Rating
4.7
561 reviews
Starting price
$59
Per User
Categories
31
Founded
2013
Employees
130
Funding
27.5M
Series B
Aha! Roadmaps is the complete product management solution. Set your product roadmap based on strategy, resources, and what customers value the most. Score features based on product value to make objective prioritization decisions. Build visual plans to show the timing and scope of critical initiatives, launches, and projects. Create a live dashboard so you can track progress and communicate updates.
Ad spend / mo
$332K
1,677 paid keywords
Paid visits / mo
30,141
Organic keywords
24,199
Organic visits / mo
38,984
Authority
48
12,144 ref domains
Creatives run
100
as Aha! Labs Inc
Active now
100
last 14 days
Advertising since
Oct 2022
3.5+ yrs running
Last seen
today
still active
Running 7 ads on LinkedIn as Aha Media Group - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Product Management & Roadmapping Platform advertisers - the validated angles to copy. See the niche →
(561 reviews)
Pros: It's streamline interface and website made it user friendly and made the process easy and stress free
Cons: There were a couple of bugs that were found, however their tech support helped fix the issue with no aggravation.
Carlie R. · Owner · Arts and Crafts · March 28, 2026
Definitely a good solution for product management with strong focus on collaboration and communication. So far customer support didn't disappoint and always provided swift and good answers/solutions. Overall good value for the money.
Pros: It is a very powerfull solution touching almost every corner of product management. Integrations with engineering tools like Azure DevOps help keeping track with delivery without the need to recreate everything in AHA! again. Ideas portal provide a nice way of customer interaction, same as options to publish roadmaps in dedicated views. The newly introduced AI capabilities help a lot and drive efficiency.
Cons: Public publishing options in presentations feel a bit clumsy and it takes a while to set up a ll necessary templates and themes. Sometimes nesting of items is limited (e.g. rolling up objectives at same level, or creating Epics of Epics).
Klaus Z. · Product Lead AI · Information Technology and Services · February 11, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Flowchart | 1 | 1 | Ad |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| aha | $24.03 | 1 | 30.7% | www.aha.io/software/roadmap-product-management-b |
| gantt chart | $6.01 | 1 | 7.7% | www.aha.io/software/gantt-chart |
| aha idea | $119.34 | 1 | 7.4% | www.aha.io/software/idea-management |
| helium 10 | $58.27 | 2 | 5.0% | www.aha.io/software/ideas/internal-product-feedback |
| roadmap | $13.75 | 1 | 2.9% | www.aha.io/software/roadmap-product-management-b |
| product roadmap | $21.38 | 1 | 1.3% | www.aha.io/software/roadmap-product-management-b |
| gant chart | $6.01 | 1 | 1.3% | www.aha.io/software/gantt-chart |
| aha. | $24.03 | 1 | 1.2% | www.aha.io/software/roadmap-product-management-b |
| roadmaps | $13.75 | 1 | 1.0% | www.aha.io/software/roadmap-product-management-b |
| aha ideas | $119.34 | 1 | 0.8% | www.aha.io/software/idea-management |
| mobbin | $3.74 | 1 | 0.8% | www.aha.io/software/roadmap-product-management-b |
| what is a product roadmap | $8.25 | 1 | 0.8% | www.aha.io/software/roadmap-product-management-b |
| aha roadmap | $138.97 | 1 | 0.8% | www.aha.io/software/roadmap-product-management-b |
| gantt chart template | $3.79 | 1 | 0.6% | www.aha.io/software/gantt-chart |
| roadmapper | $13.75 | 1 | 0.6% | www.aha.io/software/roadmap-product-management-b |
Visual Roadmap Creator
Create Your Perfect Roadmap — Roadmapping Software for Product Managers. Includes Templates and Feature Planning. Build...
https://www.aha.io
Visual Roadmap Creator
Create Your Perfect Roadmap — Build Roadmaps, Set Strategy, and Track Progress - Free for 30 Days. Powerful Roadmapping...
https://www.aha.io
Visual Roadmap Creator
Craft Visual Product Roadmaps — Powerful Roadmapping Software. 75+ Templates. Try the Complete Roadmapping Solution. Build...
https://www.aha.io
Visual Roadmap Creator
Create Your Perfect Roadmap — Build Roadmaps, Set Strategy, and Track Progress - Free for 30 Days. Roadmapping Software for...
https://www.aha.io
Build Roadmaps Faster with AI
Don’t Just Plan — Lead with AI — AI-powered Roadmapping Software. Includes 75+ Templates for Product Managers. Try Free.
https://www.aha.io
Pros: Some pros for Aha! software are great customer support, very helpful and responsive. I also like how you can customize your roadmap just the way you need it.
Cons: Some cons for Aha! software a steep learning curve. It can become overwhelming learning how to customize everything to your needs, and it is one of the more expensive softwares I’ve used.
Brazola M. · Assistant · Computer Networking · January 28, 2026
As a firm we all enjoy our time on Aha! It really does help with project management and convey our ideas while working remotely
Pros: I really enjoy the amount of project collaboration I can integrate on this platform. Aha! make it easy to allow for team collaboration on various mediums, but also makes it easy for all generations to use it.
Cons: It feels a little dated, however this really does help when it comes to integrating all ages to use the platform.
Alex C. · Law Clerk · Legal Services · January 27, 2026
Overall I love using Aha, because as a project manager, I can prepare documentation, that I can customize
Pros: my information is secure and the customer support is great. I can manage projects easily and customize templates.
Cons: I cannot speak to the Collaboration features as I have not had the opportunity to use them as yet. and in as much as it is value for money, I think it could be cheaper
Anonymous User · Administrative Director · Renewables & Environment · January 26, 2026
I was a brand new Product Manager when I first used Aha, and maybe I'm still biased from it being my "first love" of an ideas tracking platform, but I haven't used anything as good as it was in the last 10 years.
Pros: It facilitates every possible option I could think of for idea tracking (both internally and externally), prioritization, roadmapping, integrations with other platforms, and more.
Cons: The natural con of a platform this powerful with this many options is that it can be intimidating to begin setting it up. It's also on the pricier side. However, I'd say that "the juice is worth the squeeze" on both of those cons.
Matt B. · Product Manager · Computer Software · January 13, 2026
Overall, myself and my team have had a great experience with AHA! And plan to continue utilizing it for collecting customer feedback and ideas.
Pros: Aha! Is a centralized place for our company to collect feedback and organize ideas. Having multiple products across our company can result in lots of data and ideas - AHA! Helps us centralize this.
Cons: I think the UI/UX could use some work, but other than that it has been very good in providing what we need.
Anonymous User · Customer Marketing Manager · Information Technology and Services · December 4, 2025
I would say overall good. It's good for what we use it for which is building products used by millions of users.
Pros: I like the level of customization that is possible within the platform, how I can switch to different views and then also see what other team members are working with it allows for great project collaboration. The SSO is also a good feature too.
Cons: The UI seems a bit dated and sometimes within this the features can be a bit misleading. I also found that sometimes to get the best out of the product you need to go through a lot of steps.
Faizan Y. · Product Manager · Leisure, Travel & Tourism · November 25, 2025
Pros: The customer support is quick to respond and really helpful! Even if I'm asking for a feature that doesn't exist yet, there's usually an idea that addresses my inquiry that support will provide. They will also ask for my end goal if it's unclear. This allows them to fully understand my need and provide any available workarounds. Their answers also usually include screenshots of steps that I need to take in order to accomplish my ask. Providing instructions in this way allows me to quickly execute their suggested path forward.
Cons: There are features that are missing or that do exist, but we're just finding out about a few months after go-live that seem like they should have been mentioned during implementation.
Cheri S. · Operations Specialist · Hospital & Health Care · May 15, 2025
Pros: It's a useful software to help organize sprints and provide public displays of roadmaps
Cons: The features can be a little clunky and onerous on the inputting user
Corey G. · Senior Director of Product Management · Information Technology and Services · March 16, 2025
Overall experience is good but I think you have the wrong features behind the Ideas Advanced paywall
Pros: Good APIs Amazing support team Integration with all the right tools
Cons: Portal visibility restrictions behind the Ideas Advanced paywall stops the tool being considered valuable by our clients. They perceive Aha! to be a low quality product and ask us if we would consider moving back to JIRA to manage their product Ideas. There's also the fact that users can share a view with unauthenticated users without realising they are doing that, with all the security concerns that brings.
Dominic G. · Product Lead · Computer Software · February 25, 2025
Pros: We've been using Aha for several years now, and I am constantly amazed at their customer service response. Twice in the last two weeks they have pulled through for me when I was in a bind, and it meant a lot to be able to deliver on the needs of my business colleagues. * They were able to recover some data that had been lost with a misconfigured integration, and it helped my users save face with their customer. * The team added a datapoint to a report so I could use it as a key on another report, and they did this in just TWO DAYS!
Cons: Occasionally, I have issues with slow performance, for example, selecting a report or choosing an option on the screen where there is a lot of data.
Becky W. · Capability Manager · Hospital & Health Care · February 21, 2025
Pros: Aha! makes it super easy to create visual roadmaps to outline critical business milestones in real-time.
Cons: For over three years now, I have not yet come across issues while using Aha!.
Dilak S. · Senior Experience Designer · Design · February 20, 2025
The service Aha has offered us throughout the evaluation period, POC and implementation has been excellent. Their support and knowledge has made this a successful and pleasant experience
Pros: Great tool for product roadmapping, collaboration and linking to strategic goals and initiatives
Cons: The product plans/GTM could be much better, sadly it wasn't mature enough for us to adopt but this would really compliment the solution if this could be addressed
Clare B. · Head of product · Information Technology and Services · February 3, 2025
Pros: It is a good and effective product management tool.
Cons: The reporting module needs to be improved.
Paroon J. · Product Owner · Hospital & Health Care · January 13, 2025
A very light tool that works as intended for requirements management.
Pros: A simple light tool for requirement elicitation and management.
Cons: Any user can enter requirements, comment on requirements and track the progress.
Rakesh T. · Engineer · Mining & Metals · November 27, 2024
Overall my experience with Aha has been excellent. The Aha team has made direct enhancements based on feedback I have provided. I enjoy using their product and working with them
Pros: One place for all product related outputs that can be internal or external
Cons: It can be confusing to find a roadmap once it is made
Megan H. · Product Manager · Hospital & Health Care · November 24, 2024
Pros: Robust visualization toolbox. Highly customizable, with clean and professional design.
Cons: Requires lots of clicks, could benefit from utilizing more suggested shortcuts / machine learning
Jamon H. · Director - Treasury · Industrial Automation · November 24, 2024
Aha is by far one of the best software on the market (if not the best) to manage a product, from small sized products to very large. I'm using the product from many years now, and I was able to build a lot over it. Via customization I can adapt the workflow and the data displayed in a very detailed manner. The integration with DevOps is providing almost everything which is needed, and what is missing I was able to integrate it developing on the API framework of Aha which is very complete.
Pros: The customization options (especially if you have an Enterprise+ plan) and the APIs available make it possible to really do everything. Support is very good, they answer in a good time and the answers are always able to solve the problems.
Cons: Sometimes some APIs could be extended, but they are constantly evolving and usually you can get what you need in a relatively short time.
Nicola R. · Product Manager · Information Technology and Services · November 20, 2024
Pros: As a software developer, I've been following Aha!'s evolution for several years. I've always admired its strategic approach to product development, which was particularly evident in the early days. Its strong focus on product discovery and its seamless integration with tools like JIRA have made it a popular choice for product teams. The platform's ability to quickly generate presentations and reports from project data is a significant advantage. Overall, Aha! is a well-rounded tool that continues to impress me with its thoughtful design and powerful features.
Cons: While Aha! offers a robust suite of features for strategic product management, its pricing can be prohibitive for individual users or smaller teams.
Anonymous User · Software Developer · Computer Software · November 17, 2024
Evaluated Aha and primary competitors, this was an ideal solution for us, with great private portal capability, and staff proxy voting. The support during the trial was exceptional, well beyond that of the others we were evaluating.
Pros: Amazing support with well thought our Ideas portal capability, which was easy to setup and deploy.
Cons: No cons thus far. We imported users, emailed went out and client engaged with assistance.
Steve M. · MD · Computer Software · November 6, 2024
In all my Product roles, Aha! had fit nicely to fill our needs for a software solution that facilitates the traditional software development lifecycle.
Pros: Aha! is quite flexible, allowing organizations to set up the solution to fit the needs of their business. The multitude of different products in their offering provide a complete suite of capabilities that Product Teams can use for product planning, documentation, creating roadmaps, gathering feedback from customers, and much more. Aha!'s Support Team is also very helpful and quick to respond.
Cons: I've been using Aha! in several different companies, and the overall UI/UX could be improved. It comes off as a bit stale, particularly as it relates to roadmaps, which are the most critical stakeholder-facing experiences. Also, with so many customization options, that can introduce complexity and sometimes an awkward experience for new and seasoned users.
Michael T. · Senior Product Operations Manager · Financial Services · October 29, 2024
Pros: The ability to connect strategy with plans and work being done towards business objectives.
Cons: It takes some time to setup and understand but well worth the upfront effort
Anonymous User · Head of IT and Digital Experience · Non-Profit Organization Management · October 7, 2024
Overall, ive used it in multiple different companies, and at different levels. It's a strong system which just works out of the box, the add ons can be frustrating as a lot of the functionality as part of workflow is additional.
Pros: Really easy to get to grips with, with a lot of customisable elements. The idea link up is a great feature.
Cons: There can be a learning curve, and the way in which you manage your portfolio, or view it, may need to change to fit into their model.
Brian Z. · Technical Director · Consumer Goods · October 3, 2024
Pros: Tons of functionality; quick responses from support
Cons: Difficult to learn. Recommend going for Enterprise Plus Plan so you get that Concierge help!
Alex G. · Product Manager · Computer Software · September 10, 2024
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| Business Plan | 1 | 3 | Ad |
| Gantt Chart | 1 | 3 | Ad |
| Product Management | 1 | 3 | AdShortlist |
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| Mind Mapping | 1 | 5 | - |
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| Innovation Management | 1 | 8 | - |
| Application Performance Management | 1 | 9 | - |
| OKR | 1 | 10 | Shortlist |
| Product Roadmap | 1 | 10 | Shortlist |
| Requirements Management | 1 | 10 | - |
| Whiteboard | 1 | 10 | - |
| Application Lifecycle Management | 1 | 11 | - |
| Capacity Planning | 1 | 11 | - |
| Project Planning | 1 | 12 | Ad |
| Collaboration | 1 | 13 | Ad |
| Idea Management | 1 | 15 | Shortlist |
| Scrum | 1 | 16 | Shortlist |
| Business Process Management | 1 | 17 | Ad |
| Kanban Tools | 1 | 18 | - |
| Knowledge Management | 1 | 21 | Shortlist |
| Project Management | 2 | 8 | Ad |
| Document Management | 2 | 9 | - |
| Resource Management | 2 | 12 | - |