Rating
4.7
44 reviews
Starting price
$119
Per User
Categories
24
Employees
42
Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer r
Ad spend / mo
$76
9 paid keywords
Paid visits / mo
17
Organic keywords
2,996
Organic visits / mo
2,053
Authority
31
1,084 ref domains
Creatives run
7
as Shape Software Inc.
Active now
4
last 14 days
Advertising since
May 2023
3+ yrs running
Last seen
today
still active
The shared messaging across CRM Software advertisers - the validated angles to copy. See the niche →
(44 reviews)
My experience with Shape has been excellent. The depth of features combined with how smoothly everything works together really sets it apart. Automations, communication, and lead management feel fully integrated rather than patched together. I haven’t encountered any real downsides so far, and the platform has already made a noticeable impact on productivity.
Pros: Shape brings an incredible amount of features together in one system, and everything works in perfect harmony. The automations, AI tools, lead management, and communication features all feel seamlessly connected. It’s rare to find a platform this powerful that’s still easy to use.
Cons: There hasn’t been any major downside for me. The system is stable, the features work exactly as described, and support has been responsive. The only ‘con’ I can even think of is that I didn’t adopt Shape earlier. Switching sooner would have saved me a lot of time and headaches
Alex E. · Founder · Environmental Services · January 16, 2026
$7d
Pros: It was recommended by a Coaching Platform, but what a big disappointment. They don't even deserve one star.
Cons: •Failed to provide onboarding or basic support. •Communication is negligent and ineffective. •Failed to cancel my account as promised. •Failed to delete my data. •Failed to refund unauthorized charges. •Continued to charge my card after cancelation. Their conduct has been unprofessional, unethical, and unacceptable.
| Category | Page | Rank | Placement |
|---|---|---|---|
| Bankruptcy | 1 | 15 | - |
| Family Law | 1 | 18 |
Domain confidence 98%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
| setshape | $5.75 | 1 | 44.7% | setshape.com/ |
| shapecrm | $10.44 | 1 | 26.3% | setshape.com/ |
| set shape | $5.75 | 1 | 14.5% | setshape.com/ |
| shape crm mortgage | $6.59 | 1 | 7.9% | setshape.com/mortgage-crm-google |
| crm for mortgage lenders | $0.00 | 1 | 0.0% | setshape.com/mortgage-demo |
| mortgage mailing lists | $0.00 | 1 | 0.0% | setshape.com/mortgage-demo |
Mortgage CRM | All-In-One Mortgage CRM
Improve Communication With Your Prospects and Clients, and Maximize Your Business ROI. Stay in Contact with your Customers by Using Shape's Cloud-Based Calling & SMS Features.
https://www.setshape.com
Shape CRM Software
Shape - The # 1 Sales CRM — Manage your leads seamlessly and enhance productivity with SetShape CRM software. Drive...
https://www.setshape.com
Shape CRM Software
Powerful All-in-One CRM — Manage your leads seamlessly and enhance productivity with SetShape CRM software. Empower your business with SetShape's powerful CRM and grow your customer base. Free Demo. Built-in AI.
https://www.setshape.com
Trusted By Over 21,000 Users - Mortgage Broker CRM
Improve Communication With Your Prospects and Clients, and Maximize Your Business ROI.
https://www.setshape.com › mortgage › crm
Shape CRM Mortgage
Loan Officer CRM — Mortgage-Specific Lead Management, Branded Mobile App, Advanced Email Marketing & More! Easy-to-Use Sales Pipeline with Built-in AI Communication Tools and Real-Time Reporting. Built-in AI.
https://www.setshape.com
Kat A. · Sales- Sr Loan Officer · Financial Services · May 19, 2025
$7e
Pros: **Exceptional Customer Support **Seamless Integration **User-Friendly Interface **Robust Features **Customization and Flexibility - **Reliable Performance**
Cons: That we didn’t find them sooner. But in all seriousness there has not been anything that has stood out to me in regards to what we I don’t like about Shape
Jack H. · CEO · Financial Services · June 6, 2024
Horrible. l first hired the whole package: Landing Pages, CRM, portal and communications package. They never provided me with the landing page, but they kept on charging me for it. Total scam. Nobody speaks to you, the AI bot is terrible, and I really hate it when people rob my money.
Pros: Zapier integrations, text and email message automation
Cons: They rip you off. My monthly service is $149.50 however, they charged me $484.00 and later refund $299.00, shorting me $36.00 every month. Then some other bogus charges, adding to a total scam of $750.00. So I try to call billing, but there is no billing phone number, just an email address. I try to call customer service, but there is no customer service phone number. The only number is for a sales line. So you send an email, and another one, and another one, and nobody responds or calls back. And this is for wrongful billing!
Anonymous User · Owner · Financial Services · January 18, 2024
A Nightmare. Choosing Shape Software as our CRM company is the worst business decision we have ever made. Absolute nightmare dealing with anyone at Shape Software. Caveat Emptor.
Pros: The product has some bells and whistles that we liked but may not be very inclusive after all.
Cons: Terrible Customer Support. Shape Software from C-level down to [sensitive content hidden] in Billing and [sensitive content hidden] in sales have demonstrated a complete lack of product knowledge but a very firm grasp on compliance avoidance. They have for the last 3 weeks avoided completing a third party agreement stating they will not sell leads you input into the system. If this seems odd we think so too.
Christopher H. · CEO · Banking · October 13, 2023
All of us in the company love this CRM. Very helpful and user-friendly.
Pros: What really sets Shape apart from other productivity tools is its analytics and reporting capabilities. With Shape, you can easily track your progress, identify areas for improvement, and get insights into how you and your team are performing. This makes it a great choice for anyone who wants to optimize their workflow and achieve better results.
Cons: Nothing to improve. This is already perfect!
Mery Cris D. · Supply Chain Assitant · Retail · May 10, 2023
Our overall experience with shape has been fantastic and our entire team uses it.
Pros: The features that are most impactful, are the phone features and the texting.
Cons: There's nothing that I really don't like about shape.
Vanessa Grace C. · Trainer · Telecommunications · May 9, 2023
Pros: We use it a lot for email automation and text automation and it works great
Cons: All the features work very well for what we use it for
Lalaine D. · Customer Service · Telecommunications · April 26, 2023
I have had a great experience using shape, the customer support and customer service was always top tier.
Pros: Shape was easily accessible, easy to use and allowed me to keep track of current and past business seamlessly.
Cons: There was nothing that I disliked about Shape.
Victoria Q. · Loan Originator · Financial Services · March 2, 2023
Great experience. They seem to constantly be developing and building new features which I love.
Pros: It has EVERYTHING. Built in phone, e-mail, texts there's even a calendar solution that's tied to the rest of the system AND project management (we used to have trello but we got rid of it and only use Shape now). Lead distribution, marketing automation, and contact management way superior to anything I've used before.
Cons: I don't have any cons to say about Shape. The system is awesome and the support and service is second to none. Anytime I have a question or request it's handled that same day - UNHEARD of with any other CRM software solution.
Michael H. · Vice President · Financial Services · February 22, 2023
It’s increased sales over 26%
Pros: Lead management and pipeline tracking as well as I can calculate my cpl
Cons: There is literally nothing I do not like about shape
Aaron P. · CEO · Accounting · February 16, 2023
Overall, I love the software. Enough to even sign up for my company right away. The campaigns help you to stay in touch with clients past and present and this is key to keeping clients for the long term.
Pros: This software makes the process look so easy. It’s a great way to stay organized from the application to funding of a loan. I love the easy means of communication to the borrower for items needed and if an item is declined or approved. The way that all the screens are laid out is very easy for all parties to follow along. The software seems to cover everything!
Cons: Nothing that I could see by using the software.
Lisa Z. · Senior Loan Processor · Financial Services · June 29, 2022
Shape is an amazing clear cut, efficient, streamlined software that allows you to customize the portal to your personal needs. It is a software that is easy to navigate with great organizational settings, tracking, reporting and syncing components.
Pros: Shape syncs, advertise, customizes, and provides the best reporting CRM system I’ve used. You can call, text, email, and send out mass marketing all in one on the platform. It is amazing to see the dashboard reports that shows leads, prospects, and live numbers. Shape is prepared from intake to closing and the platform is clear cut and customizable to my needs!
Cons: When declining a document Shape allows you to provide a customized comment to explain the denial. I would love to explore a prepopulated drop-list of reasons for denial.
Timmya G. · Mortgage Underwriter · Financial Services · May 21, 2022
Pros: This software is user-friendly and easy to follow. Shape helps to STAY organized and focused on selling and making money. I love the automated follow up system and details so we don't lose out on any possible opportunities. This system guides you to stay in front of potential clients, to which we all know proper communication is KEY to acquiring new clients. Highly recommend Shape for any Mortgage Business that doesn't use this CRN. I have used other CRM/POS software, Shape is second to none. (you will see!!!)
Cons: The only thing in my brief review and I wouldn't say this is a con because the reward on the backend is significant because Shape is so extensive configuring it to your exact needs requires some input on the business owner.
Kyle H. · Loan Officer/Realtor · Financial Services · May 20, 2022
Pros: The software expedites the loan process from start to finish. The dash board keeps all parties informed including the borrower.
Cons: There is no feature that I feel is missing
Jennifer T. · LO · Financial Services · May 19, 2022
Shape is an all in one CRM/POS and marketing tool that is a must for any originator. It has never been easier to manage my pipeline and referrals, and my numbers have never been higher. I highly recommend Shape to any originator, as it has literally revolutionized my career.
Pros: I was impressed with how easy it is o maintain your pipeline with all of the integrations and automations. I love how everything from lead funnels to file sharing easily accessible. One of my favorite features is the “if/then” functionality you can choose for marketing campaigns. .
Cons: I have yet to find any cons with this system.
William R. · Loan Originator · Financial Services · May 18, 2022
went with [SENSITIVE CONTENT] and Monday and couldn't be happier and we saved money
Pros: nothing This software company is terrible
Cons: esignature mapping never worked properly
Anonymous User · Principal · Construction · April 13, 2022
Great overall experience.
Pros: The contact management and pipeline tools make our prospecting a lot easier. We use the system to share notes, share call recordings on leads and pretty much manage everything now. E-mail and text drip campaigns have automated a lot of the work we used to do as well. Would highly recommend Shape.
Cons: No cons that I can think of, we like the software.
Dorsa M. · HR Recruiting · Human Resources · February 7, 2022
Pros: Great product to keep all your clients organized and updated throughout the process. Easy to use marketing automation. I have other marketing automation systems and its so confusing. This is straight forward and every effective.
Cons: I would say price, agents like to keep overhead low but this definitely is worth every penny.
Kari F. · Real Estate Agent · Real Estate · January 25, 2022
Pros: This a must in our business, I couldn’t conduct business without the CRM, they have amazing support and training material
Cons: It was a lot to take in but my questions were answered efficiently, the more you use the more you quickly learn to navigate.
Marwah H. · Operations manager · Hospital & Health Care · January 19, 2022
This software has helped me build my business and keep up with all my leads in a timely efficient way.
Pros: The product is easy to use and any questions I have are answered in a timely manner.
Cons: I haven't really found anything I don't like about this program.
Destiny R. · Loan Officer · Commercial Real Estate · January 16, 2022
Our team loves and can now focus on managing their customers rather than administrative tasks across multiple process/portals/excel spreads.
Pros: Ease of integration and implementation!
Cons: Nothing comes to mind- great support team and high availability, very pleased with the stability!
Sohaila H. · Board member · Information Technology and Services · January 14, 2022
I have had an amazing experience with the software and team behind this all
Pros: Ease of use, accountability, incredible customer service, and reliability
Cons: It was a bit out of our budget, but after using the system and experiencing the service it’s definitely worth the investment
Madina H. · Account Executive · Information Technology and Services · January 13, 2022
Pros: The overall system seems very user friendly. Things seem to make sense where they are located and are easy to find. I love that inquiries on our website go straight into the CRM. We didn't have that with our last program.
Cons: I have had some clients have issues with the mortgage application, but I haven't figured out yet if it is a software issue or a user issue.
Rachel J. · Business Development Director · Banking · January 11, 2022
Pros: Shape software is easy to use, intuitive, and just the perfect software. Highly recommended.
Cons: Shape has minimal complaints from my side as per my needs
Shuiab S. · Senior Accountant · Accounting · January 11, 2022
| Loan Origination | 1 | 18 | - |
| Mortgage | 1 | 19 | - |
| Commercial Loan | 1 | 21 | - |
| Insurance | 1 | 21 | - |
| Commercial Real Estate | 2 | 2 | - |
| Mac CRM | 2 | 8 | - |
| Admissions | 2 | 11 | Shortlist |
| Social CRM Tools | 2 | 14 | - |
| Higher Education | 2 | 21 | - |
| Financial CRM | 2 | 23 | - |
| Law Practice Management | 2 | 35 | - |
| School Management | 2 | 36 | - |
| Small Business CRM | 3 | 16 | - |
| IT Ticketing Systems | 3 | 23 | - |
| Knowledge Base | 3 | 29 | - |
| Online CRM | 3 | 33 | - |
| Contact Management | 3 | 46 | - |
| Sales Force Automation | 4 | 1 | - |
| Customer Service | 4 | 2 | - |
| Customer Engagement | 4 | 30 | - |
| Sales Tracking | 5 | 32 | - |
| CRM | 6 | 40 | - |