Rating
4.5
621 reviews
Starting price
$11
Per User
Categories
24
Founded
2010
Employees
4400
Freshsales helps small businesses manage contacts, leads, and campaigns from a single dashboard. It’s most used by sales and support teams in service-oriented firms. Reviewers highlight its ease of use and built-in email tools, though you’ll likely face reporting limitations. Recent AI updates improve deal collaboration and contact visibility.
Ad spend / mo
$3.2M
5,840 paid keywords
Paid visits / mo
254,663
Organic keywords
54,444
Organic visits / mo
74,882
Authority
55
43,632 ref domains
Creatives run
100
as Freshworks Inc.
Active now
100
last 14 days
Advertising since
Oct 2021
4.5+ yrs running
Last seen
today
still active
The shared messaging across CRM Software advertisers - the validated angles to copy. See the niche →
(621 reviews)
Not an easy start, and thankfully support is responsive unless it's the weekend, but overall Freshsales feels a little rigid and is not the easiest of tools to use although the back end seems solid enough. The big issue for us was learning that a key functionality promised in the sales process actually needed a much more expensive plan. Based on this and the support opening times, I expect to move us to another business suite, probably Zoho, within a year or so.
Pros: It's a basic CRM and does the job once you understand how it thinks (start with an Account, you must go to Accounts to create the Account, cannot just create an Account name when also creating a Contact). During their open hours, support is very polite and tries very hard to help. The AI support bot is pretty good at helping out at first pass, that's been really helpful.
Cons: We bought the GROWTH plan as we didn't need the features of more expensive plans, but specifically to link to FreshDesk and have a single CRM. Spoiler alert: the sync between FreshDesk and Freshsales is only available for Freshsales PRO and upwards, with Pro priced at 5x the cost of Growth. Even though I asked several times during the sales process, as it was a key point for us (and honestly, it's baffling 2 products in a suite don't synch up to start with) and was assured they synched, it turned out after deep exploration by support and baffling messages by the front end that they didn't. I was furious and it's not mentioned anywhere in their marketing literature Secondly, Support is only available weekdays, it ends at midnight on Friday and resumes 8am on Monday. It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on weekends.
Anonymous User · Operations Manager · Hospitality · February 26, 2026
| Category | Page | Rank | Placement |
|---|---|---|---|
| AB Testing | 1 | 4 | - |
| Sales Engagement Platform | 1 | 5 |
Domain confidence 95%
| Keyword they bid on | CPC | Pos | % budget | Landing page |
|---|
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https://www.freshworks.com
Good overall experience. It works well and looks great, but the pricing and support let it down. Support is particularly bad, a lack of understanding of their product.
Pros: Clean design, easy to use, and customisable with lots of useful features for daily sales management.
Cons: Very expensive for what it offers. Requires too many add-ons (e.g., add-ons for the number of emails, contacts, api connections), and support could be much better.
Harry S. · Head of CSM · Accounting · November 12, 2025
Freshsales has increased my sales through creating and running smart campaigns which has also helped to increase on leads.
Pros: Freshsales supports team collaboration abd it integrates with freshworks products such as freshchat and freshdesk which ensures seamless communication. Freshsales provides leads and sales analytics helping to identify and improve on weak areas.
Cons: Freshsales allows client to book demo with sales agents and simple descriptions and training about product.
Mathew M. · Summer Talent intern · Financial Services · July 23, 2025
Pros: Fresh sales used under fresh works is a good application for documenting sales pitches, client information and documents. It’s also used to track issues, complaints and requests.
Cons: No con really. Freshsales is a good application. Lovely user interface and ease of access too. It drags once in a while but that’s about it.
Ade S. · Client rep · Banking · July 11, 2025
Pros: Pipeline view's real nice, makes it way easier to follow what's going on. Emails and calls link up smooth too, so you can keep stuff kinda tidy overall.
Cons: Some automations just straight up not doable tho, I tried messing with it but nope. Kinda sucks 'cause I was hoping to not have to set every single thing by hand.
Yhan Y. · Assistant Manager · Transportation/Trucking/Railroad · July 10, 2025
Horrible customer service, no compromises or attempts to resolve solutions to help small businesses.
Pros: Whenever you add a project to try, they will charge you regardless if you only use that add-on product for less than 7 days. If you cancel your subscription one day after renewal, they do not try to help by offering half refund, they steal your money for a software you will no longer use because of 1 missed day.
Cons: They steal your money. No refunds and terrible customer service.
Ashli R. · Operations Director · Luxury Goods & Jewelry · March 6, 2025
Pros: Cost-effective. It has a lot of integration capabilities and very useful from the sales and marketing perspective
Cons: The base plan has vey limited features when compared to the other CRM softwares.
Subacharuka R. · Customer Succcess Executive · Telecommunications · February 3, 2025
Pros: Freshsales offers several features that stand out positively: 1. **User-Friendly Interface**: The platform is intuitive and easy to navigate, making it accessible for users of all skill levels. 2. **Lead Management**: Freshsales provides robust tools for managing leads, including customizable pipelines and automated workflows that streamline the sales process.
Cons: Affordable Pricing**: Compared to other CRM solutions, Freshsales often provides a competitive pricing structure, making it a cost-effective choice for many businesses.
Ruzan W. · It · Accounting · October 1, 2024
Overall experience is great. it is providing efficient services by automation our sales. I also appreciate the way it lets us track the sales activities.
Pros: I really like the way it keeps the sales sequences and automates them. Making sales pipelines is not a big task on Freshsales. I would say this is one of the best CRM platforms am using. Moreover, the synchronizing system of the calendar works amazingly, if I talk about the pricing of Freshsales it is cost-effective and affordable product.
Cons: To be honest it is working perfectly, before some months I was having some issues with add-ons but after getting assistance from its customer support I resolved the issue easily, so yes now there are no cons to write here.
Rebacca F. · Sr Director Sales Effectiveness and Enablement · Staffing and Recruiting · September 3, 2024
Overall Freshsales is a great CRM tool for a new startup to base its sales department.
Pros: It has a great feature list. Right from adding contacts/leads to the platform, managing lead lifecycle through tasks and creating deals to incentivise the cycle, its a very easy to use platform.
Cons: The pricing for Freshsales has to be revised as per Indian Geography. Also some basic features like Campaign Management for automated outreach is not present.
Aaron N. · Strategy Analyst · Computer Software · August 9, 2024
Eu gostei muito e eu recomendo a todos, eles são muito atenciosos e educados
Pros: Eu gostei do excelente atendimento que eu tive quando entrei em contato com a empresa, os atendentes muito educados tiraram todas as minhas duvidas e me deram todo o suporte que eu precisava
Cons: A parte de ficar emperando ppr muito tempo, o bom é que quando somos atendidos entendemos o porque deles demorarem em cada atendimento, e porquê eles passam para os clientes o máximo de explicação possível.
Andressa C. · Ótimo atendimento · Education Management · August 8, 2024
I worked with builder.ai where in a lot of customers used to come in for applications which can be customised. Tracking such leads was done through freshsales. We were able to successfully get a lot of leads using this tool
Pros: Since the company I was working with was very much into building customer relationships, this product proved beneficial. Tracking customer records is the best part about it
Cons: After sales, customer support is not very extensive. Hence maintenance of long term relationships may hamper
Alfiya M. · Software Engineer · Information Technology and Services · August 7, 2024
Despite the challenges with reporting, my overall experience with Freshsales has been positive. The platform has effectively streamlined our sales processes, from capturing leads to closing deals. The centralized contact management system ensures that all customer interactions are logged and easily accessible, greatly improving our team’s collaboration and efficiency. The user interface is clean and easy to navigate, making it user-friendly for our team. The automation and AI-driven insights have significantly boosted our sales performance, making Freshsales a valuable tool for our business.
Pros: As a manager of a small food retail business, I found Freshsales’ lead management and automation features incredibly useful. The intuitive lead scoring and automated follow-up system helped us prioritize high-potential leads, maintaining consistent communication with minimal manual effort. Freddy AI’s predictive insights have notably enhanced our conversion rates, which is crucial for our growth.
Cons: However, the complexity of the reporting and analysis tools was a significant drawback. Customizing reports to fit our specific business needs proved to be challenging, especially without advanced technical skills. This complexity often made it difficult to quickly generate actionable insights, hindering our ability to make timely and informed decisions.
SooHoon C. · Co-Founder · Computer Software · July 10, 2024
The system itself is very good, and the company are willing to create special features if needed, and are happy to work with our system manager to ensure it meets the needs of our business. There is a lot of potential to the Freshsales system that our team are looking to utilise, especially around automations. Sometime the customer service they offer through their instant chats does not always lead to a solution. I found the chatbot that offers suggestions for help rarely comes up with the answers to my queries - then their is usually a language barrier when conversing with their overseas customer service operatives who manage the chat one you get past the chatbot - their team often help with a solution, but it can take some time.
Pros: Easily view customer profiles. Edit the views to see what is needed most - for example, we have important details at the top of their profile, like their contact details. It records all communication in one location for quick access when needed. Fairly simple navigation structure, search bar to find customers, navigation bar down the side to access different areas of their profile. The analytics section allow you to create reports that can update themselves, making it easy to monitor and view necessary information, the reports also easily convert to an Excel Spreadsheet. Our phone system is built into this system, meaning we can see who is calling and when you click their name, it brings you straight to the customer profile. Automated emails when fields are updated take a lot of work off our hands.
Cons: I've found creating Analytics Reports to be very complicated and difficult to understand - you need to follow the guidance on how to do this, or have help from someone who does understand, they did not seem simple to set up. It will prompt you to refresh the page fairly often, meaning you lose you place on a page and have to scroll back down. The system only allows for a certain amount of field's per customer, meaning you have to make learning records for the courses, which are on a different page from their profile and are not as easy to view.
Ellie T. · Learn Support Coordinator · E-Learning · June 17, 2024
É um excelente recurso para quem está iniciando na pequena ou média empresa.
Pros: Os recursos de captação de lades e previsão de vendas
Cons: No geral o o preço poderia ser mas acessível.
MONAISA D. · Psicóloga · Mental Health Care · June 2, 2024
Pros: 1. Customized design for clients 2. Great interface 3. Excellent dashboard 4. Helpful product team
Cons: 1. A bit expensive 2. Not mobile friendly
Anonymous User · Client Lead · Marketing and Advertising · April 5, 2024
I have never experienced customer service THIS bad before. Total and complete incompetence. We have been using Freshsales for about a year, and it's been nothing but glitchy and problematic. NOTHING is ever resolved, support tickets are left open for weeks, and their customer support team blames their issues on the customer instead of fixing the problem. Their customer support chat will fail mid-conversation, and then the whole chat history is lost. This has wasted HOURS of my valuable time and cost our business money. Freshworks' support team does not have any clue what they are talking about. In the rare chance you *can* get in touch with them, their "solutions" do not work, and when I show them how/why it doesn't work, they don't believe me. It is infuriating to have spent so much money and time on software that our business now relies on only for it to be a huge mistake.
Pros: Right now, their lack of customer service is canceling out any benefits Freshsales might have had.
Cons: Glitchy program and TERRIBLE customer service.
Deborah L. · Marketing Director · Health, Wellness and Fitness · April 3, 2024
overall Fresh sales is very good and affordable CRM for companies looking for good CRM and very reasonable license pricing.
Pros: very comprehensive CRM tool which covers all sales related activities, integrated with Freshdesk ticketing tool as well so you can monitor your clients' tickets also, license price is very good as compared to other crmCRMproducts.
Cons: reporting and analysis is bit limited to filters and available options, plus reporting and making dashboard analysis is bit difficult for non-technical person and technical person like admin has to engage with sales team to teach them how to prepare your reports, graphical representations and dash boards.
Syed I. · IT Business Partner · Logistics and Supply Chain · March 30, 2024
Pros: Been using it for about two weeks so far and the layout is very nice. Still need to get used to the interface but it is easier to use than HubSpot.
Cons: With quite an extensive database, I feel like HubSpot loads everything faster than Freshsales.
Lucky L. · Sales · International Trade and Development · March 28, 2024
My overall experience with Fresh sales is moderately satisfying and helpful, it was very in boosting thv overall sales process
Pros: Pricing, it's affordable and convient for buyers
Cons: My least like about Fresh sales is the part of trying hard to convince the buyer to put their money in, I believe the value of the product should be able to be convincing that it will solve the needs of the buyer
Anonymous User · CEO · Wholesale · March 4, 2024
Pros: very easy to add new leads and update them. This software was part of our onboarding and i was blown away seeing all features. Very intuitive!!!
Cons: the FAQs have limited answers but still their support team was able to clarify
Ibadat S. · agent · Leisure, Travel & Tourism · March 1, 2024
Pros: It was very easy to implement. We setup email sequences quickly and starting automating sales tasks in just a few minutes.
Cons: The only issue I have had is I like to export our contacts and conduct my own reporting in Excel. It’s difficult to export contacts and you are limited to the amount of times you can export a day and you don’t have the ability to filter who is exported.
Gina C. · COO · Information Technology and Services · February 24, 2024
Excellent experience and now a core tool in our business development plans.
Pros: Great pipeline set-up and reporting. Value for money is brilliant. Intuitive.
Cons: Not as slick as some of the bigger brands and doesn't have fancy features.
Martin M. · Founder · Food & Beverages · February 20, 2024
Pros: It is a great first CRM when you are a small company just starting your business and growing your database. I started using it in my previous role in a very small startup and it did the job for a while, the knowledge base management is great and quite intuitive. Would definitely recommend for a small budget and small startup.
Cons: Some of the features were very tricky, the layout is not very intuitive and it is quite hard to see all your information. Once again, if you try to scale or actually do forecast/sales pipeline review, I'm not sure it is the best tool
Pauline R. · SDR · Computer & Network Security · January 29, 2024
For many companies that are just starting out, if they get the free plan it is very limited and does not allow me to do some things, it offers unlimited user integration and contact management, but it offers a totally secure environment to manage your business making sure that your data is safe at any time.
Pros: It allows users and administrators to manage and coordinate interactions with our employees and customers with ease, it has tools for customer service, its cloud calling system is excellent and dynamic, it allows us to generally manage strategies and channels of active sales.
Cons: For many companies that are just starting out, if they get the free plan, it is very limited and does not allow me to do some things.
CARLOS RODOLFO V. · tic · Computer Hardware · December 5, 2023
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