Keap

Pros: Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.

Cons: However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain.

Pros: The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing.

Cons: Nothing for me to dislike now about the platform and its easy features and the implementation is easy.

Pros: It assists me in automating numerous follow-up activities, email marketing initiatives, and general coordination. The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.

Cons: As of right now I don’t have anything to input, so far it has been great with no problems whatsoever

Pros: It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons: Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

Pros: I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons: They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

Pros: The automation tools are pretty good, it keeps the workflow smooth. It gives loads of customisation data and i feel like it packs a bunch of areas a company might need help with right inside one app.

Pros: I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers.

Cons: It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating.

Pros: Keap is the rebranded Infusionsoft. I have been a user since 2012 and appreciated the personal on-boarding and availability of a responsive support team.

Cons: I'm old school and never like when things change up too much, but the initial downside was the add on costs for the additional bells and whistles that most of the newer companies include in their CRM.

Pros: There are extensive customization options and even larger data sets can be easily edited. A good overview is also provided.

Cons: The design is a bit outdated. Connectivity to other programs is difficult to achieve. Mobile apps are only possible to a limited extent.

Pros: I like how easy it is to build custom automations, track leads in detail, and get a clear view of the full customer journey. The interface is well-designed, and the email templates are super helpful.

Cons: Keap can get expensive, especially if you need the advanced features. There’s also a learning curve at first, particularly when setting up more complex automation workflows.

Pros: Super easy to setup. Excellent search and automation options for the price. Also was able to integrate our SMS api pretty easily and build an integration. Good developer support.

Cons: Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. So, you have to keep saving HTML emails externally and copy and pasting them back in.

Pros: I like most the way I can tag contacts and use those tags to trigger actions. For example, when I mark someone as “check-in due,” it automatically adds a task and a reminder for the week after

Cons: But some things feel too hidden or not direct. It takes too many steps to create a basic automation.

Pros: For tracking of the deals I followed Keap’s pipeline management functionalities throughout end to end. The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded within the deal.

Cons: The main reason why I can say that some follow-ups did not take place was due to inadequate alerts. For the required sales-oriented system the task alert mechanism can use an improved level of reliability both in the desktop and mobile versions.

Pros: Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly. The res section of Keap was proving that once I linked my landing page, tagging fresh contacts as well as triggering email streams were possible. They have helped in cutting my amount of manual input to a great deal.

Cons: One downside is that the appointment scheduling tool can link with other external calendar applications. I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily.

Pros: I relied greatly on Keap’s sales automation to assist me in nurturing the leads and taking them through a funnel without necessarily having to track them manually. The follow-up sequences in the emails ensured I did not lose contact and also sorted all the communication with the clients in one place.

Cons: I observed some discrepancies arising from the synchronizing of the contact data from the web forms into the system. It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run.

Pros: Very versatile and straightforward CRM tool with a robust feature catalogue!

Cons: Slight barrier to entry as the sales team had a hard time explaining the features to my management team.

Pros: Il permet de centraliser les contacts, d’automatiser les suivis par e-mail et de gérer les pipelines de vente facilement

Cons: La personnalisation des automatisations et des campagnes marketing est puissante mais peut être complexe à configurer pour les nouveaux utilisateurs

Pros: It has a lot of areas a company may need help with in one app.

Cons: There are often glitches and the reports are useless.

Pros: It has all the functionality and automation I need to help in business! I was able to create many automated email campaigns to send to prospects and clients without every worrying about it. The email templates make it simple to save and create content for future or recurring use. Finding information for contacts is simple with forms and orders and checking on payments is convenient.

Cons: Creating the email campaigns initially was confusing and required several calls with support team members. They were helpful and I was able to make it work, but sometimes connecting different email triggers together or using other software in connection with it isn't as intuitive as it could be.

Pros: I guess their support is fast to answer. But that is about it

Cons: Missing basic features for marketing like: - automatic UTMs on emails - being able to organize opt ins easily - just overall clunky - some support people give wrong information and then argue with you about it

Pros: All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list.

Cons: Their order form and sales page templates were lacking

Pros: Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.

Cons: Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.