needs. See how our customized solutions combine our...
https://www.servicenow.com
ServiceNow® ITIL V4 Guide
Download the Study — Learn what ITIL is all about, including how it works, 5 elements of ITIL, and more. Learn about the latest version of the IT service management (ITSM) best practice framework. ITSM Simplified.
https://www.servicenow.com
Overall, pretty satisfied with service now you get support that you need if ever that there are any issues at the same time if let’s say you need some enhancements it is it is very easy to communicate with them
Pros: No, what I like the most about service now is it actually is robust and offers a lot of features that are customizable based on the business needs
Cons: What I don’t like or like the least about service now is the interface is a bit complicated if you are not that technical especially the CSM or customer service management interface but other than that, everything is cool
Anonymous User · Client Operations Supervisor · Real Estate · April 26, 2026
Effective ticketing tool to support delegation and task management within large teams with complex workflows.
Pros: Supports setting up of complex workflows quite well. Good in integration with other tools like Microsoft Teams, Exchange.
Cons: Best suited for larger organisations. Some teams may require investing additional effort into training for ease of use.
Prachi P. · Senior Manager · Management Consulting · April 23, 2026
Pros: We have been using SN for its product availability and support for installation and any issues we have had.
Cons: The cost of installation and support is higher when compared to similar products in the market. Also, there is an issue with integration of marketplace products with this suite.
Kalpesh M. · Program Manager · Hospital & Health Care · April 20, 2026
Pros: Ability to solve access management issues quickly and efficiently. Product is a centralized repository for all apps
Cons: I would say some functions may be hard to locate exactly which access you are trying to find and gain
Mark C. · Manager, business management · Banking · April 10, 2026
Overall ServiceNow is a good product and puts me in touch with the right people. However the only downside for me is the connectivity issues on occasions.
Pros: ServiceNow puts me in touch with our IT support team usually relatively quickly. It has a very convenient Microsoft Teams plugin.
Cons: Whilst using ServiceNow, I do have connectivity issues occasionally where, I receive messages stating the conversation has timed out.
Tom E. · Senior Frontend Developer · Information Technology and Services · March 29, 2026
My overall experience with ServiceNow has been exceptional. It has seamless features that are very easy to apply so managing our IT has been easy and efficient.
Pros: I like ServiceNow interface. It is very intuitive and easy to use so new user with no technical skills do not struggle to navigate this tool. The customer support team is highly proactive and responsive which is very effective as they respond to queries before we face down-time.
Cons: I have not experienced any challenges with ServiceNow. The tool has served us very great so I do not have any complaints.
Cherif S. · HR Manager · Sports · March 19, 2026
Overall I would say I am pretty happy with it. I loved how it allow easy ticket escalation and allowed collaboration with other departments.
Pros: It has a great user interface that is very easy to manipulate and learn from an end user perspective. It has a ton of customizable options available.
Cons: When extracting from the old existing Remedy platform it was a bit tricky to get it to fully integrate.
Andrew R. · Cyber Security and Compliance · Insurance · February 27, 2026
Pros: The "Single Pane of Glass", Advanced "Agentic AI" (Now Assist), High-Velocity Automation, Scalability and Compliance
Cons: The "Implementation Tax" (Cost & Complexity), Licensing "Shell Games", "Platform Bloat" & Technical Debt, The "Developer Bottleneck"
ville p. · specialist · Computer Networking · February 26, 2026
Very happy and would recommend. Do your research. It’s a very powerful tool. Overall very happy with our current build.
Pros: Easy to use and navigate, plenty of options for changing workflows and easy to administer and configure.
Cons: Would be nice to have more dedicated lines of support. I think with AI this will change a little. Really had to think of cons.
Tyler G. · It operations · Alternative Medicine · January 19, 2026
Pros: Helps to get quick response for IT related problems within the organization. Also has an option to speak to a consultant in the case that the issue cannot be resolved immediately
Cons: If the issued being faced is an internet connectivity one, then it will be extremely difficult to get through to someone .
Musonda K. · Customer service officer · Airlines/Aviation · January 18, 2026
Overall, ServiceNow has been an effective platform that streamlines operations and supports structured Change Management, though it requires thoughtful configuration and ongoing administration.
Pros: ServiceNow provides strong workflow automation, customizable modules, and clear reporting, and its Change Management features make it easy to track, approve, and control changes consistently.
Cons: The platform can be complex to manage, especially in Change Management where configurations can become cumbersome, and it can be expensive to implement and maintain.
Anonymous User · Software Developer and Consultant · Computer Software · December 18, 2025
Pros: le suivi de ticket est convivial pour l'utilisateur, les éléments ajoutés sont aisément consultables
Cons: La gestion des notifications n'est pas la plus simple à configurer, mise en œuvre pouvant être couteuse
Anonymous User · Formateur technique · Professional Training & Coaching · December 11, 2025
Overall, we’ve had a great experience depending on servicenow for our data and organization needs throughout the org.
Pros: ServiceNow helps our company organize, interpret and develop data using dashboards. Their support is great too!
Cons: I think the UX\UI could use some updating, but other than that it has been a pretty solid platform for us.
Anonymous User · Customer Marketing Manager · Information Technology and Services · December 2, 2025
$82
Pros: I would say the level of integration with other tools and the sheer number of features. Comprehensivenes and searchability would be two other words to characterize it.
Cons: At times, especially as a beginner, it may be hard to navigate with all the various levels of a customer ticket--Interactions, Requests, RITMs, SCTasks etc. And then there's the occasional what seems like a bug.
Anonymous User · Knowledge Specialist · Information Technology and Services · November 28, 2025
The user interface was excellent and navigating the softwas was very interesting and user friendly. With all processes very secured
Pros: Great value for money and good customer support which helped with improvement and efficiency of our processes
Cons: Bugs and issues was difficult to resolve as it requires reaching out to customer support all the time
Yewande O. · HR Coordinator · Government Administration · November 23, 2025
I have had an excellent experience with it and I use it quite often in my job capacity in a very large hospital
Pros: It is a convenient fast tool to complete and send whatever it is you may need that the recipient can review and expedite the service that is needed.
Cons: I don’t have any comments on this. I have found it to be an extremely useful tool and I wouldn’t change anything about it
Carole S. · Executive Assistant · Hospital & Health Care · September 20, 2025
ServiceNow is a solid and reliable system that I use daily. It helps organize work, automates many processes, and supports team efficiency. Despite the initial learning curve, it becomes a very convenient tool over time.
Pros: ServiceNow enables fast and transparent management of tickets and workflows. The interface is intuitive, and reporting tools are very useful for daily operations. It also integrates easily with other systems like Salesforce CRM for example
Cons: ServiceNow has a relatively high entry level in my opionion. Setting it up and understanding advanced features takes time and expertise. New users may feel overwhelmed by the number of options and the complexity of the interface.
Norbert K. · Salesforce Analyst · Information Technology and Services · August 21, 2025
Pros: An excellent ticketing product, definitely the most famous, it allows for many integrations, many of which are already ready to use. I believe this is its real strength.
Cons: Not too easy to configure, some settings or features require time and skill, but once completed, it remains truly excellent.
Mattia P. · IT Operations Manager · Food Production · August 1, 2025
All pleasant experience so far. Practically there is no unexpected downtime. The overall look of the application has been set up nicely.
Pros: GUI is user friendly Ability of building dashboards for effective monitoring Ability of inserting customized templates for ticket creation
Cons: Notifications configuration is rather confusing. The explanation of the settings is non existence and hence it is hard to know what you would receive after enabling certain settings.
Song Kean T. · NOC SOC Manager · Telecommunications · July 28, 2025
ServiceNow offers robust ticketing with powerful automation and reporting, though initial setup and customization can be complex.
Pros: Streamlined ticket tracking, customizable workflows, strong automation, and easy integration with ITSM tools.
Cons: UI can feel clunky, steep learning curve, and administrator setup requires a deep platform knowledge.
Justin G. · IT Specialist · Food & Beverages · July 16, 2025
ServiceNow is ideal for mid to large enterprises that need robust IT service management with automation and have a dedicated admin/IT team to manage and optimize the platform.
Pros: Highly configurable workflows tailored to organizational needs. Automates complex processes, reducing manual tickets and repetitive tasks.
Cons: High licensing and implementation costs. Complex learning curve. User Interface can feel heavy without optimisation.
Aditya O. · Software Developer · Computer & Network Security · July 7, 2025
Pretty reliable ticket and issue tracking system and can be very useful in managing all communication. Has easy integration with multiple systems
Pros: Easy and intuitive to use. Workflows are great and easy to setup and manage. Can track communication and history quite well
Cons: Sometimes communication is a bit iffy, and alerts are not sent out in the right chronological order.
Shreyash M. · Manager · Banking · July 4, 2025
It’s a great software for internal IT requests that gives room for tracking, contact list and detailed updates, but the user interface is not up to the level
Pros: The integrations with the organisation’s contact list, the ability to tag upper management and to track progress
Cons: The typing shortcuts usually used in other softwares have different functions that are misleading for example if you type Enter the ticket is submitted while your intension is to start a new sentence
George T. · Operations Manager · Public Safety · July 2, 2025
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| Data Center Management | 1 | 10 | - |
| Cloud Management | 1 | 14 | Shortlist |
| ITSM | 1 | 25 | Shortlist |
| Help Desk | 2 | 1 | Shortlist |
| IT Asset Management | 2 | 4 | Shortlist |
| Application Development | 2 | 7 | - |
| IT Management | 2 | 8 | Shortlist |
| Business Management | 2 | 16 | - |
| Enterprise Resource Planning | 2 | 20 | - |