Rating
4.6
321 reviews
Starting price
$33
Per User
Categories
21
Founded
2015
Employees
550
Funding
225.1M
Series C
Pipefy is an AI-powered workflow management platform that helps conserve IT resources and enables business teams to build and deploy up to 85% of their workflows. Centralize and automate workflows to deliver better employee experiences, faster results, and more efficient processes. Speed up deployment, lower implementation costs, and reduce complexity with a built-in security suite, more than 300 ready-to-use integrations, and HTTP/HTTPS options to connect Pipefy with any other system.
Ad spend / mo
$3K
13 paid keywords
Paid visits / mo
254
Organic keywords
11,829
Organic visits / mo
14,221
Authority
48
7,352 ref domains
Creatives run
100
as Pipefy Inc.
Active now
100
last 14 days
Advertising since
Jul 2022
3.5+ yrs running
Last seen
today
still active
Running 24 ads on LinkedIn as Pipefy - a paid B2B channel, on top of any Google/Capterra spend. Includes video creative.
The shared messaging across Workflow Automation & BPM Platform advertisers - the validated angles to copy. See the niche →
(321 reviews)
Pipefy is an easy-to-use platform that helps teams stay organized and keep work moving. It uses a simple board-style layout (like sticky notes you can move across steps), so it’s easy to see what’s in progress and what’s done.
Pros: Ease of use, process customization, automation and collaboration. The app is very intuitive and you can create workflows quickly
Cons: Pricing. The more advance features are restricted and the pricing seems to be a little high. These also have occasional bug you’ve gotta deal with
Kayla H. · Lived Expert consultant · Human Resources · April 30, 2026
Previously we had all types of said emails and phone calls exchanged because of our campus issues, now everything is preserved in a single location. I’m just glad I dont have to re-enter the same vendor info 10 times a day into 10 different systems.
Pros: The whole “no-code” thing is probably great, since I don’t need to know how to be an actual developer just to build a simple form. As I’m writing this, my coffee is starting to get cold, and the janitor is literally vacuuming underneath my desk right now. It works fairly well, although I thought it would fail when I tried to link some modules together.
Cons: I find the error messages to be absolutely terrible, since they never specify what really went wrong, so you are basically looking at a blank screen. Sometimes the pages hang up or freezes for a long time anticipation as if your internet connection has dropped but Infact the application is simply making it slowly loaded.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Procure to Pay | 1 | 5 | - |
| Client Onboarding | 1 | 10 |
Domain confidence 99%
| Keyword they bid on |
|---|
| CPC |
|---|
| Pos |
|---|
| % budget |
|---|
| Landing page |
|---|
| pipefy | $13.82 | 1 | 71.8% | www.pipefy.com/homepage-em/ |
| pipify | $13.82 | 1 | 3.0% | www.pipefy.com/homepage-em/ |
| 工作流 | $3.55 | 3 | 2.3% | www.pipefy.com/ads/business-orchestration-automation-platform/ |
| automated online business | $7.76 | 1 | 1.4% | www.pipefy.com/ads/business-orchestration-automation-platform/ |
| piperfy | $13.82 | 1 | 1.3% | www.pipefy.com/homepage-em/ |
| pypefy | $13.82 | 1 | 0.4% | www.pipefy.com/homepage-em/ |
| alternative zapier | $10.40 | 1 | 0.3% | www.pipefy.com/ads/business-orchestration-automation-platform/ |
| pipefy. | $13.82 | 2 | 0.0% | www.pipefy.com/homepage-em/ |
Tailor-Made For Your Teams | Automate Routine Tasks
With Pipefy, you can effortlessly create custom applications. Pipefy is your solution for organized, automated, and scalable processes. Free Support. Connect Processes. Process Connections. Visual Management. Centralization of data. Customize Processes. Automation Rules. Gain Full Visibility.
https://www.pipefy.com
No-Code Workflow Software
AI-Powered Workflow Automation — Automate workflows end-to-end with no-code and AI. Trusted by Accenture, IBM and 4,000+ companies. No-Code Automation. Automate Manual Work. Transform Your Operations. Types: Process management...
https://www.pipefy.com
Pipefy
Pipefy Workflow Platform — Discover how Pipefy helps you automate processes with the agility of AI. Try Pipefy’s no-code...
https://www.pipefy.com
Automate Any Workflow Fast
No-Code Workflow Software — Automate workflows end-to-end with no-code and AI. Trusted by Accenture, IBM and 4,000+ companies. No-Code Automation. Automate Manual Work. Transform Your Operations. Types: Finance, Customer...
https://www.pipefy.com
AI-Powered Workflow Automation
Pipefy — Automate workflows end-to-end with no-code and AI.
https://www.pipefy.com
Eugene M. · CTO and Co-Founder · Information Technology and Services · April 22, 2026
Pros: What i like the most is that pipefy is easy to use and youbdont need to no how to code to make my workflow easier
Cons: Im just trying out pipefy as of right now so nothing to bad to say about it yet and hopefully i wont
Megan M. · Owner · Commercial Real Estate · December 11, 2025
The software is reliable recruitment management solution that streamlines all hiring processes and ensures increase in operational efficiency.
Pros: Rich features plus ease in implementation especially for new users. The product is also pocket friendly compared to its competitors.
Cons: The software has so many limitations which are based on what version of the software you are using.
Gedion B. · Customer Manager · Media Production · March 16, 2025
Excelente ferramenta para apoiar qualquer área. Ferramenta muito versátil, pratica e intuitiva.
Pros: Facilidade de uso e automações simples e praticas.
Cons: Custos por usuários e automações, além do serviço.
Vinicius B. · Head of People · Computer Software · December 11, 2024
Pros: Easy to use and customizable to fit our specific needs. Great for visualizing and tracking our processes.
Cons: Some advanced features require additional paid add-ons. Would love to see more built-in automation options.
Francisco S. · Developer · Computer Software · October 9, 2024
Pros: The visual workflow design and automation features make my work so much easier and efficient
Cons: The reporting and analytics features could be more robust, and the mobile app needs improvement.
Javier F. · Partners Responsible · Consumer Electronics · September 25, 2024
I had to handle large amounts of applicants in different roles, this tool made it easier for the team to filter and pick candidates
Pros: Card interface to handle hiring pipeline was visually effective and time saving
Cons: Some of the integrations needed a couple tweaks but a good experience overall
Fabrizio M. · Technical Recruiter · Human Resources · September 13, 2024
Pros: I like that it comes with great AI automation features and also comes with great HR features. It also comes with great automation features.
Cons: Not a single issue with Pipefy. It is the best.
Hassan K. · Senior Auditor · Accounting · September 4, 2024
Pros: The customizable workflows and easy-to-use interface are a huge plus for me.
Cons: I wish there were more integrations available to streamline my workflow even further.
Fernando P. · Administrative · Computer Software · September 1, 2024
Pros: Pipefy offers a wide array of tools on one dashboard from email marketing, HR to collaboration features.
Cons: I haven’t customized all features due to lack of available tutorials.
Ewa B. · Marketing Team Lead · Health, Wellness and Fitness · May 2, 2024
Very positive, the customer service is exceptional and the team is open to collaborating and exploring new ideas.
Pros: My favorite aspect of Pipefy is the ability to integrate with other systems such as JIRA Cloud, Google Suite, and Tableau.
Cons: Overall, Pipefy is a solid product, however I'd like to see more integration of AI in the future and ways to explore what other users have created. It will be helpful to get inspiration.
Megan K. · Marketing Operations Specialist · E-Learning · April 30, 2024
Our experience has been great. From working with our Account Growth Managers and Customer Success Representatives, to working with our Solutions Engineers, the team has been dedicated to delivering high-quality work and a product worth using.
Pros: Pipefy's user-friendly interface and no-code building solution allow us to easily train our team on new processes or process changes. In an evolving industry landscape, the agility offered by using Pipefy is critical to long-term success.
Cons: The variety of available apps is somewhat limited, which means we have to leverage 3rd party integrations for some of our processes.
Maximilian B. · Business Intelligence Manager · Health, Wellness and Fitness · April 30, 2024
Fantastic! everyone I worked with was exceptionally kind, patient, and knowledgeable on the platform. They are a great group of people and it is always a pleasure working with and catching up with them.
Pros: Everything is in one place and we no longer need to rely on excel sheets and proper versioning, etc. Reporting is easy and customizable. Work flow and tracking of project status has helped our team be more efficient.
Cons: The setup was a bit challenging for some items but that is because our team had some unique requests. The Pipefy team (especially [sensitive content hidden]) was extremely helpful in working through this and using creative solutions to meet our needs.
Gustavo P. · Manager, Projects and Operations · Utilities · April 25, 2024
It has been good so far. I'm still learning and hope to develop expertise, especially setting up automations in Workato.
Pros: Simple user interface; easy to bring on new users; love automations
Cons: I feel like the member admin page isn't very useful. I have to click 5 times to expand the list and see all our users. It doesn't show me how many users have each type of role so it's a little tricky to manage licenses; I'd love to see how frequently people log in, not just their last log in.
Dan L. · Product Manager · Non-Profit Organization Management · April 23, 2024
Pros: 1. Neat and clean dashboard 2. Real-time tracking 3. Mobile friendly 4. Support team is exceptional
Cons: 1. Integration is a bit problematic 2. Needs a lot of bandwidth to operate
Anonymous User · Client Lead · Marketing and Advertising · April 7, 2024
É uma excelente ferramenta principalmente para pequenas empresas que precisam de um fluxo organizado de trabalho, principalmente com determinadas automações que você pode criar e que auxiliam no controle dos processos bem como manter um histórico das atividades realizadas, otimizando o tempo de todos e mantendo sempre um padrão de trabalho.
Pros: Se você precisa organizar os processos já existentes da sua empresa e fazer com que sejam seguidos, o Pipefy é uma ótima ferramenta pra isso. Juntamente com o jeito que você organiza os processos e as fases, de forma simples, totalmente web, sem ter que instalar nada, faz dele uma ótima escolha.
Cons: Você deve ter certeza de como está construindo os processos e as fases, pois uma futura alteração por falta de uma análise rasa no desenvolvimento dos mesmos pode fazer você ter que recriar alguns processos e/ou fases. Mas se bem desenvolvida a análise antes da criação dos processos, os problemas são mínimos em reestruturar algo.
Rodrigo L. · Analista de Processos · Professional Training & Coaching · December 5, 2023
A notable advantage is its mobile app, which allows you to manage your processes on the go. Additionally, Pipefy offers process automation to minimize manual tasks and provides the option to create forms for mass data collection. Overall, Pipefy is a tool that has helped me and my team optmize various aspects of project management and team collaboration.
Pros: The first point that I have to highlight before anything else is its price, it is one of the cheapest automation software I have tried, what I like about Pipefy is its intuitive and easy to use interface, which allows even those with limited skills techniques start easily. Among its functions, they allow you to create complex flowcharts effortlessly, which is something useful for professionals who require precise visual representations. The platform not only supports real time comunication between team members, but also facilitates intrnal and external communications, making collaboration smooth.
Cons: Although it is a practical platform, its dashboard needs better organization, and a more colorful user interface, another point that need to be improved is the email system, many end up in the spam folder, and this is a lost communication with the client.
Megan G. · Chief Marketing Officer · Consumer Goods · August 28, 2023
Tive muitos problemas.
Pros: Tem uma interface bonita e é de fácil uso.
Cons: Tudo é pago, os addons, o preço é absurdo comparado com outros serviços concorrentes.
José A. · Diretor de Marca · E-Learning · July 3, 2023
Pros: O Pipefy permite a criação de fluxos de trabalho personalizados de acordo com as necessidades da nossa equipe. Podemos adaptar os processos e etapas para se adequarem ao nosso fluxo de trabalho. Também podemos automatizar tarefas repetitivas e manuais. Isso ajuda a economizar tempo e reduzir erros, aumentando a eficiência e a produtividade. É ótimo que posso acompanhar o andamento dos processos da minha empresa por lá.
Cons: Como tem várias funções e automatizações, no início precisamos usar um pouco mais de tempo até conseguir configurar tudo conforme as nossas necessidades, mas depois é tranquilo. Outro ponto é o preço, que acaba sendo um pouco mais alto, mas toda a funcionalidade da ferramenta compensa.
Fábio H. · Diretor · Marketing and Advertising · May 29, 2023
Na é fácil de mexer
Pros: A opções de funcionalidades são variadas
Cons: Não é intuitivo e as tarefas, mesmo que outra fase, aparecem para quem ja terminou
Heloísa R. · Socia · Legal Services · May 25, 2023
A ferramenta é leve, intuitiva e disponibiliza treinamentos quase que diariamente!
Pros: É fácil gerir e acompanhar os projetos.Além disso, consigo integrar quadros que tenham demandas interligadas
Cons: Não consigo copiar um quadro com as informações dos cards, apenas com as configurações (seria bacana poder transferir um card completo entre quadro)
Jessica O. · Ceo (autônomo) · Marketing and Advertising · May 23, 2023
Já testamos outras ferramentas do mercado, mas nenhuma se compara ao Pipefy, ele supre todas as nossas necessidades hoje. Criamos pipes de praticamente todos os nossos processos aqui dentro da Agência, ele ajuda para que consigamos seguir todos os passos, para que tenhamos tudo organizado e também para acompanhar o que está acontecendo, como estão andando os trabalhos. E, como já falei, a função de configurar cada fase, colocar automações é ótima. Sem contar que posso integrar um pipe com outro, perfeito!
Pros: A função de configurar cada fase, colocar automações é sensacional.
Cons: O Pipefy parece ser complicado de usar, pois tem várias funções, mas é só uma primeira impressão, depois que você entende e pega o jeito, é bem tranquilo. O preço é um pouco mais alto que o restante do mercado, porém vale a pena todo o investimento
Julia S. · Gerente Administrativa · Marketing and Advertising · May 17, 2023
Pros: Fácil de usar, de configurar, e visualmente fica bem organizado e claro as informações. Entrega bem a proposta da ferramenta.
Cons: Não tenho nada contra. Durante o período que usei a ferramenta tivemos uma boa experiência.
Fabiana F. · Coordenadora de Recrutamento e Seleção · Human Resources · March 31, 2023
Eu usava em agendamento de tarefas, organizava pessoa por pessoa. Eu gostava, mas alguns momentos me deixava confusa
Pros: Gosto de como posso organizar as minhas tarefas e visualizar as tarefas dos meus colegas.
Cons: O design não é muito favorável, já fiquei um pouco confusa
Emily G. · Programadora · Information Technology and Services · March 22, 2023
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| Procurement | 1 | 13 | - |
| No Code Platform | 1 | 15 | - |
| IT Service | 1 | 16 | - |
| Purchasing | 1 | 18 | - |
| Customer Success | 1 | 20 | Shortlist |
| Accounts Payable | 2 | 1 | - |
| Customer Satisfaction | 2 | 3 | - |
| Customer Service | 2 | 6 | - |
| Email Management | 2 | 10 | - |
| Forms Automation | 2 | 10 | - |
| Business Process Management | 2 | 11 | Shortlist |
| IT Management | 2 | 13 | - |
| Customer Engagement | 2 | 17 | - |
| Recruiting | 2 | 27 | - |
| Human Resources | 2 | 44 | - |
| Onboarding | 2 | 44 | - |
| Task Management | 2 | 49 | - |
| Collaboration | 3 | 10 | - |
| Workflow Management | 3 | 17 | - |