Rating
4.5
173 reviews
Starting price
$55
Usage Based
Categories
6
Founded
2011
Employees
340
Funding
151.8M
Private Equity
CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 225,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.
Ad spend / mo
$25K
31 paid keywords
Paid visits / mo
2,502
Organic keywords
13,715
Organic visits / mo
41,913
Authority
46
8,098 ref domains
Creatives run
100
as Callrail, Inc.
Active now
43
last 14 days
Advertising since
Nov 2023
2.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as CallRail - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Call Tracking & Voice Marketing Analytics advertisers - the validated angles to copy. See the niche →
(173 reviews)
Pros: What I like most about CallRail is how it ties calls and SMS directly to marketing results. The call management tools, recordings, and quality tracking make it easy to improve performance while knowing exactly which campaigns drive real leads.
Cons: What I liked least about CallRail is that pricing model. For smaller teams, the cost can scale faster than expected if you’re running multiple campaigns.
Christine C. · Administrator · Arts and Crafts · February 24, 2026
Overall we use it to track our ad-referred calls—Google, Facebook and Bing ads. It’s helped us accurately track it.
Pros: They provide fantastic ad-referred tracking—not only in real time but also if the client calls back later.
Cons: Their subscription plans are ok—could be a tad more affordable. They are a little hard to understand.
Irene B. · Digital Marketing Manager · Financial Services · November 25, 2025
Overall it's a been a positive experience and we have continued to increase our use of CallRail over this last year and expect to increase our usage in the coming year.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Conversation Intelligence | 1 | 9 | - |
| Call Tracking | 1 | 24 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| callrail | $11.51 | 1 | 32.3% | www.callrail.com/pricing |
| elise ai | $5.82 | 1 | 8.9% | www.callrail.com/voice-assist |
| smith ai | $8.92 | 1 | 6.1% | www.callrail.com/voice-assist |
| call rail | $11.51 | 2 | 5.9% | www.callrail.com/pricing |
| just call | $10.44 | 1 | 5.7% | www.callrail.com/voice-assist |
| synthflow | $9.54 | 1 | 5.2% | www.callrail.com/voice-assist |
| smith.ai | $8.92 | 1 | 3.2% | www.callrail.com/voice-assist |
| ai call | $4.61 | 2 | 0.4% | www.callrail.com/voice-assist |
| calrail | $11.51 | 2 | 0.2% | www.callrail.com/pricing |
| callrial | $11.51 | 2 | 0.2% | www.callrail.com/pricing |
| callrain | $11.51 | 1 | 0.1% | www.callrail.com/pricing |
| callra | $11.51 | 1 | 0.0% | www.callrail.com/pricing |
| calleail | $11.51 | 1 | 0.0% | www.callrail.com/pricing |
| callrai | $11.51 | 2 | 0.0% | www.callrail.com/pricing |
| synthflowai | $9.79 | 4 | 0.0% | www.callrail.com/voice-assist |
CallRail Call Tracking Hub
Call & Form Analytics Tool — Powerful platform to track calls, forms, and chats — know exactly where leads come from. Track sources, record calls, measure ROI — turn every interaction into data-driven growth.
https://www.callrail.com
CallRail
Official CallRail™ Platform — Tracking and analytics for phone calls and web forms. Beyond simple calls. Smart attribution logic that connects every lead to its source. Form Tracking Integrated.
https://www.callrail.com
Call Tracking Made Easy - Marketing Call Tracking
Get AI Powered Insights From Every Customer Call And Lead. Track Calls And Attribute Leads Across All Marketing Channels. Home Services. Healthcare. Automotive. Financial Services.
https://www.callrail.com
CallRail
Official CallRail™ Platform — Tracking and analytics for phone calls and web forms. Orchestrate your lead tracking and optimize every marketing dollar spent. Form Tracking Integrated. 24/7 Expert...
https://www.callrail.com
Free 14-Day Switch Trial | 24/7 AI Call Answering
Switch to CallRail® Voice Assist—self-training AI that actually converts missed calls. Ready to...
https://www.callrail.com
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0.104% of calls to small businesses originate from AI Search. Mobile traffic looked like a rounding error, too, in the m…
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Small businesses and agencies figured something out that a lot of enterprise teams still miss: If you’re tracking clic…
Learn how top firms improve speed-to-lead to respond faster, prioritize high-intent prospects, and convert more clients …
Pros: CallRail gave us a tremendous leg up in lead attribution and provides a great return of value for the cost of this software. It's helped our clients optimize landing pages and their sales funnels.
Cons: Teaching other team members and sharing account access has been a little difficult, also generating reports can be challenging.
David V. · Lead Developer · Information Technology and Services · November 15, 2025
I used CallRail for many years before my call center outgrew what they offered. That being said, I would absolutely recommend CallRail to a smaller center that isn't looking for a call platform so big that it can be cumbersome. CallRail was simplistic, cost effective, and had many perks that other smaller platforms did not do as well at (think phone trees/IVR customization, marketing number pools, high level reporting)
Pros: I loved CallRail's simplicity. While it may not have all the bells and whistles of a major platform, it's simplicity allows it to be the perfect option for an entry level business needing a solid call platform.
Cons: My disclaimer is that I haven't used CallRail in over a year, but when I did use them, they had limited reporting options. One key insight I needed was into individual rep performance, which CallRail did not provide.
Sean M. · Director of Admissions · Hospital & Health Care · November 13, 2025
It's an overall, extremely positive experience. Very easy to use, understand, and create numbers where needed.
Pros: It's super easy to create, manage, and utilize hundreds of call tracking numbers at once.
Cons: Having to pay for things like 1-800 numbers, or entire country numbers.
Noah N. · Marketing Manager · Construction · March 10, 2025
very highly recommended and is a staple to our company and our clients
Pros: Helps tremendously to track leads and create unique phone numbers for each campaign
Cons: It can't capture everything, but it is not necessarily a direct fault of this system
Ashley R. · SEO · Marketing and Advertising · December 18, 2024
User friendly, competitive costs, rarely ever fails.
Pros: The interface is very user friendly and easy to learn.
Cons: It lacks integrations and automations compatible with other platforms, and the variety of Tracking Numbers to purchase is very limited.
Armando A. · Head of Product Development · Program Development · September 16, 2024
Très ordinaire … problème de connection et d’intégration partenaires, customer service lent et ils trouveront toute sorte de raison de ne pas pouvoir vous aider
Pros: Intégration Facebook Ads (qui ne fonctionne pas)
Cons: Beacoup de glitches dans l’application. Third-party integrations qui ne fonctionne pas
Gabriel L. · Marketing · Marketing and Advertising · September 10, 2024
CallRail is a great place to start. I wish they were more flexible in their options as businesses grow though.
Pros: CallRail is simple to use and setup! It's not safisticated enough for large brands but for a small business it's a great place to start!
Cons: There are no texting features available and the plans cannot scale past a certain growth point.
Morgan B. · Director of Operations · Marketing and Advertising · February 12, 2024
This is the best app for any company that has to deal with call taking. Trust me you wouldn't regret it .
Pros: I love its simplicity it is super user-friendly and the features are so convenient. I am so in love with the call recording and transcript aspect of it. You can use it a a chat and even text app. It's the full melting pot for any company that has to review calls or even has a customer service department.
Cons: I haven't found any as yet when I do I will update you.
Jonelle P. · Director of Customer Service · Consumer Services · December 15, 2023
$8c
Pros: Nothing to share read a review it’s unacceptable what they do!
Cons: NA read a review below, it’s unacceptable what they do
Andrii K. · CEO · Consumer Goods · October 25, 2023
My overall experience is that their system is in need of improvements and their business practice is aggressive and not aimed at helping their customer.
Pros: I liked that they could automatically label calls based off what people are saying
Cons: The accuracy of what was said versus what the system labeled. Truly, the reason for this review is because after 4 years of loyal use of their system our company grew and needed a more comprehensive call management company. After ending our account with call rail we had a need to run a report on calls. Call rail informed me that they have all of our data but that unless we sign back up for their service we cannot have it. I never considered that years ago when hiring them. I assumed our data would always be our data.
Billy B. · CEO/President · Construction · July 17, 2023
Great tool for lead-gen marketers.
Pros: CallRail is an excellent call-tracking tool, and they've been in the market for over ten years now. They provide 5 local numbers and 250 local minutes, which is an incredible offer for mid-tier lead-gen marketers. For large agencies and businesses, they also have decent packages. If you want to try this tool, you can sign-up for the 14-day free trial. The form-tracking capability is an awesome feature indeed.
Cons: I don't have any significant complaints. The numbers could be cheaper. And, if you're a complete beginner, go for other alternatives available for a lower price.
Shaikat R. · CEO · Marketing and Advertising · January 10, 2023
The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.
Pros: The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.
Cons: The least thing I liked is the lack of rapid development in the devices, although it is very easy and distinctive, but it needs a little development
Anonymous User · Senior Accountant · E-Learning · January 6, 2023
Overall it's been a great experience and I would use it again.
Pros: The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.
Cons: The biggest issues we have with this software is that our customers don't want to pay for it.
Jacob O. · Senior Paid Media Strategist · Marketing and Advertising · December 14, 2022
CallRail allows us to track conversions from our ad campaigns more effectively, with greater precision, and with more analytic data than would otherwise be possible. CallRail's customer service is excellent, and they walk you through the setup process and tailor it to your needs as a company.
Pros: CallRail's best feature is the ease of use after it is set up. We use it for two things: call recording and conversion tracking, and while there is a host of other features that CallRail offers, I have only used these two features. They work smoothly with our other systems (Google Ads and our phone provider) and we have had no issues in the time I have used it.
Cons: The ability to choose a custom phone number rather than having them assigned as an add-on to the base package would be excellent. This is the only feature that is not currently provided in the product that my company would use, if it were available.
Anonymous User · Marketing Coordinator · Construction · December 6, 2022
Pros: I liked the number of features. The sales page was nice.
Cons: Super complicated to set up. Doesn't integrate into Podio like smrtPhone.io does. Calls were randomly dropped.
Ryan J. · Founder · Real Estate · November 8, 2022
Pros: CallRail delivers great lead management for our multiple lead channels, creating a centralized path to add them into our CRM for our Marketing/Sales engagements.
Cons: I would like to see some additional functionality on the CallRail side for segmenting the leads that get passed through to our CRM, but the current capability gets us close to what we need.
Anonymous User · Product Manager · Education Management · October 27, 2022
Neutral
Pros: Intuitive call routing and recording capabilities
Cons: Lack of sms and mms capability on phone lines is impractical
Kathleen P. · COO · Real Estate · October 23, 2022
Pros: you can categorize your calls based on lead sources and track them all which helps in organizing and understanding where to invest more and where less.
Cons: would be nice to filter spam calls and robocallers from call logs
Anonymous User · owner · Construction · October 6, 2022
CallRail has helped us gain valuable insight into our prospects that they did not tell us. We like knowing what web pages the prospect has gone to before/during the call. The ease of getting this information is very helpful.
Pros: The simplicity of this software is what makes it great. It is very easy to use with a clean look.
Cons: There isn't anything I don't like, however, there are some things I would like to know. Location/i.p. data is very helpful. Also pulling some data from the phone number registries would be helpful.
Anonymous User · Sales/Operations Manager · Financial Services · September 12, 2022
Pros: We are able to hear recordings of calls coming in through our PPC and website call tracking systems. This allows us to better identify good lead opportunities and understand our PPC reporting more fully.
Cons: It can be a little cumbersome to get into the call and update the tags and rating.
Kate N. · Director of Operations · Construction · August 4, 2022
Most helpful for Digital team to track calls and check the quality of calls to determine the scope the lead. Fantastic to track the performance of the campaigns.
Pros: Setting up the tracking number is very easy and hide from clients. Apart from this, powerful tool to track the calls and generated reports are very insightful what deliver to client during call.
Cons: Sometime transcribing of calls is off means not matched with Audio, also support team is not very supportive
Anonymous User · Lead Organic Marketing · Marketing and Advertising · August 4, 2022
Our overall experience has been good. We can review the calls for keywords, leads, trends, etc. We can track the number of calls resulting from our website. It has been a good experience.
Pros: We can view how many calls are a direct result of our website by only displaying CallRail phone numbers on our site.
Cons: The transcription isn't as good as we had hoped, especially for the price.
Jill L. · Marketing Operations Specialist · Packaging and Containers · June 24, 2022
Overall I'd say this is the best call tracking software a marketing agency can use for their clients.
Pros: Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.
Cons: You have to contact customer support to set up more than one website pool but they do reply fast.
Anonymous User · Account Director · Marketing and Advertising · June 23, 2022
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| Telephony | 2 | 14 | - |
| Call Recording | 2 | 16 | - |
| Predictive Lead Scoring | 2 | 20 | Shortlist |
| Lead Management | 3 | 15 | - |