Rating
4.1
141 reviews
Categories
16
Founded
1982
Employees
2800
Funding
580K
Seed
ConnectWise Automate, formerly LabTech, is a leading global provider of remote monitoring, management (RMM), and automation software for today's IT service providers. Whether you're an experienced IT managed service provider (MSP) or an hourly rate one-man shop, Automate can help you significantly improve your operational productivity and efficiency by leveraging the power of IT automation. Take your free tour today!
Ad spend / mo
$83K
311 paid keywords
Paid visits / mo
4,016
Organic keywords
29,501
Organic visits / mo
74,903
Authority
48
9,900 ref domains
Creatives run
100
as Connectwise.com, Inc.
Active now
100
last 14 days
Advertising since
Jun 2025
1+ yr running
Last seen
today
still active
The shared messaging across Remote IT Monitoring & Endpoint Management (RMM) advertisers - the validated angles to copy. See the niche →
(141 reviews)
I really liked how it did everything I was used to and because of my change in access over my previous position I could tinker with the automation and create better efficiencies for our clients.
Pros: I like how accessible it is and the ease of use. I went from Datto to CW Automate which was like night and day in a positive way.
Cons: The UX design was very simple and was not as flashy as what I was used to previously I got used to it eventually.
Harrison K. · Help Desk Manager · Information Services · January 5, 2026
Overall, the experience was very positive. Although I initially struggled with the platform, the support was phenomenal, and the onboarding process was a massive help. It greatly improved our network monitoring and, as a result, enhanced our security. It did take some time for the business to upskill and fully utilize the tool effectively.
Pros: It is a very powerful tool; when you are highly skilled in scripting, you can fully leverage the level of access and control it provides. The automation of monitoring and alerting is a major strength, enabling proactive and preventative maintenance rather than reactive support.
Cons: To properly utilize the platform, there is a steep learning curve, making it best suited for businesses that can invest the necessary time and resources. Due to the vast range of customization options, it can be overwhelming initially and may feel as though you are not getting full value for money until the tool has been fully learned and adopted.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Data Center Management | 1 | 17 | - |
| Virtualization | 1 | 18 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| connectwise | $19.12 | 1 | 19.6% | www.connectwise.com/demos |
| cybersecurity software | $17.10 | 1 | 11.7% | www.connectwise.com/platform/risk-assessment |
| autotask | $14.60 | 1 | 3.6% | www.connectwise.com/platform/psa |
| cloud backup solutions | $23.25 | 1 | 3.1% | www.connectwise.com/platform/bcdr/x360recover |
| backup solutions | $25.98 | 1 | 2.8% | www.connectwise.com/platform/bcdr/x360recover |
| connect wise | $19.12 | 1 | 2.6% | www.connectwise.com/demos |
| kaseya vsa | $56.03 | 1 | 2.2% | www.connectwise.com/platform/rmm |
| ms project software | $13.17 | 1 | 2.1% | www.connectwise.com/platform/psa/project-management |
| connectwise rmm | $47.80 | 1 | 1.9% | www.connectwise.com/platform/rmm/demo |
| ninjaone rmm | $37.40 | 1 | 1.8% | www.connectwise.com/compare/ninjaone |
| halopsa | $23.36 | 1 | 1.7% | www.connectwise.com/platform/psa |
| app.ninjarmm | $53.85 | 1 | 1.4% | www.connectwise.com/compare/ninjaone |
| ninja one | $28.39 | 6 | 1.1% | www.connectwise.com/compare/ninjaone |
| connectwise pricing | $60.40 | 1 | 1.1% | www.connectwise.com/pricing |
| server cloud backup | $21.98 | 1 | 1.1% | www.connectwise.com/platform/bcdr/x360recover |
Backup and Disaster Recovery
Backup and Recovery for MSPs — Backup and Recovery Software for Public, Private, And Hybrid Cloud Environments. Consolidate, Simplify, and Expand Your Data Protection With an All-In-One BDR Solution. IT Quoting & More.
https://www.connectwise.com › bdr › trial
The ConnectWise Platform
IT Automation Software — Reduce overhead and costs with ConnectWise's powerful MSP automation platform. Elevate your...
https://www.connectwise.com › products › msp-software
The ConnectWise Platform
IT Automation Software — Maximize efficiency and client satisfaction. Begin your ConnectWise journey today. Elevate your IT service delivery with ConnectWise's comprehensive MSP solutions. Leading IT Software.
https://www.connectwise.com › products › msp-software
ConnectWise RMM™ - Remote Monitoring & Management
Monitor and Manage Every Device Using a Single Solution with Connectwise RMM™.
https://www.connectwise.com
ConnectWise®
The ConnectWise Platform — Get a glimpse into the future of MSPs with a scalable platform built for your business. Join our live demos to ask questions to experts and explore the platform benefits. Leading IT Software.
https://www.connectwise.com
Jake F. · Second line Sysadmin · Supermarkets · December 12, 2025
Pros: User friendly and super customizeable! LOVE LOVE LOVE using this for our trouble ticketing team! So easy to use and customize!
Cons: NOTHING IT is sucha breeze to update and customize that anyone would love this software! A TOTAL MUST HAVE
Lance L. · Project Manager · Internet · October 31, 2025
It's a very powerful system, but from my experience it was buggy. I also had a 3rd party work on it with us and they were having a hard time getting PowerShell commands to work most of the time.
Pros: It's easy to add agents and new companies to the system. It's fast and very responsive to searching and finding agents.
Cons: It does not come with a good set of default commands. It can use some work in that area. Some things were out of date as well.
David E. · CEO · Computer & Network Security · October 27, 2025
Our overall experience with the software was positive, although when ConnectWise came out with their new RMM platform, simply titled 'RMM', we jumped at the chance to swap to a natively web-based RMM solution. ConnectWise Automate has its place in history, and I'm pleased I got to use it for a time.
Pros: ConnectWise Automate is the legacy RMM platform by ConnectWise themselves. The product is highly skilled at implementing automation into your business and driving security with automated scripting. Furthermore, it's integration with ScreenConnect allows for easier remote access to computers for your engineers, should you wish to leverage that. I would say for the features that it offers, it is good value for money. Customer support from ConnectWise has always helped us figure out how to achieve our goals.
Cons: The platform shows its age and its menus are slow and sometimes unresponsive for periods of time. It has a steep learning curve and will likely take one fully dedicated individual or a small team of people slowly learning it before you'll be able to take advantage of the software fully.
Anonymous User · Operations Manager · Information Technology and Services · September 26, 2025
Pros: The platform was robust and encompassing. I didn't feel like it was missing tools. I was also comfortable managing Windows computers.
Cons: While it did have a MacOS installer, I feel that it really came short to being able to support the operating system.
Allen F. · Director of Information Technology Solutions · Computer Software · September 12, 2025
Support is on top of simple questions, but if there is complexity, you may notice a small delay in resolution.
Pros: Its automation saves tons of time and lets us manage devices with ease. Remote monitoring is detailed, and the ScreenConnect integration makes remote support fast and reliable. Inventory tracking is solid. Reports are easy to run and give a clear picture of our hardware and software landscape.
Cons: The interface is clunky and old-school. You’ll need time to learn it before you can use the platform efficiently. As with most RMMs, it plays well with Windows but MAC and Linux are rough.
Anonymous User · Net Admin · Computer & Network Security · July 28, 2025
I love the tool. It's unfortunate that it ceases to work beyond a certain size. If ConnectWise can push similar features into their new RMM , then it would be a good day.
Pros: It's the most flexible solution for RMM's on the market at current state. Great tool if you need to design a custom experience.
Cons: It does not scale well beyond 10000 endpoints and the ConnectWise support and partnership is relatively poor in the industry.
Joshua J. · Sr. Director · Computer & Network Security · June 11, 2025
ConnectWise Automate represents a solution enabling us to automate recurring tasks, streamline our operational efficiency, enhance the management of our clients' endpoints, and, consequently, increase our profitability.
Pros: ConnectWise enables the automation of a broad range of tasks, encompassing software deployment, patch management, the resolution of common incidents, and the execution of tailored scripts. This considerably streamlines workflows.
Cons: I haven't found any weak points or inconveniences to mention in my analysis of this tool.
Morgan E. · Senior Information Technology Manager · Telecommunications · May 13, 2025
My overall experience has been both good and bad. I like Automate because we can do a lot with it. But its often complex and confusing. The one thing ConnectWise has got right though is Screenconnect/Control. Best remote access program I have ever used.
Pros: Automate is incredibly customizable. It allows us to build what we need most of the time.
Cons: The complexity that comes with customization is often very difficult. Want to customize patch management? Good luck.
Nick F. · CTO · Information Technology and Services · April 30, 2025
Automate has made my job easier and would definitely recommend.
Pros: Automate is great for inventory, patching, computer health. Keeping track of patches and computer health is important for my business.
Cons: Sometimes drilling through menus can be hard to find what action you need. Otherwise, Automate works well.
Anonymous User · IT Officer · Banking · March 5, 2025
Pros: From a Finance Perspective the automatic updates to agreement counts is HUGE
Cons: It's a complicated program, I am not an engineer but I do integrate it with PSA environments for agreement updates
Eileen W. · Partner · Information Technology and Services · January 24, 2025
Pros: The remote monitoring and management tools are robust and the automation features save me a lot of time.
Cons: The user interface can be overwhelming at first and it takes some time to get used to all the features.
Javier F. · Partners Responsible · Consumer Electronics · September 20, 2024
Overall, it gets the job done and it's a good product.
Pros: Makes remote sessions with end-user computers and pushing scripts simple.
Cons: The interface is pretty utilitarian and could use an update.
Brian S. · IT Manager · Libraries · September 18, 2024
Pros: Automated tasks, easy remote monitoring, and powerful scripting capabilities make my job easier.
Cons: The user interface can be a bit overwhelming at first, and some features are not very intuitive.
Adrian F. · CTO · Consumer Goods · September 4, 2024
Pros: I love how easy it is to automate tasks and manage devices remotely.
Cons: However, the interface can be overwhelming and takes time to get used to.
Ana Z. · It Administrative · Consumer Electronics · August 29, 2024
Pros: It's a strong suite for Remote Management and helping end users. I can easily assist quickly for them.
Cons: I haven't ran into issues yet. I'm still going through the trial and testing.
Craig S. · Admin · Information Technology and Services · July 29, 2024
I think it has been an average work experience with conect wise, for this reason we lowered the level of work, we believe that it gives us ideas, it gives us a look from outside the company, we like this since it is not always good to get involved alone In solutions from the same company such as those offered by Google, you have to look at new horizons, in the same way the generation of infrastructure has its strengths and being able to monitor development remotely has had good results.
Pros: We like to use this program with the team to be able to do a thorough review of our network and IT environments in general, it is always good to have an external look at our products and in their development it is crucial to be able to obtain good development ideas.
Cons: Security compliance in this sense is due, we believe that we have our own solutions that far exceed the capacity of Conect Wise, in this sense it does it wrong, we have obtained gaps and it is not compatible enough to be linked to another separate security system.
Anonymous User · Senior Software Development Engineer · Internet · April 23, 2024
Great! I am still learning aboout it, but I love it.
Pros: You can have everything in one single place, from tickets, to procurement and billing. Also, there are a lot of integrations available.
Cons: It is hard to deploy and understand how things work if you have not used it before.
Anonymous User · Finance Manager · Information Technology and Services · September 16, 2023
Out of the various Remote Monitoring and Management tools I have used this product seems to get most aspects of RMM tools right. And implementing it to your systems and to your clients can be mainly an easy experience.
Pros: ConnectWise Automate offers a lot of remote support and maintenance options for workstations without needing to interrupt the end-user experience but kicking them off for support.You can administer many tasks like Vulnerability Patching, silently deploying new software, checking the hardware details
Cons: The Desktop tool can be slow at times to load. Needing to clear the local cache to even load past the first splash screen.Navigating the ConnectWise portal to find the latest release to update Automate hasn't been the most seamless experience either.
Guy K. · Cloud Engineer · Information Technology and Services · August 30, 2023
We have a great overall experience using ConnectWise Automate. It has helped us stay a leader in our industry and has made our MSP a better organization. We would highly recommend to any company looking to support remote clients effectively.
Pros: The ticketing with ConnectWise automate and reporting is accurate and helps make business decisions. We are able to keep track of all our issues and then address them with the same software. We like how easy it was to setup and has been a great tool for all of our technicians.
Cons: We did not like how the agents will fail to install certain applications even though they are working on other agents. It's hard to decipher the logs to trouble shoot issues and administrators take some time to learn the program. There is a need for more third party patching options.
Ian B. · Prevent Manager · Information Technology and Services · June 13, 2023
Pros: In terms what function Automate is capable of just about anything you'd want it to do.
Cons: The functions it has all have there own quirks and nothing ever seems to work quite the way you'd want it to. Setup and configuration is daunting.
Shaun G. · Manager, Managed IT · Information Technology and Services · June 1, 2023
It was given as a remote tool and to show how many systems the outsourced IT group could charge us for, but totally unreliable as a tool.
Pros: It was included in the costs of outsourced IT
Cons: It hardly would connect and allow me to work with systems when it was most ciritical
Kim R. · IT Director · Information Services · February 13, 2023
Its a good experience that helps planning and processing management functions
Pros: Navigation and automation of process in use
Cons: Real time sync should be worked on for process management
Ugwu C. · CFa · Computer Software · December 24, 2022
Very good product, probably our most important tool in our stack.
Pros: Very customizable, we create a lot of our own scripts to do custom things for clients.
Cons: Uses MySQL DB, would prefer MS SQL. MySQL can be a beast to manage.
Chris B. · Director of Technology · Information Technology and Services · December 6, 2022
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| Backup | 1 | 19 | - |
| Server Monitoring | 1 | 19 | Shortlist |
| Mobile Device Management | 1 | 20 | - |
| Network Monitoring | 1 | 22 | - |
| Patch Management | 2 | 7 | - |
| IT Service | 2 | 8 | Shortlist |
| Server Management | 2 | 8 | - |
| Computer Security | 2 | 13 | - |
| Network Security | 2 | 13 | - |
| Managed Service Providers (MSP) | 2 | 15 | - |
| Remote Monitoring and Management | 2 | 25 | - |
| IT Ticketing Systems | 2 | 26 | - |
| IT Asset Management | 2 | 31 | - |
| IT Management | 2 | 42 | - |