Rating
4.6
2,561 reviews
Starting price
$15
Flat Rate
Categories
8
Founded
2003
Employees
1000
Funding
360M
Series C
ActiveCampaign helps small businesses automate email campaigns, manage contacts, and personalize outreach across channels. It’s most used by marketing and administrative teams in service-based industries. Its automation depth and segmentation tools are standout features, though some users cite complexity and a steep learning curve. Recent AI-powered updates support faster campaign setup and multilingual targeting.
Ad spend / mo
$452K
788 paid keywords
Paid visits / mo
21,241
Organic keywords
46,565
Organic visits / mo
101,812
Authority
57
66,201 ref domains
Creatives run
100
as MightyHive, INC.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as ActiveCampaign - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Marketing Automation Platform advertisers - the validated angles to copy. See the niche →
(2,561 reviews)
Pros: ActiveCampaign is really such a good email & now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things.
Cons: It's too expensive for newbies and newcomers. Both Email & WhatsApp marketing cost differently and more.
Anonymous User · Blogger · Marketing and Advertising · May 1, 2026
Overall good experience the software is good andneasy to use it gets the job done and makes my life much easier
Pros: Its has much more features now and its still very easy too use i enjoy the new layout and everything
Cons: That some features were removed and so there some things i cant do anymore that i could do in the pat
Joel K. · Head of marketing · Apparel & Fashion · April 12, 2026
It is a good solution for the money but it requires some manual work and the support can be improved.
Pros:
| Category | Page | Rank | Placement |
|---|---|---|---|
| Sales Force Automation | 1 | 8 | Shortlist |
Domain confidence 99%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| email marketing | $30.59 | 2 | 39.6% | www.activecampaign.com/lp/email-marketing |
| email marketing platforms | $32.54 | 1 | 4.1% | www.activecampaign.com/lp/email-marketing |
| marketing and email | $30.59 | 1 | 3.1% | www.activecampaign.com/ |
| activecampaign | $17.11 | 1 | 2.6% | www.activecampaign.com/ |
| active campaign | $17.11 | 1 | 2.6% | www.activecampaign.com/ |
| mailchimp login | $2.13 | 1 | 1.3% | www.activecampaign.com/lp/mailchimp |
| email marketing campaign | $32.34 | 1 | 1.2% | www.activecampaign.com/lp/email-marketing |
| email automation | $23.45 | 1 | 1.1% | www.activecampaign.com/lp/email-marketing |
| email campaigns | $39.29 | 1 | 1.0% | www.activecampaign.com/lp/email-marketing |
| a marketing email | $30.59 | 1 | 0.9% | www.activecampaign.com/lp/email-marketing |
| email promotion service | $23.26 | 1 | 0.9% | www.activecampaign.com/lp/email-marketing |
| email blast | $28.56 | 1 | 0.7% | www.activecampaign.com/lp/email-marketing |
| email deployment | $30.59 | 1 | 0.6% | www.activecampaign.com/ |
| franchise marketing | $17.61 | 1 | 0.5% | www.activecampaign.com/franchise |
| marketing campaign | $9.21 | 1 | 0.5% | www.activecampaign.com/ |
Email Marketing | ActiveCampaign
ActiveCampaign helps you engage, convert, and grow with smart marketing automation. Start a free trial and see how ActiveCampaign can automate...
https://www.activecampaign.com
Marketing automation for any business | ActiveCampaign
ActiveCampaign helps you engage, convert, and grow with smart marketing automation. Start a free trial and see how ActiveCampaign can automate...
https://www.activecampaign.com
Email Marketing | ActiveCampaign
ActiveCampaign helps you engage, convert, and grow with smart marketing automation. Start a...
https://www.activecampaign.com
Email Marketing | ActiveCampaign
Drive better results with ActiveCampaign’s AI-powered automation and email tools. Streamline your marketing and boost sales with autonomous...
https://www.activecampaign.com
Marketing automation for any business | ActiveCampaign
Drive better results with ActiveCampaign’s AI-powered automation and email tools. Streamline your marketing and boost sales with autonomous...
https://www.activecampaign.com
The average B2B buyer moves on in 5 minutes. The average sales team follows up in 42 hours. That gap is where deals go t…
Every time a lead fills out your LinkedIn form and lands in a spreadsheet instead of your CRM, someone else is getting t…
Your open rate isn't just a vanity metric. It's the first signal that your emails are actually reaching people, and that…
Before you write an email, you need to know exactly who you're writing it for. These are the prompts our users ask Act…
Cons: How outdated their UI is and also how is not fully integrated with some major CRMs that you had to do your own integration
Osman F. · Marketing Support Manager · E-Learning · March 27, 2026
As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it.
Pros: Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.
Cons: The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.
Christopher A. · Commercial Director · Glass, Ceramics & Concrete · March 26, 2026
Great, great design, ease of use, albeit it does require some setting up and maintenance, but once it gets going, you'll love it.
Pros: The best tool out there for email marketing by far and without a shadow of any doubt! Go for it and rely on it!
Cons: Pricing must be the most important thing out there, but if it helps us make money, the it's fully justifiable.
Magdalena O. · Admin · Education Management · March 25, 2026
Pros: ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise.
Cons: I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating.
Dan J. · COO · Mental Health Care · March 19, 2026
My Overall experience is very good because of it’s easy E-Mail Marketing Combine with Modern Infrastructure
Pros: The simple Usage, the modern Environment and The Powerful Systems of Modern Marketing and Mailings as now.
Cons: Sometimes activity Campagnehas Problems with Theire Support and they don’t really know what the Customer really Once.
Christian B. · CEO · Marketing and Advertising · March 19, 2026
My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable.
Pros: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface.
Cons: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses.
Cynthia N. · Founder · Marketing and Advertising · March 18, 2026
Ich benutze Active Campaign zum Verfassen von Newslettern mit einem schönen Design, was auch meinen Kundinnen gefällt.
Pros: Die Benutzeroberfläche ist sehr gut strukturiert und die E-Mails werden gut zugestellt. Hilfreich sind die Sendeberichte.
Cons: Nachteile gibt es soweit nicht. Zumindest habe ich noch keine entdeckt. Ich nutze aber auch bei weitem noch nicht alle Funktionen von Active Campaign.
Melanie S. · Tanzlehrerin · Sports · March 16, 2026
It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives.
Pros: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc).
Cons: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch.
Justin C. · Financial Planner · Financial Services · February 20, 2026
The automation is important as a Marketing Coordinator. I use this to nurture leads. It is also effective in contact management but it is extremely expensive.
Pros: The email management capabilities will enable us to divide our attendee lists into different segments based on their interests in particular events, which will guarantee high engagement rates.
Cons: The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value.
Laura W. · Marketing Coordinator · Events Services · February 14, 2026
Ich nutze Active Campaign um Newsletter zu senden und diverse E-Mail Kampagnen aufzusetzen um meine digitalen Produkte zu vertreiben. Hier ist Active Campaign nahezu alternativlos für mich geworden, da kein Wettbewerber diesen Funktionsumfang und diese Schnittstellen (z.B. zu Ablefy) anbietet.
Pros: Es lassen sich immens viele Szenarien abbilden, man kann nicht nur einen normalen Newsletter schreiben sondern durch Automationen, Tags und Listen die Kunden da abholen wo sie sich in ihrer Customer Journey befinden.
Cons: Active Campaign ist definitiv eine Investition, der Preis ist mittlerweile ordentlich und das muss man sich als Start Up leisten können und wollen. Gleichzeitig finde ich die Ladezeiten relativ lang wenn man z.B. von den E-Mails zurück zur Automations Übersicht wechselt etc.
Ani H. · Founder · Health, Wellness and Fitness · February 6, 2026
Nach wie vor für mich das Go-To-Tool bzgl. E-Mail-Marketing. Kein anderes Tool bietet so viele ausgefeilte Möglichkeiten.
Pros: Nach wie vor die Automationen – und zu einem guten Teil der Editor. Es ist einfach ein großes Sammelbecken, das man sich gut organisieren kann, um seine Kontakte gezielt anzusprechen.
Cons: Die neuen KI-Funktionen sind noch sehr generisch. Auch das Preisgefüge ist für einige Nutzer inzwischen sehr teuer geworden.
Frank K. · Berater · Marketing and Advertising · February 3, 2026
Pros: Ein all in one Tool. Es macht Spaß active campaign als CRM zu nutzen, vor allem am Anfang meines Businesses.
Cons: Die Ladegeschwindigkeit der Seite ist oftmals langsam. Es ist schade, dass in Automationen die Seite oftmals lange braucht, um sich vollständig zu aktualisieren.
Heiko S. · Coach · Consumer Services · February 2, 2026
Mi trovo molto bene considerando tutti i fattori in gioco. Tutte le opzioni, l'assistenza e anche il costo mensile, che rimane ancora abbordabile e competitivo
Pros: Quello che mi piace è la semplicità d'utilizzo unita a un gran numero di funzioni. È molto apprezzabile anche l'assistenza, sempre prontamente disponibile
Cons: A volte è lento nel caricare le varie pagine, l'anno scorso per un periodo molto spesso ero bloccato e dava degli errori.
Alessandro D. · CEO · Marketing and Advertising · February 1, 2026
Pros: Die neue Möglichkeit der KI-Auswertung finde ich super. Kampagnen-Analysen lassen sich jetzt leichter erstellen.
Cons: Leider ist es nicht möglich, einzelne Features upzugraden, sondern nur das Gesamtpaket. Manchmal wäre es praktisch, einzelne Funktionen zuzukaufen.
Julia L. · Fitnesstrainerin · Health, Wellness and Fitness · January 31, 2026
Ich arbeite täglich mit Active Campaigne und nutze vor allem die Automationfeatures und bin sehr zufrieden
Pros: Gute Struktur und ich mag die einfache Bedienung des Systems um Automationen aufzusetzen.Der Support ist auch sehr gut
Cons: leider gibt es seit einiger Zeit etwas Ladeschwierigkeiten und es wurde was an den Listen geändert- man muss jetzt leider ein paar Umwege einbauen damit alles noch funktioniert.
Nancy B. · Online Marketing Expert · Marketing and Advertising · January 30, 2026
Ich nutze ActiveCampaign seit mehreren Jahren und bin insgesamt sehr zufrieden mit der Plattform. Besonders positiv hervorheben möchte ich den zuverlässigen und kompetenten Kundensupport. Als erfahrener Marketer kann ich die vielen Funktionen, Automationen und Integrationen sehr gut nutzen und schätze vor allem die hohe Flexibilität des Systems im täglichen Einsatz.
Pros: Die Zustellraten sind bei ActiveCampaign aus meiner Erfahrung heraus außergewöhnlich gut. E-Mails kommen zuverlässig und stabil bei den Empfängern an, was im professionellen E-Mail-Marketing ein entscheidender Faktor ist. Zusätzlich überzeugt mich die technische Zuverlässigkeit der Plattform insgesamt – Workflows, Automationen und Kampagnen laufen stabil und ohne unerwartete Ausfälle.
Cons: Die Benutzeroberfläche ist sehr umfangreich und kann gerade am Anfang etwas überfordernd wirken. ActiveCampaign richtet sich klar an fortgeschrittene Anwender. Man sollte bereits wissen, was man umsetzen möchte und wie Marketing-Automationen grundsätzlich funktionieren, um die richtigen Einstellungen schnell und effizient vornehmen zu können. Für Einsteiger ist das Tool daher nur bedingt geeignet.
Oliver R. · Business Mentor · Marketing and Advertising · January 30, 2026
With thousands of guests every day, our small staff cannot handle all of them manually. The site covers the whole lifecycle of booking to post-stay reviews. It is robust and effective but installation of the logic flows in the beginning consumed a lot of time and patience.
Pros: The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival.
Cons: The learning curve is very steep to my front desk workers who have to periodically update the details of the guests. Our property management system has a slow customer support in solving technical problems with API connections.
Patricia G. · Customer Service Lead · Hospitality · January 21, 2026
Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees.
Pros: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed.
Cons: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable.
Kathryn S. · Owner · Professional Training & Coaching · January 20, 2026
ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market
Pros: ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients
Cons: AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive
Graziana C. · Customer Operations Lead · Retail · January 15, 2026
It is not possible to manually handle a hundreds of deadlines of clients. This system has me taking care of the timeline. It's safe and secure for sensitive candidate data but the initial setup was a nightmare for my non-tech team.
Pros: My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.
Cons: The steep learning curve, it took me several weeks of watching tutorial videos to set up a simple client pipeline. It can be slow in the rare case when you are loading single contact records during busy times.
Brian Y. · Visa Consulting Specialist · Legal Services · January 13, 2026
This software continues to be a great asset to my small company. It has taken away a lot of the problems with our on line marketing.
Pros: Active Campaign is a is a great help to my business. After a short time i found it easy to create and automate all my marketing emails.
Cons: The online help could be a little better and a bit more up to date. Therefore, it can take longer to fully understand the functions of the system.
Russ H. · Director · Computer Software · December 30, 2025
ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner.
Pros: I like the fact that automated workflows assist in ensuring that communication remains consistent without manual follow-ups all the time.
Cons: Certain features take time before they can be learned and then really useful to use. I like all except this one.
Emily R. · Program Coordinator · Religious Institutions · December 30, 2025
ActiveCampaign has assisted me in maintaining follow-ups and service updates. I find it easier as a technical support engineer because I am sure that important client emails are not lost.
Pros: I prefer to create basic automation to send service updates and reminders hence the customers feel in control as I work towards correcting technical problems.
Cons: I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.
David M. · Technical Support Engineer · Mechanical or Industrial Engineering · December 14, 2025
| 1 |
| 10 |
Shortlist |
| Lead Management | 1 | 10 | Shortlist |
| Email Management | 1 | 11 | - |
| Sales Tracking | 1 | 16 | Shortlist |
| Contact Management | 1 | 18 | Shortlist |
| Email Marketing | 1 | 19 | Shortlist |
| Marketing Automation | 1 | 20 | Shortlist |