Rating
4.4
5,822 reviews
Starting price
$50
Per User
Categories
21
Founded
1975
Employees
228000
Dynamics 365 helps manage customer relationships, business operations, and reporting through centralized tools. It’s most used by administrative and IT teams in software services and support roles. Its contact database and integrated business operations are valued, though many cite friction with mobile access and third-party integrations. Recent updates, such as AI-generated summaries and Copilot tools, improve automation and responsiveness.
Ad spend / mo
$2.2M
7,759 paid keywords
Paid visits / mo
747,773
Organic keywords
13,399,006
Organic visits / mo
59,079,456
Authority
100
4,182,433 ref domains
Creatives run
100
as Microsoft Corporation
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
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(5,822 reviews)
Pros: Strong integration with Microsoft tools, flexible workflows, detailed reporting, and solid CRM/ERP customization options
Cons: The interface can feel slow and overly complex at times, and advanced customization often requires significant setup and technical knowledge
Zakaria G. · AQA · Information Technology and Services · May 16, 2026
My overall experience has been mixed. Dynamics 365 is powerful and clearly capable, but it can also feel heavy, confusing and frustrating to use day to day. It works best when a company invests time in setup, training and support. Without that, it can slow people down more than it should.
Pros: Dynamics 365 is very comprehensive and can bring a lot of business processes into 1 place. I liked that it connects well with other Microsoft tools and can support sales tracking, customer records, invoicing and reporting. Once it’s set up properly, it can give teams a useful overview of activity and performance.
Cons: The biggest issue is ease of use. I’ve used many different systems and Dynamics 365 is one of the least intuitive. Simple tasks can take too many clicks and the layout isn’t always clear. It often feels like a system built for administrators rather than everyday users.
Martina S. · VP · Marketing and Advertising · May 15, 2026
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We started using Dynamics 365 last year for our sales and finance management. Its really strong software but feels like its made for big companies. For daily work its okay after training but many times we waste time fighting with the system. Good for medium to large businesses but if you're small maybe look for simpler options. Still using it because data is safe and integrated but not fully satisfiied with the pricee
Pros: The best part is everything is in one place - sales, invoicing, customer tracking, banking transactions all connected. Reports are very detailed and the automation saves time once you set it up. Microsoft support was helpful when we had big issues.i guess it's value for money overall and easy to use .
Cons: Its way too expensive for small business like us. The learning curve is very steep, took almost 2 months for my team to get comfortable. Sometimes it becomes slow and there are random bugs with invoicing and bank sync. Customization is powerful but needs developer help which costs extra...
Anonymous User · CEO · Information Technology and Services · May 15, 2026
Overall, my experience with Microsoft Dynamics 365 has been positive. It’s a powerful and flexible solution that improves productivity and streamlines business processes when properly managed.
Pros: What I liked most about Microsoft Dynamics 365 is its seamless integration with Microsoft 365, Azure, and Power Platform. It offers strong customization, centralized administration, and scalable cloud capabilities, which make managing users, workflows, and data efficient.
Cons: The platform can be complex to set up and customize. Licensing is relatively expensive and sometimes difficult to manage. Performance may vary in highly customized or large environments.
Manish C. · Microsoft Admin · Accounting · April 29, 2026
I’m currently sitting at the vehicle service center while waiting for my car and the automated system sent out the follow up reminder for the sale. The system does help with the boring part of data entry so I can focus on making deals.
Pros: Copilot drafts those outreach e-mail drafts and they don’t look terrible which shocked me. All of the leads are in one place so I am not constantly searching through my pixel contacts. I am bored just staring at the dashboard but it has not crashed yet.
Cons: Pricing doesn’t make much sense and it feels as if you need a doctorate to repair a simple report. It is clumsy and dated.
Tannya S. · Vice President · Marketing and Advertising · April 28, 2026
My overall experience with Dynamics 365 has been largely positive. It’s a powerful and flexible platform that works especially well for organizations already embedded in the Microsoft ecosystem. The tight integration with tools like Outlook, Teams, Excel, and Power BI made collaboration and data management more seamless, and the ability to customize workflows, dashboards, and reporting allowed it to support complex business processes. That said, it does come with a steep learning curve and can be resource‑intensive to implement and maintain. With proper training and support, however, Dynamics 365 becomes a robust, scalable solution for managing operations and customer relationships.
Pros: What I liked most about Dynamics 365 was how well it integrates with the broader Microsoft ecosystem. The seamless connection with Outlook, Teams, Excel, and SharePoint made it easy to manage data, communicate, and collaborate without constantly switching between systems. I also appreciated its flexibility—being able to customize workflows, dashboards, and reporting allowed it to adapt well to different business needs. Overall, it felt like a powerful, centralized platform for managing information and processes efficiently.
Cons: What I liked least about Dynamics 365 was its complexity and learning curve, especially during initial setup and customization. While the platform is very powerful, it can feel overwhelming to configure without dedicated technical support or training. Performance can also be an issue at times, particularly with large datasets or heavily customized environments, and licensing costs can add up quickly depending on the modules and users required. Overall, it can feel resource‑intensive compared to simpler CRM or ERP solutions.
Radha S. · Legal Assistant · Legal Services · April 15, 2026
Overall, my experience with Dynamics 365 has been positive. While there is a learning curve and some complexity, its powerful features, flexibility, and ability to centralize business processes make it a valuable tool for improving efficiency and decision-making.
Pros: What I liked most about Dynamics 365 is how it unifies CRM and ERP into one platform, making it easy to manage operations and customer data in one place. It’s flexible, customizable, and provides useful insights through its built-in analytics
Cons: What I liked least about Dynamics 365 is that it can feel complex and overwhelming at times, especially during the initial setup and learning phase. Customization, while powerful, can require technical expertise, and performance can occasionally be slow depending on the configuration.
Anonymous User · admin · Accounting · April 15, 2026
I think if we had the chance to select a new system again, we would definitely select differently. The system is very cumbersome, users have a hard time self-servicing and need a lot of hand-holding for simple entry and analysis. I also find the reporting is atrocious. Its archaic and difficult to use and update.
Pros: We find there is a lot of Microsoft support materials available to help, and putting in a Microsoft ticket is often helpful. The banking connectivity, reconciliation, and banking rules are super easy to set up and work really well when designed properly. Huge time saver on bank reconciliations.
Cons: Dynamics is simply a re-skinned Great Plains and FRX reporter from the early 2000's. Functionality and many of the issues still exist, which makes it difficult to use and navigate. I find Dynamics licenses and cost of maintenance are still very expense for the value provided. You have to use a third party consultant (or internal support) to implement and project management which was quite costly and cumbersome.
Matt G. · Director · Insurance · April 14, 2026
It has everything... From printing checks, invoicing, Sales quotes and marketing. Everything you need to power your business is at your fingertips.
Pros: Business Central is one of the many key components and functions that is very easy to use with the support of Copilot! Made printing checks a breeze!
Cons: Nothing! its has so many essential tools and makes working remotely so much easier! Its the perfect app to streamline your business
Breanna C. · bookkeeper · Accounting · April 13, 2026
Overall, it’s been a positive experience, but one that improves significantly over time. Early on, it can feel a bit clunky and heavy, especially coming from simpler tools. But once it’s configured properly and the team is aligned on how to use it, it becomes a very capable platform. From an SDR lens, the biggest win is visibility and structure in the sales pipeline. You know where things are at, what’s moving, and what’s actually driving pipeline through campaigns. That’s critical in a high-volume environment. That said, it’s not a “set and forget” system. It needs ongoing attention - clean data, consistent processes, and decent internal ownership. If you’ve got that, it delivers strong value. If you don’t, it can feel like overkill. In short, a powerful platform that does the job well, but you’ve got to invest the time to make it work for you.
Pros: From an SDR point of view, the biggest strength is the depth across pipeline and campaign management. Once it’s properly set up, you’ve got clear visibility across the full sales pipe -lead to opportunity -without needing to jump between systems. Campaign tracking is solid as well, especially when it’s tied properly into reporting, so you can actually see what’s generating pipeline rather than guessing. There’s also strong value in how everything connects. Being part of the Microsoft ecosystem makes a difference -data flows well, reporting is robust, and you can build out automations that genuinely save time. When you’re working volume as an SDR, that efficiency matters. Overall, if you’re using it properly, it’s a powerful system that supports scale and gives you confidence in your data and pipeline.
Cons: The main downside is how much effort it takes to get there. Out of the box, it’s not particularly intuitive, and for SDRs trying to move quickly, that can be frustrating early on. Simple tasks can feel overcomplicated until everything’s been refined. There’s also a bit of friction in day-to-day use - too many clicks in certain workflows, and if the system isn’t well maintained, pipeline hygiene can slip pretty quickly. Campaign management is strong in theory, but it relies heavily on good setup and discipline; otherwise, it becomes messy and harder to trust. From a value perspective, it can feel expensive if you’re not fully utilising the features. You really need adoption across the team to justify the cost. Customer Support has been hit and miss when submitting tickets, but most software solutions are fairly the same there.
khyan a. · Manager · Retail · April 13, 2026
Overall my experience with dynamics has been good, however when given to third parties such as auditors it can be a struggle due to the complexity.
Pros: Dynamics 365 is a fully comprehensive accounting system which has a variety of unique features which makes it stand out.
Cons: My least favourite part of Dynamics is how overly complex it can be for new beginners. The system is designed for experienced accountants only.
Lyn J. · Senior Manager · Construction · April 11, 2026
La mia esperienza è stata positiva ma non soddisfacente. Purtroppo non adattabile al tipo di azienda e contesto
Pros: Molto strutturato e conosciuto Sicuramente un colosso e quindi sicuro. Inoltre scalabile su altri paesi
Cons: Data la sua struttura molto rigida, per aziende ancora piccole risulta difficile customizzarlo e renderlo adattabile
Karen C. · Hr · Airlines/Aviation · April 6, 2026
Dynamics 365 is the bedrock of our company and is used constantly. Outside the lag from being overly customized, the refreshed system now works more efficiently and seamlessly. There are great training resources available for new hires that are learning the system, and the cost has been worth the success of the software.
Pros: Dynamics 365 (D365) is our ERP that we use across our company. This software is the foundation of our sales and is a significant part of our business operations. The ability to scale based on our needs as our company has grown has been a true asset, and the cost was supportive of our company's budget. Our employees that interact with the platform report ease of use with the system and managers appreciate the reporting features. We have been able to customize the platform to meet our needs and the products we sell.
Cons: While the system is highly customizable, we have found that the more customization, the slower the platform, to the point where we went back to default. It does offer customer service, however the issues we had based on the over customization was a costly update.
Alexandra V. · People Business Partner · Wholesale · April 5, 2026
Pros: Mi è piaciuta soprattutto l’integrazione completa tra i diversi moduli, che permette di avere una visione unificata di clienti, vendite e processi aziendali. La facilità di personalizzazione consente di adattare la piattaforma alle esigenze specifiche dell’azienda senza interventi complessi. Inoltre, l’integrazione con strumenti come Office migliora la produttività quotidiana. Ho apprezzato anche l’interfaccia intuitiva e le funzionalità di automazione, che aiutano a ridurre errori manuali e a risparmiare tempo. Infine, la possibilità di accedere ai dati in tempo reale supporta decisioni più rapide e informate, rendendo il lavoro più efficiente e organizzato.
Cons: Tra gli aspetti meno apprezzati di Dynamics 365 c’è la complessità iniziale di configurazione, che può richiedere tempo e competenze specifiche, soprattutto per utenti non esperti. Anche i costi possono risultare elevati, in particolare per le piccole imprese o quando si utilizzano più moduli. Le prestazioni a volte non sono ottimali, con rallentamenti nelle operazioni più complesse. Inoltre, alcune personalizzazioni avanzate richiedono supporto tecnico o sviluppatori. L’interfaccia, pur completa, può risultare poco intuitiva in alcune sezioni. Infine, l’integrazione con sistemi esterni non Microsoft può presentare difficoltà o richiedere configurazioni aggiuntive.
Anonymous User · IT Manager · Defense & Space · March 25, 2026
It is great, it is valuable for a big company having different sectors and department only need to pay for one software all others are included in it.
Pros: Easy to use all MS office available at one place. Makes easy for invoicing. Project management and HR software also available. Customer support is quick and efficient.
Cons: Some bugs and issues but regular updates are available. Sometimes it takes some time to load but its fine. It depends on the organization and network.
Dhruv S. · Maintenance Lead · Facilities Services · March 23, 2026
Overall, I hardly use Dynamics 365 anymore now given its failings and even though I wish I could've mastered the app, they don't make it easy on the user.
Pros: I've always liked its robust reputation and big-picture business management system as well as integration with other 365 brand apps.
Cons: I even more dislike now the overstuffed features and functionality of the app is, wasting time and not generating any useful insights for my own private business.
Anonymous User · Digital asset manager · Entertainment · March 18, 2026
Solid CRM, good for beginners as its easy enough to use and to understand but has some bugs and can be a little bit disorganized.
Pros: Cheap CRM that is handy and integrates with the full suite of microsoft solutions which makes it pretty solid for small start-ups.
Cons: The data clean-up was actually quite difficult and I had to completely clean up the system which was a headache.
Eric N. · CRM Consultant · Non-Profit Organization Management · March 9, 2026
Pros: What I like most about Dynamics 365 now is the robust reporting. It really makes my job very easy and efficient
Cons: What i like least about Dynamics 365 now is the user interface and overall appearance. It seems dated
Sonny S. · Admin · Accounting · March 8, 2026
My overall experience with Dynamics 365 has been strong because it brings so many moving parts of a business into one connected platform, making it easier to see the full picture and act on it. Once you get past the initial learning curve, the system feels powerful and flexible—automation, reporting, and integrations all work together to streamline daily operations. Collaboration improves because teams aren’t working in silos, and having real‑time data available across modules helps with faster, more confident decision‑making. While there are moments where the interface feels dense or certain customizations require technical expertise, the platform ultimately delivers a robust, unified environment that can genuinely elevate how a business runs.
Pros: One of the things I liked most about Dynamics 365 is how seamlessly it brings different business functions together—sales, service, finance, operations, and marketing all live in one connected ecosystem. That unified approach means data flows naturally between teams, giving everyone a clearer picture of customers and processes without jumping between disconnected tools. The platform also feels incredibly adaptable; whether you’re automating workflows, customizing dashboards, or integrating with other Microsoft apps, it gives you the flexibility to shape it around your business rather than forcing you into rigid structures.
Cons: One thing I liked least about Dynamics 365 is that its complexity can feel overwhelming at times—there’s a noticeable learning curve, especially when navigating advanced modules or configuring custom workflows. The interface, while powerful, can occasionally feel cluttered, and some tasks require more clicks than you’d expect. Additionally, performance can vary depending on the environment, and certain customizations or integrations may require more technical expertise than smaller teams typically have.
Lucas B. · IT Service Desk Analyst · Financial Services · March 6, 2026
The overall experience is powerful, integrated, and scalable — but requiring planning, training, and investment to fully realize its value.
Pros: Dynamics 365 works with the rest of the Microsoft ecosystem — for example Outlook, Teams, Excel, Azure, Power BI, Power Apps and Power Automate.
Cons: It require significant training. Sometimes too many clicks to complete tasks and Navigation isn’t always intuitive
Preet B. · Accounts Receivable · Construction · March 2, 2026
My experience with Dynamics 365 has been positive and I am happy to be exposed to such a well working complex system, it has provided lots of learning lessons and made me realise how certain sections within our business manage their campaigns and provide customer support on a daily basis.
Pros: Dynamic's 365 is a very good customer relationship management tool that allows our business to be productive and organised, by allowing us to maintain essential contact with customers whilst also keeping an audit of conversations and documents for audit purposes. Being an IT administrator the thing I like most is how easy it is to delegate permissions to people within our business to control their level of access to certain environments within dynamics 365.
Cons: There is nothing I would say I dislike about dynamics 365, however we do have some intermittent problems with certain add ins we use such as the CRM to Genesys softphone not loading for our advisers and contact centre agents which can cause some operational issues from time to time. However this is not a big deal as we have developed ways to get around this / resolve this when it occurs.
Cameron T. · IT Service Desk Analyst · Financial Services · February 25, 2026
Pros: Very easy to use. More functionality. Dynamics 365 put everything together under same umbrella and very much customizable and manageable.
Cons: Comparing it with other software, Microsoft is pretty good. However the cost is pretty high resulting to low adaptation among all staff.
Nilisha R. · Compensation specialist · Individual & Family Services · February 23, 2026
Overall an excellent experience with Dynamics 365. We have not reason to look for another software for project management.
Pros: Dynamics 365 is a game changer for project management. It is easy to use and navigate. It has helped our company run smoothly.
Cons: Don't use all the features, there are several that we have not taken the time to integrate. However, this still works well for our company
Nancy L. · Owner and Business Consultant specializing in Mobile apps, sales, marketing, and small businesses. · Information Technology and Services · February 12, 2026
My overall experience has been interesting with all the features that 365 has. But, I feel no every small business can buy it.
Pros: What I´be been liking it is the deep integration with Microsoft 365 (Outlook, Teams, Excel), and robust AI-driven automation.
Cons: what I don´t like about 365 is the price. I feel is too expensive and it´s not available for everylne that would need it and use it.
Anonymous User · Art · Retail · February 12, 2026
Pros: What I liked most about Dynamics 365 is how easy and natural it feels to use in day-to-day work. The campaign management features are very effective, especially for marketing events where it’s simple to track who subscribed, who attended, and understand the overall turnaround, giving teams clear visibility without extra effort. For salespeople, it removes a lot of the usual admin - meetings are quick to log, and the Microsoft 365 integration makes a real difference, allowing calls to be made directly from the platform while automatically capturing and recording meetings. It streamlines processes, saves time, and helps everyone stay organised without feeling overly complicated.
Cons: it can sometimes feel unreliable due to frequent bugs, which can interrupt workflows and slow things down. The search function, in particular, doesn’t always work as expected, making it frustrating when you’re trying to quickly find contacts or information. Another limitation is the lack of functionality to clearly distinguish between a quick “hi/hello” phone call and a more meaningful business conversation - both tend to be logged in the same way, which can be misleading when reviewing client engagement.
Anonymous User · Analyst · Financial Services · February 9, 2026
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