Rating
4.4
224 reviews
Starting price
$25
Per User
Categories
22
Founded
1999
Employees
77000
Salesforce Starter empowers small businesses to manage customer relationships, track sales, and streamline support workflows. It’s most used in marketing, financial services, and non-profit sectors, especially by admin teams. The contact database and sales pipeline tools are highlighted, but backend setup can be complex. Recent updates like Slack integration and the storefront builder reflect a shift toward embedded collaboration and commerce.
Ad spend / mo
$339K
3,253 paid keywords
Paid visits / mo
43,774
Organic keywords
886,170
Organic visits / mo
3,490,583
Authority
83
298,618 ref domains
Creatives run
100
as Salesforce, Inc.
Active now
100
last 14 days
Advertising since
May 2022
4+ yrs running
Last seen
today
still active
The shared messaging across CRM Software advertisers - the validated angles to copy. See the niche →
(224 reviews)
Salesforce Starter steered my company towards a more professional approach to handling potential and current students. The communication tracking and sales management features added some sense of responsibility to an area of the business that I was merely operating on gut instinct.
Pros: The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory.
Cons: Not as easy as Starter label suggests. In the case of a small school and a language teacher, the initial arrangement took more time and long forbearance than I had allocated to it.
Blerta K. · Language Instructor · Education Management · April 27, 2026
Overall starter is great. It gives you the exposure to find out what you need as you continue to grow.
Pros: Starter is named perfectly. It gives good value for money, is easy to use, and manages a small company well.
Cons: It has limited features but that is to be expected. If you though you could do everything of an enterprise suite, you're mistaken. Starter is perfect for getting started! Find out what you need and then upgrade accordingly.
Anonymous User · Salesforce Consultant · Pharmaceuticals · April 1, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| Real Estate Agency | 1 | 13 | - |
| Mac CRM | 1 | 17 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
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Solid starter CRM. Helps organize leads, contacts, and deals in one place. Slight learning curve early, but useful once workflows are set.
Pros: Good CRM for small teams. Easy lead tracking and sales pipeline view. Clean dashboard. Helpful automation features for managing customers.
Cons: Some features feel limited compared to full Salesforce. Customization options are basic. Pricing can feel high for smaller teams.
Anonymous User · Advisor · Banking · March 5, 2026
My overall experience with Salesforce Starter was positive—easy to use, quick to set up, and great for small teams, though somewhat limited as needs grow.
Pros: What I liked most about Salesforce Starter was how easy it made CRM setup—intuitive interface, guided onboarding, and essential sales tools in one place.
Cons: What I liked least about Salesforce Starter was the limited customization and automation compared to higher-tier Salesforce plans.
Anonymous User · App Developer · Information Technology and Services · February 19, 2026
Overall a solid, easy-to-use CRM for small teams—great to get started quickly, but you may outgrow it as needs become more complex.
Pros: Great kit to start with. Best CRM on the market i have enjoyed using it throughout my career at multiple companies
Cons: Limited customization and reporting made it hard to tailor workflows as our needs grew, and scaling beyond basics felt restrictive.
Jeff T. · AE · Wholesale · February 7, 2026
Overall experience was okay and easy to navigate. I used Salesforce as a backup person for the accounting team.
Pros: I did not use Salesforce very long due to transitioning to another employer, but I recall it being easy to navigate.
Cons: I do not recall anything I did not like about Salesforce... However, I remember the Salesforce support team was not too great. Response was time consuming.
Phoebe B. · Payroll Administrator · Executive Office · January 30, 2026
My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.
Pros: Salesforce Starter offers a polished, intuitive CRM with helpful automation and reporting, making it easy to manage leads, track sales activity, and scale with confidence. It is a "Would-Recommend" product.
Cons: There is the inevitable initial learning curve to the whole ordeal. It does not mean it is a bad thing, but something to be aware of before you get into it. There are steps and tutorials, but make sure you follow them or ask someone for help to be sure you know what you are doing.
Joshua A. · BDR · Computer Software · January 13, 2026
Pros: easy to use and essential for client data management and sales campaign. Both our sales team and management rely on the sales information on this platform. the platform has the ability to do deep dive analysis on past sales activities and maintain. key contacts
Cons: In order to customize the salesforce platform to fit our needs, we need a dedicated specialist to manage the platform. would be more efficient if anyone can easily manage it
Anonymous User · VP product · Financial Services · January 12, 2026
I’ve been having a great time with salesforce, luckily I do not have to use many features for it to be successful but I have no qualms for what I am using
Pros: I like how easy it is to use, and really enjoy that Salesforce offers mobile and desktop dashboards for users.
Cons: I do not particularly like that there are so many features that can be used but the price to upgrade is a bit much for a starter format.
Khilah B. · Owner · Cosmetics · January 10, 2026
Pros: Good features to be able to report and track data. Also, for reminders or tasks for deal activity and follow ups.
Cons: Sometimes the reporting can track figures incorrectly, but not sure if that is an internal issue. Also, crossover or duplicates on accounts with other colleagues that don’t map to a family tree
Rico L. · AE · Computer Software · December 22, 2025
I think it does its job if you need it to track people and stats and create campaigns and connect with certain campaigns.
Pros: I used salesforce to track candidates and families for a non profit organization. I liked that it allowed you to enter thorough data about each person and family so that all of their stats are in one place.
Cons: I didn't like that it was not intuitive. I needed someone to introduce me and walk me through before I was able to use it on my own.
Liz H. · Executive Assistant · Non-Profit Organization Management · September 23, 2025
Salesforce has been a game-changer for managing customer relationships and sales processes. It boosts efficiency, enhances reporting, and provides the flexibility businesses need to stay competitive. Despite the cost, the long-term value and performance improvements make it a tool worth recommending.
Pros: Salesforce offers a clean and intuitive user interface with a manageable learning curve, allowing teams to adapt quickly. It supports sales and employee management by organizing call lists, tracking client interactions, and streamlining workflows. The reporting tools are excellent, providing detailed analytics and customizable dashboards that deliver valuable performance insights. In addition, Salesforce ensures strong data security to protect sensitive information, and while it is an investment, the productivity gains and scalability make it highly worthwhile for growing businesses.
Cons: The main drawback is the pricing. It can become expensive, especially when making frequent API calls or managing multiple users. For smaller businesses, the extensive features may also feel overwhelming compared to their actual needs.
Kameron H. · Estimator · Electrical/Electronic Manufacturing · September 7, 2025
it is good, I like it but it is pricely. specially when you are just starting your business. it is a good tool, though
Pros: easy and friendly, they have a training guide that helps to set up and understand the system.
Cons: its pricely, comparing with others. but it is clear and easy to work with specially when having new team members.
Judith L. · office manager · Automotive · May 20, 2025
Pros: its simplicity and speed to set up—it’s designed for small teams, so you can get started quickly without needing a Salesforce admin.
Cons: While it’s great for small teams, it can feel restrictive as your business grows. So it can be a bit restrictive.
Lucy L. · Project Coordinator · Education Management · May 4, 2025
My overall experience is wonderful with salesforce
Pros: Salesforce is one of the best CRM i have ever seen
Cons: To be honest there is nothing i dislike about salesforce but sometimes its bit slow
Mohammed Hareez S. · Customer Success representative · Financial Services · February 6, 2025
Overall, a great experience with Salesforce Starter. It is a scalable CRM solution to help grow your business.
Pros: I love the ability for Salesforce Starter to be customized and suggest actions that help our business be more efficient.
Cons: There is a bit of a learning curve, but it does have a user-friendly design.
TAMMY W. · Owner · Consumer Goods · January 21, 2025
Overall my experience with Salesforce starter has been positive
Pros: Salesforce starter is a great tool that we're able to utilize in our workplace.
Cons: What I like the least about Salesforce starter is its complexity from time to time
Donovan V. · Retirement Benefit Analyst II · Financial Services · January 8, 2025
Love using it, happy with the product and support
Pros: Ease of use and integration, staff loved how easy it was even for a beginner to get started
Cons: Nothing really, think it is def worth trying especially when it's with a well established org like SF
Shaun M. · Partner · Marketing and Advertising · January 5, 2025
Buena herramienta ERP para una empresa pequeña, con excelentes funciones para las operaciones
Pros: Excelente ERP para pequeñas empresas tienen funcionalidades mas accesibles
Cons: Puede ser un poco complicado de aprender todas las funciones
Elizabeth M. · Administrativo · Retail · December 24, 2024
I have used Salesforce when i owned my company. It was easy to install, easy to use, and made managing sales a breeze.
Pros: It is easy to set up, use, maintain and set sales goals with it.
Cons: Sometimes it does freeze up, but just be patient with the system
Nichole B. · Owner · Insurance · December 19, 2024
Pros: Best in scheduling roster for sales and sales team
Cons: complexity in usage when compared to other
Ashief V. · Sortation assoiciate · Logistics and Supply Chain · December 11, 2024
Salesforce Starter makes several tasks easier to manage and complete as it combines several different aspects and key tools into one simple, easy to use platform.
Pros: I love that it is priced to allow small businesses to easily access and use the software and that it's super user-friendly even for users who have zero CRM experience prior to using Salesforce Starter.
Cons: While the basic features are very affordable for most users certain add-ons can be costly and some of the more advanced features can be difficult for newer users to figure out.
Caitlin L. · Website Owner · Writing and Editing · November 26, 2024
The overall experience is that it is strong entry point for smaller business and very professional in format and function.
Pros: Very Easy to use. Compact and streamlined which goes well with small business.
Cons: What I liked least is the user limit and add on costs.
Peggie W. · Acct Resolution · Accounting · November 16, 2024
Complessivamente un'esperienza positiva visto il periodo di prova
Pros: Il vantaggio principale è la sua funzionalità molto utile nell'ambito delle Cooperative soxiali
Cons: Alcune funzioni vanno potenziate e non rese complicate
MENTOR G. · Operatore Sociale · Non-Profit Organization Management · January 21, 2024
Pros: I like that I'm able to log information about employees and manage their contact info, benefit information, and history easily. It's also very customizable.
Cons: Sometimes I wish that the platform was able to be more on-brand, and that I was able to create documents with our font package.
Ellenore K. · Administrative Assistant · Machinery · December 11, 2023
Shortlist |
| Small Business eCommerce | 1 | 18 | - |
| Customer Success | 1 | 23 | - |
| eCommerce | 2 | 7 | - |
| Insurance CRM | 2 | 7 | - |
| Help Desk | 2 | 13 | - |
| IT Ticketing Systems | 2 | 13 | - |
| Predictive Lead Scoring | 2 | 13 | - |
| Knowledge Base | 2 | 15 | - |
| Real Estate CRM | 2 | 16 | - |
| Customer Service | 2 | 17 | - |
| Small Business CRM | 2 | 20 | Shortlist |
| Contact Management | 2 | 24 | - |
| Lead Generation | 2 | 27 | - |
| Online CRM | 2 | 30 | Shortlist |
| Sales Force Automation | 2 | 35 | - |
| Email Marketing | 2 | 43 | - |
| Lead Management | 3 | 2 | - |
| Sales Tracking | 3 | 8 | - |
| Marketing Automation | 3 | 10 | - |
| CRM | 3 | 16 | Shortlist |