CTM

Pros: Very user friendly and even better customer support. They help you get everything setup the way it should be.

Cons: I had some integration challenges with some platforms like Microsoft Bing paid ads but that could be due to Microsoft so not sure.

Pros: analytics and tracking capabilities. The software provides a friendly interface that is easy to navigate and find the useful metrics.

Cons: The cost of the usage is a little complicated; sometimes the price jumps. It's hard to narrow down the exact cost.

Pros: I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical

Cons: Two face identification, when i log back in every time ask to send text to my cella bit annoying that part

Pros: I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number.

Cons: The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.

Pros: CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience.

Cons: There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate.

Pros: CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses.

Cons: Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability.

Pros: I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work.

Cons: Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around.

Pros: Very responsive and careful to listen and address issues related directly to our product and goals. The team is pleasant, timely and from my perspective, subject matter experts in their given domains.

Cons: In my experience, I've had a really pleasant experience so there's not much I can report as a negative.

Pros: CTM is a robust call platform, where it's complexity can almost be harmful if you aren't sure of what you are doing. I love that it integrates fully with Salesforce as well as Google Looker. I have spent some time learning the system and love being able to create my own reports, as well as call queues, IVRs, and automations. The AI insights and transcripts are extremely helpful to monitor calls at a glance.

Cons: CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). I have found the CTM team to be responsive, though, and we have worked through the bulk of my issues. CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the system is so complex, it is easy to create logic that causes more issues down the road than intended. One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who.

Pros: - Accuracy of Call Sources for quality assurance - Ability to listen to calls - Easy to learn - Helpful support & support team expertise - Affordable pricing packages - Easy integration & source tracking to Google Analytics & Google tag

Cons: N/A - I have not experienced any negative features or aspects of CallTrackingMetrics. The program has only been a positive experience for me.

Pros: I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system.

Cons: Some settings take some digging and trial and error before getting them configured properly. However, this can be overcome with a bit of trial and error.

Pros: Almost every aspect is customizable for the organization now, and in the future. The pricing is competitive and fair. The customer support/tech support is fast to respond and thorough. Almost all features one can think of are available, or can be available if needed. Quick to adopt AI implementation and all new technology advances.

Cons: Minor temporary outages with upstream providers which causes significant impact to operations at times. A minimum minute commit could make it hard for seasonal businesses.

Pros: CTM has enable us to give our agents multiple phone numbers at once to help streamline our ability to make calls nationwide.

Cons: The AI capabilities were not sufficient for our needs as of yet, but as advances come in the AI field, we may be able to revisit CTM's AI tools.

Pros: Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen. Tech support and on boarding have been. 5 out of 5 so far. While the platform is vast and somewhat complicated - the capabilities are worth it.

Cons: Its complicated! Took several days to get our 5 person team up and going. Also, there is lots of testing that is necessary. A flow chart of how calls behave would be appreciated. Also, the cost, while it is not cheap we hope to see an increase in revenue.

Pros: It is a pretty robust app to manage and track the calls from different numbers. It gives you all the information you need and it`s easy to navigate once you set your agents.

Cons: Setting the agents and making sure it works properly it`s a little challenge, but the support is good, so it works at the end.

Pros: Most grateful for their excellent customer service and account management. Whenever we have questions or run into trouble, they are responsive and very helpful.

Cons: The learning curve can be challenging, especially if you don't have experience with call tracking platforms.

Pros: Speed of the platform, Ease of use, Ease of Training new clients & Onboarding existing ones. Setup for digital marketing doesn't get much easier than this- and if it is, it's a worse experience! Please see Service Titan Marketing Pro if you want to know what pain is.

Cons: Agency accounts cannot have multiple sub accounts open and reporting at once. As a self-proclaimed power user I do wish I could grab more data at once, but this is probably a "me problem".

Pros: [sensitive content hidden] made us feel supported by responding quickly and following through until everything worked smoothly.

Cons: Issue was somewhat complex and took a while to problem solve/go through process of elimination but that was a necessary step in the process

Pros: CTM is a fairly simple yet robust solution for our messaging and texting use cases. CTM offers many options to fulfil whatever issues you may have.

Cons: I was behind on my own understanding of how a security feature worked, however, my issue was quickly resolved by tech support and now I have a greater understanding of how to navigate.

Pros: Ability to track calls for sales teams to better understand sales close rates, and attribution for marketing teams to better understand marketing campaign efforts

Cons: You cant filter calls by campaign medium. This would be really helpful when trying to understand how many calls came from a particular marketing campaign.

Pros: I appreciate the flexibility to build out exactly what our organization needs. The team is always supportive and willing to help in any way they can. The AI feature is an excellent tool for gathering customer sentiment and feedback.

Cons: This may have been influenced by the way our organization is structured, but at times it felt like certain requests for CTM or the AI function came with additional costs. While the CTM team was supportive and did their best to assist us, the buildout of projects could be lengthy at times

Pros: It is by far the holy grail of performance marketing. I use them for all of our (500) clients. Super stable.

Cons: Nothing, sorry, but when something does not work they fix it quick. I have nothing bad to write. Go for it!